Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Sandstorm, S., Edvardsson, B., Kristensson, P. and Magnusson, P. (2008), ―Value in use through serviceexperience‖, Managing Service Quality, 18:2, 112-126.Sinha, P. K. and Banerjee, A. (2004), ‗Store choice behaviour in an evolving market‘, International Journal of Retail& Distribution Management, 32 (10), 482-494.Soars, Brenda (2009), ―Driving sales through shoppers‘ sense of sound, sight, smell and touch‖, InternationalJournal of Retail & Distribution Management, 37 (3), 286-298.Spangenberg, E.R., Grohmann, B., Sprott, D.E. (2005), "It's beginning to smell (and sound) a lot like Christmas: theinteractive effects of ambient scent and music in a retail setting", Journal of Business Research, 58, 1583-9.Swinyard W. R. (1993), ―The effects of mood, involvement, and quality of store experience on shopping intentions‖,Journal of Consumer Research, 20, 271-281.Tauber, E.M. (1972), ―Why do people shop‖, Journal of Marketing, 36, October, 46-49.Terblanche, N. S. and Boshoff, C. (2001), ―Measuring customer satisfaction with some of the controllable elementsof the total retail experience: An exploratory study‖, South African Journal of Business Management, 32 (2), 35-41.Turley, L.W., Milliman, R.E. (2000), "Atmospheric effects on shopping behavior: a review of the experimentalevidence", Journal of Business Research, 49, 193-211.Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., Schlesinger, L. A. (2009), ―Customerexperience creation: Determinants, dynamics and management strategies‖, Journal of Retailing, 85 (1), 31-41.Wong, A. and Sohal, A. S. (2006), ―Understanding the quality of relationships in consumer services : A study inretail environment‖, International Journal of Quality and Reliability Management, 23 (3), 244-264.Zarantonello, L., Schmitt, B. H., and Brakus, J. J. (2007), ―Development of brand experience scale‖, Advances inConsumer Research, 34, 575-577.
Do (How) Digital Natives Adopts A New Technology Differently than Digital Immigrant? ALongitudinal Comparison of Four Competing Theoretical ModelsAnkit Kesharwani, Daniel Sherrell, Makam Balaji and Nitin GuptaABSTRACTBased on their comfort level with the digital world, digital users can be classified as either digitalimmigrants or digital natives (Palfrey and Gasser, 2008). Digital immigrants (DI) are those who started using digitaldevices or technology at some stage in their adult lives, while digital natives (DN) are users who were born into adigital world after 1977 (Tapscott, 2009). The existing research typically focuses on tech-savvy young adults (i.e.,DN) and has spent little effort trying to understand increasingly tech-savvy adults (i.e. DI). The objective of thestudy is to investigate the relative effectiveness of four competing theoretical models (e.g., Theory of PlannedBehavior) of attitudeintention formation in explaining and comparing the continued new technology usage intentionsof DN and DI. Using a three-wave panel model, this study will enable us to assess the effectiveness of eachtheoretical model at each of three time periods to predict these two digital-familiar groups‘ intentions for continuedtechnology use as well as assess the ability of the four psychological processes noted above to explain continuedtechnology use behavior over time.1. INTRODUCTIONEvery generation is shaped by the major developments and movements of its time. For this current young generation,it‘s digital devices and social networking. Recent reports and trends have shown that current generation youngpeople study, work, write, and interact with each other in a very different ways than the ways their ancestor hadgrown up. Major aspects of current generation young people lives like social interactions, friendships, civic activitiesare mediated through digital devices.This generation is not just different in behavior; they have been labeled with differing designations:Born Digital, Digital Young, Millennials, Next Generation, Echo Boomers, Net Gen, Screenagers, Bebo Generation,Google Generation, MySpace Generation, Gen Y, First Digitals, Generation Z, Generation I, Internet Generation, oriGeneration. But the dubbing that is successful in invoking the maximum number of hits in the literature andtriggered research is Digital Natives. Digital natives prefer to read blogs on computers, to listen music from digitalmusic players, to watch videos and to play games on internet and mobile, etc. For them camera means digital cameraand wall means Facebook wall. Social psychologists have found that people who grow up in different cultures do notjust think about different things, they actually think differently (Hayles, 2007; Nisbett 2004). Therefore, the digitalenvironment and culture in which digital natives are being raised may affect their thought processes. Unlike theirancestors, for these generations, any new product/services dealing with digital technology seem familiar and theytend to accept them. So, in spite of the fact that adoption of an e-service is crucial for its success, it does notguarantee the desired managerial outcome except the use continues for current generations. However, explainingconsumer acceptance of new e-Service is often described as one of the most researched areas in the contemporaryecommerce literature, little systematic effort has done to provide insight into continued IS use over time. Theobjective of this study is to compare longitudinal models of four competing theoretical models of innovationadoption. The each proposed longitudinal model is a unified framework that sheds light on four differentmechanisms underlying post-adoption phenomena; (1) the processes suggested by the competing theoretical modelitself, (2) sequential updating mechanisms, (3) feedback mechanisms, and (4) repeated behavioral patterns. Thelongitudinal models would be empirically compared among themselves in the context of continued usage in e-services setting.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Page 218 and 219: Physical presence of at least satel
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Page 222 and 223: Cross-tab analysis of economic gree
Page 224 and 225: Holbrook, M. B. (1986). Emotion in
Page 226 and 227: Model 2 - Formative Second Order Fa
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Page 230 and 231: Measurement Model Misspecification
Page 232 and 233: DR. RAJNISH JAINAssociate Professor
Page 234 and 235: Modern retailing is aimed at facili
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Page 240: Scale Development: Scientific proce
Page 243 and 244: Confirmatory Factor Analysis: Explo
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Page 248 and 249: Retail customer experience is a ref
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Page 254 and 255: 2. LITERATURE REVIEW2.1. Competing
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Page 258 and 259: To account for common method varian
Page 260 and 261: elevant in emerging markets, it als
Page 262 and 263: other distribution systems, who (c)
Page 264 and 265: Deighton 2009) from the marketer to
Page 266 and 267: some of the leading academic resear
Page 268 and 269: Schultz, D., and Charles Patti (200
Page 270 and 271: Coping With Service Failure: The mo
Page 272 and 273: stress. Secondary appraisal relates
Page 274 and 275: Prior studies have extensively stud
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Page 278 and 279: students were recruited from variou
Page 280 and 281: Main effects of brand reputationRes
Page 282 and 283: The main objective of this study wa
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Page 286 and 287: There are several limitations to th
Page 288 and 289: Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291: QuickTime and adecompressorare need
Page 294 and 295: Brand Communities on Social Network
Page 296 and 297: The social networking site revoluti
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QuickTime and adecompressorare need
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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