Index of Paper Presentations for the Parallel Sessions - Academy of ...

allied services such as advertising agencies, and social research organisations. Each interviewlasted between 90 to 120 minutes. For a summary of organizational profile see Table 1.Table 1. List of organizations participating in the studyOrganization Type Sector Domain# ofinformantsNGO/Implementer Research & Consulting International 2Program National 3NGO/Implementer Communication International 3NGO Funding International 2SMO/Implementer Marketing International 6NGOCapacity Building2InternationalServicesSMO/Implementer Communication National 3SMO/Implementer Marketing National 2NGO Funding International 1NGO Research International 1Institute Research National 2NGO/Implementer Marketing International 1InstituteCommunication1InternationalConsultingGovernment Planning National 1NGO/Implementer Education National 1Government Planning Federal 1Government Planning National 1NGO Funding International 1Media Communication Services National 1NGO/Implementer Education National 1SMO/Implementer Marketing International 6SMO/Implementer Marketing National 3Firm Research & Consulting National 1NGO Technical Services National 1NGO Community Organization National 1Firm Research & Consulting National 1NGO Technical Services National 1UN Body Funding International 1UN Body Funding International 1UN Body Research & Consulting International 1Interviews were audio recorded and transcribed by one of the authors. The secondarydata, such as NACO‘s and UNAIDS‘ reports were converted into electronic documents. All thisdata was then uploaded into NVIVO, the qualitative research software that was used to codify andanalyze our data. We independently read the transcripts, assigned codes, discussed themes and