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594 ILLUSTRATED WORLD<br />

and stocked up with a lot of large alumi­ orders this bank clerk and his wife strugnum<br />

kettles. Aluminum was mighty gled to raise the standard of their candy.<br />

expensive then, but we figured that if the To do this they used only the very best<br />

people liked our candy at that time they raw materials obtainable and personally<br />

would like it just as well ten years later. prepared and cooked each batch of candy<br />

So we prepared accordingly. We know made.<br />

now that we made no mistake in fitting From ten pounds a week to twenty<br />

up our work room in the best possible pounds, then to thirty pounds, then to<br />

way we could.<br />

fifty pounds, then to a hundred pounds<br />

"This shop is in our home at Wilmette their business grew. They had but one<br />

and one window looks out over a broad price, sixty cents a pound, and they made<br />

lawn and another on to a flower bed. only the kind of candy they made best—<br />

So we think we have it just as clean as chocolate creams. Today one is liable<br />

it can be made.<br />

to see, on the desk of almost any banker<br />

"One of the first rules we made was in Chicago, a plain brown box lettered<br />

that we would make candy at least twice "Monahan's" in gold. The officials of<br />

a week and that we would sell nothing the bank in which Mr. Monahan works<br />

more than a week old. But I think those buy candy from him regularly and during<br />

rules were not necessary. We never had Christmas week alone he sold almost a<br />

any candy left over from one week to thousand pounds of candy. This is, of<br />

another and we made it almost every course, the season of his greatest harvest.<br />

night.<br />

During the remainder of the year he will<br />

"My friends at the bank brought me a sell about five thousand pounds more.<br />

lot of customers from the outside and He sells positively no candy that is not<br />

pretty soon we were sending our candy made in his own home and his business,<br />

all over the city. And out of the city, up to the present, at least, has been en­<br />

too. Then we learned something that tirely a retail one.<br />

pleased us very much. Some of the girls But this does not prevent his candy<br />

at the bank were letting their friends being shipped to all parts of the country.<br />

know that if they wanted to make them In fact there are a great many people<br />

presents of candy "Monahan's" would be in Chicago who will buy no candy but<br />

the most appreciated. And lots of the Monahan's and it is their habit to send<br />

boys at the bank were taking our candy it to their distant friends and relatives,<br />

home a couple of times a week to their with the result that the Monahans now<br />

families. And so our little side line of do a large mail order business—this is<br />

business grew."<br />

the most profitable variety, for as post­<br />

There could be no doubt as to the age is extra, all delivery overhead<br />

growth of the business—it was both charges are eliminated.<br />

steady and rapid. Not only do Mr. And yet this is only a side line for the<br />

Monahan's associates in the bank swear bank clerk—pin money for his wife. It<br />

by his product but practically every has not caused him to lose a single day's<br />

stranger who has been induced by en­ time at the bank in five years and has<br />

thusiastic friends to try his candy has never given cause for criticism from his<br />

become a regular customer. And the superiors. In fact the employer of today<br />

reason for this lies in the fact that the is doing all possible to awaken in his<br />

Monahans early realized that if they workers the virtue of thrift arid the men<br />

were to build up a candy trade among at the head of the institution in which he<br />

their friends their product would have to works are broad enough to realize that<br />

create a pleasant surprise at the first the clerk who is thrifty and clever enough<br />

eating and then maintain its charm at to make a decidedly comfortable income<br />

each successive trial. Because quality is on the side is the man to be trusted in a<br />

the only thing that can bring repeat responsible position.

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