Index of Paper Presentations for the Parallel Sessions - Academy of ...

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RESULTS AND DISCUSSIONDescriptive statisticsThe majority of the respondents were in the 24-30 age group (Table 1), and 54% earned less thanR15000 (Table 2). At least 75% of the respondents claimed to use hair extensions from at least once amonth to once every three months (Table 3). The mean rankings of the hairstyle (ranging from 1 for bestto 8 for worst) revealed that the women preferred the two braiding styles followed by the weaving style(see Figure and Table 4).
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
Page 28 and 29: watches to satisfy themselves and t
Page 30 and 31: It may be stated that the different
Page 32 and 33: ―JWT releases first ever study on
Page 34 and 35: Wiedmann, K. P., Hennings, N. and S
Page 36 and 37: (Source: TRAI)India is the second l
Page 38 and 39: suggested that benchmarking of the
Page 40 and 41: Kapoor 1 reported that business sub
Page 42 and 43: The parameters for which the respon
Page 44 and 45: Four factors were extracted, togeth
Page 46 and 47: DiscussionThe key insights from the
Page 48 and 49: eturn on marketing investment. Reta
Page 50 and 51: What is Proximity marketing?Proximi
Page 52 and 53: Conjoint AnalysisFor identifying di
Page 54 and 55: Government service/ retail organiza
Page 56 and 57: Local franchisees too prefer the re
Page 58: Adoption of alternate Technologies-
Page 63 and 64: ooth_campaign.htmlMcGovern, G.J., C
Page 65 and 66: Smirnova Maria, 0079217505094, smir
Page 67 and 68: strategy, the less might be importa
Page 69 and 70: CustomerorientationH1aPlatforminnov
Page 71 and 72: Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74: judged. On the other hand, Brand (1
Page 75 and 76: hairstyles are ‗Afro-centric‘ o
Page 77: METHODSubjectsConvenience sampling
Page 81 and 82: Respondents were then asked to expr
Page 83 and 84: older, they become less interested
Page 85 and 86: not find conclusive evidence of thi
Page 87 and 88: An exploratory Study on the Marketi
Page 89 and 90: Rogers (1995) then gives a five ste
Page 92 and 93: The social systemThe social system
Page 94 and 95: end-user and community needs, or si
Page 96 and 97: demand, but the social developmenta
Page 98 and 99: The importance of message source po
Page 100 and 101: Emerging Market Institutional Conte
Page 102 and 103: Family scenes Parent and child of s
Page 104 and 105: example, by analyzing whose voice (
Page 106 and 107: that there was significant under-re
Page 108 and 109: Cultural Characteristics of the Mes
Page 110 and 111: Table 4Social Axioms, Definitions a
Page 112 and 113: Belkaoui, A., & Belkaoui, J. M. (19
Page 114 and 115: Reid, L. N., & Soley, L. (1983). De
Page 116 and 117: When people get some favour, they r
Page 118 and 119: feelings are positive in nature and
Page 120 and 121: same quantum of benefit received. S
Page 122 and 123: purchase intention. Only when custo
Page 124 and 125: When people receive some favour, an
Page 126 and 127: There is some debate on what consti
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Greenberg, M. S., & Bar-Tal, D. (19
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Wood, A. M.; Stewart, N. Maltby, J.
