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Please note - Swinburne University of Technology

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The Laboratory has a major collaborative link with Cray<br />

Research Australia. The objectives are to explore and promote<br />

innovation through high performance computing in Australian<br />

business and industry. The collaboration also seeks to<br />

demonstrate how numerically intensive computing can bring a<br />

dramatic improvement in 'time to market' for product<br />

developments and hence significantly improve<br />

competitiveness. It also provides appropriate training programs<br />

2, for industry.<br />

3<br />

u<br />

5<br />

fD<br />

.-<br />

I<br />

Centre for Marketing Strategy<br />

10 Director<br />

Mr. L.A. Zimmerman<br />

rn<br />

Q<br />

School <strong>of</strong> Management, 214 8074<br />

The Centre provides a focal point between the business and<br />

government sectors and the management discipline at<br />

<strong>Swinburne</strong> <strong>University</strong>. Its focus is to assist Australian business<br />

and industry in the development <strong>of</strong> their domestic as well as<br />

international strategies.<br />

The Centre <strong>of</strong>fers a range <strong>of</strong> consultancy services including:<br />

Scenario analysis<br />

Industry demand analysis<br />

=.<br />

o Export opportunities<br />

2<br />

Marketing research<br />

Strategic research<br />

Building and execution <strong>of</strong> customer focus workshops<br />

Design and delivery <strong>of</strong> quality servlces<br />

The <strong>Swinburne</strong> Centre for Marketing Strategy recognises the<br />

critical importance <strong>of</strong> satisfying the expectation <strong>of</strong> all<br />

customers, both internal and external, at all times.<br />

During 199411 995 the Centre is conducting a series <strong>of</strong> short<br />

programs on world class service design and execution.<br />

Media and Telecommunications<br />

Centre<br />

The Media and Telecommunications Centre, established in<br />

1988, is based in the media studies subject area in the Division<br />

<strong>of</strong> Business, Humanities and Social Science. Its role is to initiate<br />

educational programs that will foster closer cooperative<br />

connections with industry and the wider community. The<br />

activities it has undertaken include:<br />

in 1989, the establishment <strong>of</strong> the Commercial Radio<br />

Course to provide training for those planning a career<br />

in commercial radio<br />

in conjunction with media studies course work in the<br />

Bachelor <strong>of</strong> Arts program, the production <strong>of</strong> <strong>Swinburne</strong><br />

publications and publication <strong>of</strong> local community<br />

newsletters<br />

the presentation <strong>of</strong> short courses on a variety <strong>of</strong> mediarelated<br />

subjects (such as, media regulation, techniques<br />

<strong>of</strong> radio production, media in the classroom, media<br />

awareness) and desktop publishing skills<br />

a publishing program <strong>of</strong> dossiers and monographs on<br />

film, television and general media subjects<br />

research consultancies on telecommunications and<br />

media in the Pacific, Asia and Australia.<br />

National Centre for New Media<br />

Arts & Technologies (NCNMAT)<br />

The National Centre was established in 1992 as a three year<br />

research and development project co-funded by the Victorian<br />

Education Foundation and Industry to provide a focus for<br />

research, development and pr<strong>of</strong>essional production training in<br />

the 'new media' industries.<br />

The Centre aims<br />

The Centre aims to encourage the creative and innovative use<br />

<strong>of</strong> the motion picture medium and to foster producer, writer,<br />

director talent; to provide a 'show-case' site for new talent,<br />

technologies, production methodologies and programs, with<br />

special emphasis upon the promotion <strong>of</strong> an interactive multimedia<br />

literate motion picture culture; to provide a resource,<br />

consultancy and advisory service to industry and education; to<br />

host and conduct short courses, seminars and pr<strong>of</strong>essional<br />

training workshops and develop accredited training programs<br />

and standards for industry; to enqaqe and enable collaborative<br />

research and development and joint-venture projects with<br />

industry and government; to provide production resources and<br />

teaching expertise to compliment the full-time postgraduate<br />

studies program and to foster Masters and Doctoral studies: to<br />

facilitate the creation, production, publication, exhibition and<br />

distribution <strong>of</strong> works which exemplify an artistic and innovative<br />

use <strong>of</strong> the medium; to aid the development <strong>of</strong> an indigenous<br />

Australian industry and workforce that is internationally<br />

competitive in respect <strong>of</strong> technology, skills and production<br />

standards.<br />

National Korean Studies Centre<br />

Executive Director<br />

Adrian Buzo, 214 8608<br />

The National Korean Studies Centre was established with<br />

Commonwealth Government funding in 1990 as a joint<br />

venture <strong>of</strong> <strong>Swinburne</strong> Universitv, La Trobe Universitv. Monash<br />

<strong>University</strong> and the <strong>University</strong> <strong>of</strong>~elbourne. The mkion <strong>of</strong> the<br />

centre is:<br />

to develop and expand teaching, research and<br />

associated activities in Korean Studies, including<br />

language, culture, politics, law, business, education and<br />

other relevant disciplines<br />

to enhance the Australian community's knowledge and<br />

understanding <strong>of</strong> Korea<br />

to support Australia's economic and other national<br />

development strategies<br />

Building on existing teaching programs conducted in<br />

consortium member institutions, the Centre:<br />

fosters the design and delivery <strong>of</strong> vocationally and<br />

culturally relevant Korean Studies courses in all sectors<strong>of</strong><br />

the Australian education system<br />

fosters and undertakes high quality comparative<br />

regional research relevant to Korean Studies and to<br />

Australia-Korea relations<br />

promotes greater awareness and mutual awareness <strong>of</strong>all<br />

aspects <strong>of</strong> the Australia-Korea business and trade<br />

relationship<br />

promotes greater awareness <strong>of</strong> Korea in Australia.

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