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Steven Pinker -- How the Mind Works - Hampshire High Italian ...

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Thinking Machines 143What would it mean for an information-retrieval system to be optimallydesigned? It should cough up <strong>the</strong> information most likely to beuseful at <strong>the</strong> time of <strong>the</strong> request. But how could that be known inadvance? The probabilities could be estimated, using general laws aboutwhat kinds of information are most likely to be needed. If such lawsexist, we should be able to find <strong>the</strong>m in information systems in general,not just human memory; for example, <strong>the</strong> laws should be visible in <strong>the</strong>statistics of books requested at a library or <strong>the</strong> files retrieved in a computer.Information scientists have discovered several of <strong>the</strong>se laws. Apiece of information that has been requested many times in <strong>the</strong> past ismore likely to be needed now than a piece that has been requested onlyrarely. A piece that has been requested recently is more likely to beneeded now than a piece that has not been requested for a while. Anoptimal information-retrieval system should <strong>the</strong>refore be biased to fetchfrequently and recently encountered items. Anderson notes that that isexactly what human memory retrieval does: we remember common andrecent events better than rare and long-past events. He found four o<strong>the</strong>rclassic phenomena in memory research that meet <strong>the</strong> optimal design criteriaindependently established for computer information-retrieval systems.A third notable feature of access-consciousness is <strong>the</strong> emotional coloringof experience. We not only register events but register <strong>the</strong>m aspleasurable or painful. That makes us take steps to have more of <strong>the</strong> formerand less of <strong>the</strong> latter, now and in <strong>the</strong> future. None of this is a mystery.Computationally speaking, representations trigger goal states, whichin turn trigger information-ga<strong>the</strong>ring, problem-solving, and behaviorselectingdemons that calculate how to attain, shun, or modify <strong>the</strong>charged situation. And evolutionarily speaking, <strong>the</strong>re is seldom any mysteryin why we seek <strong>the</strong> goals we seek—why, for example, people wouldra<strong>the</strong>r make love with an attractive partner than get a slap on <strong>the</strong> bellywith a wet fish. The things that become objects of desire are <strong>the</strong> kinds ofthings that led, on average, to enhanced odds of survival and reproductionin <strong>the</strong> environment in which we evolved: water, food, safety, sex, status,mastery over <strong>the</strong> environment, and <strong>the</strong> well-being of children,friends, and kin.The fourth feature of consciousness is <strong>the</strong> funneling of control to anexecutive process: something we experience as <strong>the</strong> self, <strong>the</strong> will, <strong>the</strong> "I."The self has been under assault lately. The mind is a society of agents,according to <strong>the</strong> artificial intelligence pioneer Marvin Minsky. It's a large

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