07.04.2013 Views

m*- w - Clpdigital.org

m*- w - Clpdigital.org

m*- w - Clpdigital.org

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

$1150<br />

F. o. b.<br />

Racine<br />

Mitchell Junior—a40 h. p. Six<br />

120-inch Wheelbase<br />

ILLUSTRATED WORLD 461<br />

$1460L&<br />

7-Passenger—48 Horsepower<br />

127-inch Wheelbase<br />

Plus 31 Extras<br />

In the Mitchell there are 31 extras added to<br />

the usual type of fine car. Each is something<br />

you will want.<br />

These extras will cost us, on this year's output,<br />

about $4,000,000. They cost you nothing,<br />

because they are paid for by factory efficiency.<br />

The Mitchell now offers, in every vital part,<br />

100 per cent over-strength. That is twice our<br />

old margin of safety.<br />

This means a lifetime car. Several Mitchells<br />

have been run over 200,000 miles each. It<br />

means a safe car, a car of low upkeep. Over<br />

440 parts are built of tough­<br />

ened steel.<br />

Due to<br />

John W. Bate<br />

The Mitchell extra values<br />

are due to John W. Bate.<br />

He built and equipped this<br />

45-acre plant to build this<br />

one type economically. His<br />

methods have cut our factory<br />

cost in two.<br />

TWO SIZES<br />

TMi-lv-l-ICkll - a 7-passenger Six with<br />

1V111L11CU 127-inch wheelbase and<br />

a highly - developed 48 - horsepower<br />

motor. 31 extra features.<br />

Price SI 460, f. o. b. Racine<br />

Mitchell Junior - a r 5 ^ 5S£<br />

120-inch wheelbase and a 40-horsepower<br />

motor. 26 extra features.<br />

Price SI 150. f. o. b. Racine<br />

Also six styles of enclosed and convertible<br />

bodies. Also new Club Roadster.<br />

This year our new body plant brings another<br />

big saving. And from it we've added<br />

24 per cent to the cost of finish, upholstery<br />

and trimming. The Mitchell is now the<br />

beauty car of its class.<br />

They Are Unique<br />

Mitchells are unique in over-strength, in<br />

beauty and equipment. The body styles are<br />

exclusive—designed by our artists, built by our<br />

own craftsmen. No attraction is omitted.<br />

Mr. Bate has traveled half the world to gain<br />

ideas for Mitchells. In 1913 he spent a year in<br />

Europe. He has worked<br />

out more than 700 improve­<br />

ments.<br />

Go see the results of his<br />

methods. See what a Six<br />

$1150 buys in the Mitchell<br />

Junior. See the many features<br />

in the larger Mitchell,<br />

which other cars omit. The<br />

difference will amaze you.<br />

MITCHELL MOTORS<br />

COMPANY, Inc.<br />

Racine, Wis., U. S. A.<br />

Kindly mention Illustrated World when writing advertisers.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!