Index of Paper Presentations for the Parallel Sessions - Academy of ...

More documents

Recommendations

Info

Processing: Review and Extensions,‖ Journal of Consumer Research, 13 (4), 473-91.McCabe, Allyssa (1988), ―Effect of Different Contexts on Memory for Metaphor,‖ Metaphor andSymbolic Activity, 3 (2), 105-32.McQuarrie, Edward F. and Barbara J. Phillips (2005), ―Indirect Persuasion in Advertising,‖Journal of Advertising, 34 (2), 7-20.Menon, Geeta, Lauren G. Block, and Suresh Ramanathan (2002), ―We‘re at as Much Risk as WeAre Led to Believe: Effects of Message Cues on Judgments of Health Risk,‖ Journal ofConsumer Research, 28 (4), 533-49.Morgan, Susan E. and Tom Reichert (1999), ―The Message is in the Metaphor: Assessing theComprehension of Metaphors in Advertisements,‖ Journal of Advertising, 28 (4), 1-12.Orbell, Sheina and Martin Hagger (2006), ―Temporal Framing and the Decision to Take Part inType 2 Diabetes Screening: Effects of Individual Differences in Consideration of FutureConsequences on Persuasion,‖ Health Psychology, 25 (4), 537-48.Petrova, Petia K. and Robert B. Cialdini (2005), ―Fluency of Consumption Imagery and theBackfire Effects of Imagery Appeals,‖ Journal of Consumer Research, 32 (3), 442-52.Phillips, Barbara J. and Edward F. McQuarrie (2002), "The Development, Change, andTransformation of Rhetorical Style in Magazine Advertisements 1954-1999," Journal ofAdvertising, 31 (4), 1-13.Proctor, Tony, Stela Proctor, and Ioanna Papasolomou (2005), "Visualizing the Metaphor,"Journal of Marketing Communications, 11 (1), 55-72.Ridner, S. Lee, Ellen J. Hahn, Ruth Staten, and Kim Miller (2006), "Attitudes toward SecondhandSmoke Among College Students," Southern Online Journal of Nursing Research, 7 (1), 1-14.Romer, Daniel and Patrick Jamieson (2001), ―Advertising, Smoker Imagery, and the Diffusion ofSmoking Behavior,‖ in Smoking: Risk, Perception, & Policy, Paul Slovic, ed. Thousand Oaks,CA: Sage Publications, 127–55.Sherman, Steven J., Robert B. Cialdini, Donna F. Schwartzman, and Kim D. Reynolds (1985),―Imagining can Heighten or Lower the Perceived Likelihood of Contracting a Disease: TheMediating Effect of Ease of Imagery,‖ Personality and Social Psychology Bulletin, 11 (1), 118-27.Song, Hyunjin and Norbert Schwarz (2009), ―If It's Difficult to Pronounce, It Must Be Risky,‖Psychological Science, 20(2), 135-38.Tendahl, Markus and Raymond W. Gibbs, Jr. (2008), "Complementary Perspectives onMetaphor: Cognitive Linguistics and Relevance Theory," Journal of Pragmatics, 40 (11), 1823-1864.Mogilner, Cassie, Jennifer Aaker and Ginger Pennington (2008), "Time Will Tell: The DistantAppeal of Promotion and Imminent Appeal of Prevention," Journal of Consumer Research, 34(February), 670-681.
Thompson, Debora Viana and Rebecca W. Hamilton (2006), ―The Effects of InformationProcessing Mode on Consumers‘ Responses to Comparative Advertising,‖ Journal of ConsumerResearch, 32 (4), 530-40.Trope, Yaacov and Nira Liberman (2003), ―Temporal Construal,‖ Psychological Review, 110 (3),403-21.Unkelbach, Christian (2007), ―Reversing the Truth Effect: Learning the Interpretation ofProcessing Fluency in Judgments of Truth,‖ Journal of Experimental Psychology: Learning,Memory, and Cognition, 33 (1), 219-30.Zaltman, Gerald and Lindsay Zaltman (2008), Marketing Metaphoria : What Deep MetaphorsReveal About the Minds of Consumers, Cambridge, MA: Harvard Business School Press.Affective Responses To Images in Print Advertising.Full Text Available By: Chowdhury, RafiM. M. I.; Olsen, G. Douglas; Pracejus, John W.. Journal of Advertising, Fall2008, Vol. 37 Issue3, p7-18, 12p, 4 Charts; (AN 34462402)The Effects of Dual Task Processing on Consumers‘ Responses to High and Low Imagery RadioAdvertisements Full Text AvailableBy: Bolls, Paul D.; Muehling, Darrel D.. Journal ofAdvertising, Winter2007, Vol. 36 Issue 4, p35-47, 13p, 3 Charts, 2 Graphs; (AN 27956239)Designing Effective Health Communications: A Meta-Analysis.Full Text AvailableBy: Keller,Punam Anand; Lehmann, Donald R. Journal of Public Policy & Marketing, Fall2008, Vol. 27Issue 2, p117-130, 14p, 7 Charts; DOI: 10.1509/jppm.27.2.117.Pre-Purchase Experiences and Value-based Pricing:An Issue of Tacit KnowledgeLillian L. Cheng, Bainbridge Island, WAaKent B. Monroe, Richmond, VAb
