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HOW TO GET ON
A Business Series of Practical
Inspiration
NT
ORIGINALITY
1 LOOKED
PAYS BEST
by T. Sharper Knowlson
EVEN THE GRIM TRUTH BEHIND THIS NOVEL ADVERTISEMENT WILL NOT
DAMAGE ITS PULLING POWER
into the New York to- teries of tobaccos—for I must tell you
bacco shop window and read with the "Y P's," and "G D's" are brands of
astonishment, "We sell Yellow cigarettes—and I cautiously invested in
Perils, Gaspers, and Green Deaths." a packet of "Yellow Perils."
Here, surely, was something new, "Are these your own names?" I inand
curiosity being aroused, I entered quired.
to investigate. "Gaspers" did not attract "Certainly; and I never used my
me, but I was anxious to know the com- brains to better purpose than when I
parative merits of "Yellow Perils," and thought them out, although they are
"Green Deaths," so I put the question to nothing very striking in themselves."
the Proprietor behind the counter. He "Do you mean they brought you pub- 745
discoursed at length on the innate mys- licity?"