Index of Paper Presentations for the Parallel Sessions - Academy of ...

To account for common method variance (CMV), study will follow several pro-active remedies as suggested byCraighead, Ketchen, Dunn and Hult (2011). Additionally, to avoid self-reported usage biasness study will measure,both objective measures and subjective measures. High-correlation between both measures would address this issue.Moreover, study would also try to refer to some statistical data (survey reports, findings, etc.) to providetriangulation. Further analysis will involve a comparison of early and late responses, as recommended by Armstrongand Overton (1977). A series of t-tests for independent samples will be performed to identify if there is a significantdifferences between early and late respondents, providing evidence of non-response biasness.6. EXPECTED CONTRIBUTIONThis study contributes to academic research by demonstrating that these four streams of research can be seamlesslyintegrated into a single unified theoretical framework to explain both pre-adoption as well as post-adoptionphenomena. Though, Kim & Malhotra (2005) have developed a longitudinal model of continued use by integratingfour mechanisms; present study has following advantage over that study: (i) this study would develop and test fourlongitudinal models based on four competing theoretical models (CTMs) instead of only one (i.e. TAM). (ii) Thisstudy will analyze 48 distinct models. Such kind of analysis would enable us to assess the legacy of each CTM inpresent context.(iii) This study would use three wave panel models as opposed to two-wave panel model as in Kim and Malhotra(2005) study. Kim & Malhotra (2005) themselves have suggested that use of three or more wave panel model wouldbe a better approach to investigate the longitudinal effects.References will be made available upon request.