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to identify whether, and if so whic
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supervisors/managers and customers)
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H 4 : a) Empowerment and b) profess
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effects of professional development
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Due to certain practical limitation
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Cohen, Aaron (1992), "Antecedents o
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van Dam, Karen (2005), "Employee At
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ACNCACNCFIGURE 1ILLUSTRATIVE PLOTS
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1. IntroductionThe meteoric rise of
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infrastructure such as poor roads,
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institutional development. Moreover
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2011, the average price of the low-
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We have used the above theoretical
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Furthermore, secondary data were ob
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The second broad theme that was ide
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Contrasting the research findings a
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the literature. The table below pro
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Chen, I.J. & Popovich, K. (2003). U
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Journal of International Marketing,
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International Brands, Business Rela
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The exchanges between international
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Anderson T. L. (1982), ―Instituti
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Madhok A. (2006), ―Revisiting mul
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Department of CommerceDelhi School
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It is in the backdrop of this state
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about environmental quality mainly
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may be some intervening variables t
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1974; Antil, 1978; Van and Dunlap,
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population, only the environmentall
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This is particularly described in v
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Dagnoli, J. (1991). Consciously Gre
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Schuster, R. (1992). Environmentall
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University of Toledo2801 West Bancr
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can also provide firms with an insu
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insurance industry. Saturation of m
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Gopinath, (2009) says that 70% of I
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ural district are selected for the
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and re-administered to the same res
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When insurance is linked with incom
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exists a great potential for insura
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The needs of rural customers are di
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H 0 : There is no significant diffe
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7. Joshi, N.N, 2005, ‗Rural marke
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self-expression benefits (heightene
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We also found significant associati
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choice of using reflective or forma
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Model 3 - Schmid-Leiman Factor (SLS
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Is the use of the second order fact
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Measuring Retail Customer Experienc
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Measuring Retail Customer Experienc
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satisfying, different, pleasurable,
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model integrates components of both
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Distinctive: Customer experience is
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DATAANALYSIS AND RESULTSThe data wa
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Model Fit: The observed values in t
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Modern retail is adopting a host of
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Baker, J., Parasuraman, A., Grewal,
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Kaur, P. and Singh, R. (2007), ―U
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Do (How) Digital Natives Adopts A N
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expectancy have been used to incorp
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5. RESEARCH METHODOLOGYSince the ob
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AN INTERACTIVE MARCOM MODEL FOR EME
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their products based primarily on d
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factors. Many emerging economies ha
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Korea, China, India, Brazil and oth
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Gronroos, C. (2004), ―The relatio
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COPING WITH SERVICE FAILURE: THE MO
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examine the effects of magnitude of
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Often in to cope with the stress as
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evoked by the incident (Strizhakova
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Hypothesis H 2b : Severity and bran
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Hypotheses TestingTo test the hypot
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difference between high and average
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As postulated in the hypotheses H 2
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on varied levels of failure severit
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Duhachek, A., & Kelting, K. (2009).
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QuickTime and adecompressorare need
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1.1 Social Networking Sites and Ind
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community makes it possible to view
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Fundamental content consisted of br
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impact on the engagement levels of
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Muniz, Jr., A. M., & O‘Guinn, T.
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Findings- For television viewers th
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Knowing about the behavior of their
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For our research purpose, the scope
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eliability values were also found t
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Limitations and Future researchIt i
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Taylor, S.A., Hunter, G.L. and Lind
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their services and goods. The five
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EXPLORING A NEW DIMENSION OF CUSTOM
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This study divides customer service
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The frequency of review of customer
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The model shown in the above figure
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This study employs strategic manage
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allied services such as advertising
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epicentre of the epidemic—high ri
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have a contract with NACO to do so.
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like Tamil Nadu, where condom use w
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incurs three types of costs (Willia
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NACP-II1999-2006NACP-III*2007-2012
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manufacturer/stockist to NGOs and a
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system but coordinated at the natio
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MESSAGE CONCRETENESS: WHEN DOES THE
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MethodStudy 1 featured a 2 (concret
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temporal orientation priming was si
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Bergadaa, Michelle M. (1990), ―Th
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Thompson, Debora Viana and Rebecca
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consciously known (Monroe and Lee 1
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experiences, the more it will be ta
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Shamim Ehsanul HaqueDept. of Market
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middle-income country (―What are
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The careful, systematic and deliber
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planned by a range of actors within
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(Bitner, 1992). Its multifarious ef
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servicescape was one issue that we
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encapsulate the reaction to the cha
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―Dhaka is a very crowded city and
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expressed their opinion that servic
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clientele are able to recognize wel
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Bahar, H. (2009). Finnacial Liberal
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