Please note - Swinburne University of Technology

There are three broad aims of this program:
to develop course participants' skills so that they will be
better equipped to perform an evaluation of the
dominant environmental factors which affect the
markets in which different business organisations
operate.
0 to utilise the evaluation of the market and together with
the necessary tools and knowledge develop a market
model. The model will then be used to obtain
appropriately based forecasts for the market parameters
considered important by business or government for the
short, medium and long run horizons.
to be able to take the results obtained in a) and b)
above, and prepare the necessary management and
technical reports that will allow efficient and effective
use of the information obtained.
9 5. Admission requirements
Program participants will normally be selected from those
applicants who possess an undergraduate degree (or its
equivalent) from a recognised university or tertiary institution.
5 It is expected that participants will have a minimum of two
years relevant work experience subsequent to initially
graduating.
In addition, a limited number of places (up to ten per cent)
will be made available to persons who do not hold a formal
3. tertiary qualification and who meet minimum standards as
% may be laid down from time to time by the Division of
VI
Business, Humanities and Social Science. A limited number of
2
Q places (up to ten per cent) will also be offered to recent
graduates who wish to embark on higher degree studies.
Candidates may receive recognition by way of credits for
r subiects of structured education and traininq completed at
".
eith'er tertiary education establishments or in the work place.
Recognition of prior learning will have a maximum credit
transfer of twenty-five per cent of the course.
Structure and student workload
The program structure consists of enabling subjects in
information technology and statistics, a division generic core
subject in Research Methodology, six core subjects and one
elective subject.
it is anticipated that students wishing to undertake this
program will have a background in information technology
and statistics at the undergraduate level or through
appropriate industry based training. Students who cannot
demonstrate introductory knowledge in these areas will be
required to undertake formal coursework.
The subject in Research Methodology has been designed to
meet the needs of all students proceeding to postgraduate
studies. The subject aims to provide students with the basics
for persuing self-directed learning.
The core subjects are designed to provide students with the
basic knowledge and skills necessary for developing and
applying market models.
The elective subjects may be chosen from a subset of
accredited subiects from within existing graduate diplomas at
Swinburne, graduate studies from othereducational
institutions or a~~ro~riate in dust^ based structured
education and t'raini'ng. In generai, it will be expected that
program participants will choose subjects from within existing
Division of Business, Humanities and Social Science graduate
diplomas.
The program will be structured with the following subjects:
Enabling subjects:
lnformation Technology (eg. BT504 Introduction to
information Technology).
Quantitative Methods (eg. 84221 Marketing Data
Management or 84222 Quantitative Management
Techniques).
Hours Semester
per week
Generic core subject:
BQ500 Research Methodology 2
1
Core subjects
BE504 The Nature and Characteristics
of Markets
BM501 Marketing Management 1
BM606 Marketing Research Methods
BQ606 Business Demography
BQ507 Market Modelling 1
BQ607 Market Modelling 2
Plus one elective subject from:
BC503 lntroduction to Financial
Management
BC612 Forecasting and the Planning
Process
BH507 Organisational Psychology
BT506 lnformation Analysis
Fees
The Graduate Diploma in Market Modelling is a full-fee
paying course.
~085 Graduate Diploma in Organisation
Behaviour
This course is for managers who wish to extend their
knowledge of human behaviour within organisations. Most
students in this course aspire to, or occupy middle and senior
management positions in large or small organisations.
The objective of the course is to give candidates:
a knowledge of the human factors that affect the task of
management, together with a study of available
methods for an analysis of these factors;
an opportunity to examine and to practise problemsolving
and decision-making when handling people in the
organisational context;
a broadened outlook beyond their immediate area of
specialisation.
Course structure
The program is an intensive two year, part-time course. The
subjects (all of which are compulsory) are listed below. The
first year introduces candidates to the areas of psychology
and interpersonal skills, together with a study of organisation
theory.
The second year deals with organisation culture, change, and
leadership. These aspects are examined and applied in the
overall pattern of organisational strategy.
Because of the integrated nature of the course, students are
required to complete all their first year studies before
attempting second year.