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Steven Pinker -- How the Mind Works - Hampshire High Italian ...

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414 | HOW THE MIND WORKSover and above <strong>the</strong> goals of deterring potential criminals and incapacitating,deterring, and rehabilitating <strong>the</strong> offender. Enraged crime victims,long disenfranchised from <strong>the</strong> American legal system, have recentlypressed for a say in plea-bargaining and sentencing decisions.As Strangelove explained, <strong>the</strong> whole point of a doomsday machine islost if you keep it a secret. That principle may explain one of <strong>the</strong> longeststandingpuzzles of <strong>the</strong> emotions: why we advertise <strong>the</strong>m on our face.Darwin himself never argued that facial expressions were naturallyselected adaptations. In fact, his <strong>the</strong>ory was downright Lamarckian. Animalshave to move <strong>the</strong>ir faces for practical reasons: <strong>the</strong>y bare <strong>the</strong> teeth tobite, widen <strong>the</strong> eyes for a panoramic view, and pull back <strong>the</strong> ears to protect<strong>the</strong>m in a fight. These measures turned into habits that <strong>the</strong> animalperformed when it merely anticipated an event. The habits were <strong>the</strong>npassed to <strong>the</strong>ir offspring. It may seem strange that Darwin was no Darwinianin one of his most famous books, but remember that Darwin wasfighting on two fronts. He had to explain adaptations to satisfy his fellowbiologists, but he also made much of pointless features and animal vestigesin humans to combat creationists, who argued that functional designwas a sign of God's handiwork. If God had really designed humans fromscratch, Darwin asked, why would he have installed features that are uselessto us but similar to features that are useful to animals?Many psychologists still can't understand why broadcasting one'semotional state might be beneficial. Wouldn't <strong>the</strong> proverbial smell of fearjust egg on one's enemies? One psychologist has tried to revive an oldidea that facial muscles are tourniquets that send more blood to <strong>the</strong> partsof <strong>the</strong> brain that have to cope with <strong>the</strong> current challenge. Aside frombeing hydraulically improbable, <strong>the</strong> <strong>the</strong>ory cannot explain why we aremore expressive when <strong>the</strong>re are o<strong>the</strong>r people around.But if <strong>the</strong> passionate emotions are guarantors of threats and promises,advertising is <strong>the</strong>ir reason for being. But here a problem arises. Rememberthat real emotions create a niche for sham emotions. Why whip yourselfinto a rage when you can simulate a rage, deter your enemies, andnot pay <strong>the</strong> price of pursuing dangerous vengeance if it fails? Let o<strong>the</strong>rsbe doomsday machines, and you can reap <strong>the</strong> benefits of <strong>the</strong> terror <strong>the</strong>ysow. Of course, when counterfeit facial expressions begin to drive out

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