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944<br />

ILLUSTRATED WO.<br />

Business Books<br />

At Half PriceN<br />

A real opportunity—and one that may be<br />

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indefinitely.<br />

These ten 7-by-10-inch volumes contain everything an<br />

office man should know. Every line is written in simple,<br />

understandable language —every difficult point is mn.de<br />

plain. 3,500 pages of pay-raising information—1,900 illustrations,<br />

diagrams, business forms, etc.<br />

Sent Free to You!<br />

Yes, the entire ten volumes will be sent to you, prepaid,<br />

upon receipt of the coupon. If, after Geven days'<br />

examination, they fail to meet with your expectations, send<br />

them back at our expense. If you keep them, pay the reduced<br />

price of $-.24.80 at the rate of S2.00 a month (50o a week).<br />

The regular price of the books is $50.00.<br />

AH About Business<br />

VOL. I—Business Organlzation-Advertiaing, Sales, Collections, Credits,<br />

Shipping, Export Shipments, Business Statistics, etc.<br />

VOL. II—Purchasing and Stores. Catalogues, Time-Keeping, Cost Analysis,<br />

Shop Management, Practical Manufacturing Methods, etc.<br />

VOL. Ill—Commercial Law, Banking, Clearing House Methods, Partnerships,<br />

Corporations, Securities, Contracts, Leases, etc.<br />

VOL. IV—Methods of Bookkeeping, Principles of Accounting, Trial Balance,<br />

Corporation Methods, Voucher Systems, etc.<br />

VOL. V—Special Accounting, Systems, Inventories, Stock Brokerage, Recording<br />

and Billing. Handling Bankruptcy Proceedings, etc.<br />

VOL. VI—Auditing, C. P. A. Requirements, Corporation Corporate Business,<br />

Specialized Forms for Corporation Auditing, etc.<br />

VOL. VII—Banking, Savings and Safety Deposit Accounting, PubllsbT-?'<br />

Accounting, Installment Sales and Collections, Advertiamw and Subscriptions,<br />

Practical Accounting Problems, Magazine Records, etc.<br />

VOL. VI11—TIrewers' Accounts. Retail Store Accounting, Mail Order<br />

Business, Follow-up Systems, Stock-keeping, Classifying Costs, etc.<br />

VOL. IX—Insurance, Real Estate, Loans, Rentals, Abstracts, Contractors'<br />

and Insurance Accounts. Cost-Keeping, AgencyOrganization.ctc.<br />

VOL. X—Department Store Accounts, Store Management, HotelandClub<br />

Accounting, Commission and Brokerage, Trado Discounts, etc.<br />

Consulting Service FREE<br />

In connection with the Cyclopedia, a full year's Consulting<br />

Membership in the American Technical Society<br />

will be given free. ThiB entitles you to the privilege of<br />

consulting a corps of business experts, accountants, etc..<br />

reXding your perplexing problems. The regular value or<br />

this consulting service is $2i.00. ^.^^^^<br />

Send the Coupon /TMERJCAN<br />

Merely filling in and mailing the /<br />

T ^, lc ^ S ° , ;, e 5 , f<br />

coupon will bring the entire ten vol- / 0ept. B127C Clucago,U.SA<br />

cide whether or not you want tnem. w i^y^ free examination. If<br />

If you decide to keep them, send W \ decide to buy, will send 52 In<br />

monthly until »Z1.»U naB Deeu r> _„., win send roe a receipt ehow.<br />

paid. If books fall to please. M |n , „lhotlheS60.oobookB«nd»24.oo<br />

Bend them back at our ex- M conaullinirroemberBhipUUIi mine ar.4<br />

£nse.These books contain / «*%£$, S S T f e ^ M l ^ S<br />

i_ f. ._««1 . .r, that. tnetinU M Bet ** ,u information that means M •£„ thom alter 7tJaj'8etyoujeipeutw.<br />

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on 7 days* free trial and *<br />

see. Don't Bend a cent M<br />

—just the coupon. / Name «.««. —<br />

American /<br />

Technical Society / Addre*a — -— '<br />

Dept. B197C /<br />

Chicago, U,S.A. /<br />

"r,iw.<br />

Reference..<br />

THE DOLLAR VALUE OF<br />

PATRIOTISM<br />

{Continuedfrom page 838)<br />

up in the old ones and fear that the newer<br />

ones would nullify this old investment.<br />

This is true in every industry but one<br />

case is especially pointed. I know of one<br />

new coal mining machine that would cut<br />

the cost of production about forty cents<br />

a ton. It would make each room of the<br />

mine yield 100 tons a day, whereas each<br />

now yields about eight. The mine<br />

owners will not use it because it endangers<br />

their investment—in some mines<br />

this amounts to $100,000—in machines<br />

of an older design.<br />

The workers and their employers must<br />

abandon these points of view if we are<br />

to get the big results upon which national<br />

safety depends. In times of peace the<br />

nation can afford to be tolerant of these<br />

peccadilloes, in order to oil the wheels of<br />

industry even at the expense of some<br />

national economic loss. Today, however,<br />

every delay, every particle of waste<br />

effort, is a straight blow at the nation.<br />

Every man is duty bound to fan the spark<br />

of patriotism in his own breast, even if<br />

it goes against the grain and apparently<br />

militates against his pecuniary advantage.<br />

As matters stand now, the nation has a<br />

stupendous industrial task before it.<br />

This must be accomplished with about<br />

4,000,000 men less than would be used<br />

in normal times. On first thought, it<br />

seems insane optimism even to hope for<br />

success. Even so, vastly more can be<br />

done with the men and machines we have<br />

if only the wasteful routine can be forced<br />

into a discard. To reform business in<br />

this way is, as I believe, industrial<br />

patriotism. If that were the only incentive,<br />

I would not dare hope for success.<br />

But since both labor and capital<br />

will profit hugely by the change both<br />

now and hereafter, maybe something of<br />

the sort will come.<br />

My notion is that industrial patriotism<br />

as expressed in business short cuts, has a<br />

cash value four times that of wasteful<br />

routine and time-killing as practiced in<br />

peace times.

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