Index of Paper Presentations for the Parallel Sessions - Academy of ...

Gladden, J.M. and Funk, D.C. (2002), ―Developing an Understanding of Brand Associations in Team Sport:Empirical Evidence from Consumers of Professional Sport‖, Journal of Sport Management, Vol. 16, pp. 54-84.Gladden, J.M., Milne, G.R. and Sutton, W.A. (1998), ―A Conceptual Framework for Assessing Brand Equity inDivision I College Athletics‖, Journal of Sport Management, Vol, 12, pp. 1-19.Keller, K.L. (1993), ―Conceptualizing, measuring, and managing customer-based brand equity‖, Journal ofMarketing. Vol. 57, No. 1, pp. 1-22.King, B. (2004), ―What Makes Fans Tick?‖, Sports Business Journal, March, pp. 25-34.Kelloway, E.K. (1998), Using LISREL for Structural Equation Modeling: A Researchers‟ guide. Thousand Oaks,CA: SAGE Publications.Klayman, B. (2009), ―Global sports market to hit $141 billion in 2012‖, Reuters, available at:www.reuters.com/article/newsOne/idUSN1738075220080618 (accessed 5 June 2009).Kline, P.J. (1998), The New Psychometrics: Science, Psychology, and Measurement. London: Routledge Publishing.Kocak, A., Abimbola, T. and Ozer, A. (2007), ―Consumer brand equity in a cross-cultural replication: An evaluationof a scale‖. Journal of Marketing Management, Vol. 23, No. (1–2), pp. 157–173.Mackay, M.M. (2001), ―Evaluation of brand equity measures: further empirical results‖, Journal of Product &Brand Management, Vol. 10, No.1, pp. 38-51.Meyers, S. (2009), ―The total picture: developing a patient experience‖, Trustee, Vol. 62, No.2, pp. 18-22.Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Ricks, J. and Wirth, F. (2004),―Developing and validating measures of facets of customer-based brand equity‖, Journal of Business Research, Vol.57, No.2, pp. 209– 224.Pappu, R., Quester, P.G. and Cooksey, R.W. (2007), ―Country Image and Consumer based Brand Equity:Relationships and Implications for International Marketing‖, Journal of International Business Studies, Vol. 38, No.5, pp. 726-745.Park, C.S. and Srinivasan V. (1994), ―A survey-based method for measuring and understanding brand equity and itsextendibility‖, Journal of Marketing Research, Vol. 31, pp. 271-288.Punj, G. and Hillyer, C. (2004), ―Cognitive Model of Customer-Based Brand Equity for Frequently PurchasedProducts: Conceptual Framework and Empirical Results‖, Journal of Consumer Psychology, Vol. 14, pp. 124-131.Ratten, V. and Ratten, H. (2011), ―International sport marketing: practical and future research implications‖, Journalof Business & Industrial Marketing, Vol. 26, No. 8, pp. 614-620.Ross, S.D. (2006), ―A Conceptual Framework for Understanding Spectator-Based Brand Equity‖, Journal of SportManagement, Vol. 20. pp. 22-38.Ross, S.D., ussell, K.C. and Bang, H. (2008), ―An Empirical Assessment of Spectator-Based Brand Equity‖, Journalof Sport Management, Vol. 22, pp. 322-337.Simon, C.J. and Sullivan, M.W. (1993), ―The measurement and determinants of brand equity: A financial approach‖,Marketing Science, Vol. 12, No. 1, pp. 28-53.