Index of Paper Presentations for the Parallel Sessions - Academy of ...

Belkaoui, A., & Belkaoui, J. M. (1976). A comparative analysis of the roles portrayed by women in printadvertisements - 1958, 1970, 1972. Journal of Marketing Research, 12(2), 168-172.Bell, R. A., Kravitz, R. L., & Wilkes, M. S. (2000). Direct-to-consumer prescription drug advertising,1989-1998: A content analysis of targets, inducements, and appeals. The Journal of Family Practice,49, 329-335.Bond, M. H., Leung, K., Au, A., Tong, K.-K., & Chemonges-Nielson, Z. (2004). Combining SocialAxioms with Values in Predicting Social Behaviors. European Journal of Personality, 18(3), 177-191.Bretl, D. J., & Cantor, J. (1988). The portrayal of men and women in U.S. television commercials: Arecent content analysis and trends over 15 years. Sex Roles, 18(9-10), 595-609.Brumbaugh, A. M. (2002). Source and nonsource cues in advertising and their effects on the activation ofcultural and subcultural knowledge on the route to persuasion. Journal of consumer research,29(September), 258-269.Burgess, S. M. (2002). SA Tribes: Who we are, how we live and what we want from life in the new SouthAfrica Claremont: David Philip Publishers.Burgess, S. M., & Steenkamp, J.-B. E. M. (2006). Marketing Renaissance: Research in Emerging MarketsAdvances Marketing Science and Practice. International Journal of Research in Marketing 23(4),337-356.Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versusmessage cues in persuasion. Journal of Personality and Social Psychology, 39(5), 752-766.Cho, B., Kwon, U., Gentry, J. W., Jun, S., & Kropp, F. (1999). Cultural values reflected in theme andexecution: A comparative study of U.S. and Korean television commercials. Journal of Advertising,28(4), 59-73.Clark, J. K., Evans, A. T., & Wegener, D. T. (2011). Perception of source efficacy and persuasion:Multiple mechanism for source effects on attitudes. European Journal of Social Psychology, 41, n/a.doi: 10.1002/ejsp.787.Cortese, A. J. (1999). Provocateur, images of women and minorities in advertising. Lanham: Rowan &Littlefield.Courtney, A. E., & Lockeretz, S. W. (1971). A woman‘s place: An analysis of the roles portrayed bywomen in magazine advertisements. Journal of Marketing Research, 8(1), 92-105.Courtney, A. E., & Whipple, T. W. (1983). Sex stereotyping in advertising. Lexington, MA: D.C. Healthand Company.Goffman, E. (1979). Gender advertisements. Cambridge, MA: Harvard University Press.Henry, W. A. (1976). Cultural values do correlate with consumer behavior. Journal of Marketing.