Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Due to certain practical limitations, we have studied only empowerment and professionaldevelopment as key moderators to the role stress-OC relationship. Further research could incorporateadditional managerial intervention variables as suggested in literature such as leadership support,feedback, participation in decision making, etc., which could help in controlling the dysfunctional effectsof role stress.Also, the effect of role stress on other outcome variables such as job satisfaction, turnoverintentions, pro-social service behaviors and organizational citizenship behaviors could be tested. In thiscontext, the effectiveness of managerial interventions in moderating these relationships would also bebeneficial to explore.REFERENCES
Agarwal, Sanjeev and Sridhar N. Ramaswami (1993), "Affective Organizational Commitment ofSalespeople: An Expanded Model," Journal of Personal Selling & Sales Management, XIII (2), 49-70.Armstrong, J. Scott and Terry S. Overton (1977), "Estimating Nonresponse Bias in Mail Surveys,"Journal of Marketing Research, XIV (August 1977), 396-402.Allen, Natalie J. and John P. Meyer (1990), "The Measurement and Antecedents of Affective,Continuance and Normative Commitment in the Organization," Journal of Occupational Psychology, 63,1-18.Babin, Barry J. and James S. Boles (1998), "Employee Behavior in A Service Environment: AModel and Test of Potential Differences Between Men and Women," Journal of Marketing, 62 (April1998), 77-91.Baron, Reuben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction inSocial Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal ofPersonality and Social Psychology, 51 (6), 1173-82.Bitner, Mary Jo (1990), "Evaluating Service Encounters: The Effects of Physical Surroundingsand Employee Responses," Journal of Marketing, 54 (April), 69-82.Boles, James S. and Barry J. Babin (1996), "On the Front Lines: Stress, Conflict, and theCustomer Service Provider," Journal of Business Research, 37 (1996), 41-50.Bowen, David E. and Edward E. Lawler, III (1992), "The Empowerment of Service Workerts:What, Why, How, and When," Sloan Management Review, 33 (3), 31-39.Bowen, David E. and David A. Waldman (1999), "Customer-Driven Employee Performance," inThe Changing Nature of Performance: Implications for Staffing, Motivation, and Development, Daniel R.Ilgen and Elaine D. Pulakos, Eds. San Fransisco: Jossey-Bass Publishers.Brown, Steven P. and Robert A. Peterson (1993), "Antecedents and Consequences of SalespersonJob Satisfaction: Meta-Analysis and Assessment of Causal Effects," Journal of Marketing Research, XXX(February 1993), 63-77.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
Page 90: future studies. Perry (1998) has br
Page 93 and 94: acquired during times of a bad catc
Page 95 and 96: innovation. The adopter might be in
Page 97 and 98: availability to the adopter, (2) la
Page 99 and 100: affective responses through nonverb
Page 101 and 102: Researchers acknowledge that advert
Page 103 and 104: markets as a form of sexual appeal
Page 105 and 106: constant, sexual illustrations had
Page 107 and 108: Table 2Categories and Proposed Cate
Page 109 and 110: construct Definition Examples of PV
Page 111 and 112: of understanding the type of persua
Page 113 and 114: Hovland, R., MacMahan, C., Lee, G.,
Page 115 and 116: Role of Gratitude and Obligation in
Page 117 and 118: obligation. Therefore, it is impera
Page 119 and 120: development of long term business r
Page 121 and 122: fulfilment of their desire for reco
Page 123 and 124: intentional, it has incurred some c
Page 125 and 126: This study is intending to use surv
Page 127 and 128: Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130: Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132: Can we manage the influence of role
Page 133 and 134: Affective commitment (AC) refers to
Page 135 and 136: transactional theory,we draw upon t
Page 137 and 138: RESULTSConsistent with prior resear
Page 139: empowerment are perceived to be hig
Page 143 and 144: Meyer, John P. and Natalie J. Allen
Page 145 and 146: TABLE 1CORRELATIONS FOR THE CONSTRU
Page 147 and 148: &Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
Page 153 and 154: These studies demonstrate that impl
Page 155 and 156: 3. Conceptual frameworkThis section
Page 157 and 158: This approach is fully supported by
Page 159: The table below presents the verbat
Page 163: given by respondents are given in t
Page 166 and 167: With regards toinstitutional factor
Page 168 and 169: REFERENCESAhearne, M., Rapp, A., Ma
Page 170 and 171: (5), pp.485-508Gupta, S., Lehmann,
Page 172 and 173: RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175: In order to understand individual c
Page 176 and 177: Research DesignResource based view
Page 178 and 179: Frank H.A. and D‘Souza J. (2004),
Page 180 and 181: Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183: INTRODUCTIONPeople in various parts
Page 184 and 185: More importantly, environmental con
Page 186 and 187: However, a number of studies have i
Page 188 and 189: pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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