Page 1 and 2:
Proceedings2012 ACADEMY OFINDIAN MA
Page 3:
Anna-Lena Ackfeldt and *Neeru Malho
Page 6 and 7:
A few studies have explored audienc
Page 8 and 9:
Referring to Table II, data also re
Page 10 and 11:
Table I.Descriptive statisticsMean
Page 12 and 13:
Developing a Conceptual Framework f
Page 14 and 15:
1. IntroductionLuxury has its origi
Page 16 and 17:
Figure 1: Dimensions that different
Page 18 and 19:
(India and China to spur luxury gro
Page 20 and 21:
(―Premium Brands Luxuriate in Chi
Page 22 and 23:
use of these forms of money for lux
Page 24 and 25:
the latest additions to the brands
Page 26 and 27:
Western individualism (Ramamoorthy,
Page 28 and 29:
watches to satisfy themselves and t
Page 30 and 31:
It may be stated that the different
Page 32 and 33:
―JWT releases first ever study on
Page 34 and 35:
Wiedmann, K. P., Hennings, N. and S
Page 36 and 37:
(Source: TRAI)India is the second l
Page 38 and 39:
suggested that benchmarking of the
Page 40 and 41:
Kapoor 1 reported that business sub
Page 42 and 43:
The parameters for which the respon
Page 44 and 45:
Four factors were extracted, togeth
Page 46 and 47:
DiscussionThe key insights from the
Page 48 and 49:
eturn on marketing investment. Reta
Page 50 and 51:
What is Proximity marketing?Proximi
Page 52 and 53:
Conjoint AnalysisFor identifying di
Page 54 and 55:
Government service/ retail organiza
Page 56 and 57:
Local franchisees too prefer the re
Page 58:
Adoption of alternate Technologies-
Page 63 and 64:
ooth_campaign.htmlMcGovern, G.J., C
Page 65 and 66:
Smirnova Maria, 0079217505094, smir
Page 67 and 68:
strategy, the less might be importa
Page 69 and 70:
CustomerorientationH1aPlatforminnov
Page 71 and 72:
Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74:
judged. On the other hand, Brand (1
Page 75 and 76:
hairstyles are ‗Afro-centric‘ o
Page 77 and 78:
METHODSubjectsConvenience sampling
Page 80 and 81:
Use of hair extensions a symptom of
Page 82 and 83:
When asked to state their reasons f
Page 84 and 85:
The third most predominant reason f
Page 86 and 87:
Khumalo, N.P., Jessop, S., Gumedze,
Page 88 and 89:
that influence the diffusion of gra
Page 90:
future studies. Perry (1998) has br
Page 93 and 94:
acquired during times of a bad catc
Page 95 and 96:
innovation. The adopter might be in
Page 97 and 98:
availability to the adopter, (2) la
Page 99 and 100:
affective responses through nonverb
Page 101 and 102:
Researchers acknowledge that advert
Page 103 and 104:
markets as a form of sexual appeal
Page 105 and 106:
constant, sexual illustrations had
Page 107 and 108:
Table 2Categories and Proposed Cate
Page 109 and 110:
construct Definition Examples of PV
Page 111 and 112:
of understanding the type of persua
Page 113 and 114:
Hovland, R., MacMahan, C., Lee, G.,
Page 115 and 116:
Role of Gratitude and Obligation in
Page 117 and 118:
obligation. Therefore, it is impera
Page 119 and 120:
development of long term business r
Page 121 and 122:
fulfilment of their desire for reco
Page 123 and 124:
intentional, it has incurred some c
Page 125 and 126:
This study is intending to use surv
Page 127 and 128:
Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130:
Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132:
Can we manage the influence of role
Page 133 and 134:
Affective commitment (AC) refers to
Page 135 and 136:
transactional theory,we draw upon t
Page 137 and 138:
RESULTSConsistent with prior resear
Page 139 and 140:
empowerment are perceived to be hig
Page 141 and 142:
Agarwal, Sanjeev and Sridhar N. Ram
Page 143 and 144:
Meyer, John P. and Natalie J. Allen
Page 145 and 146:
TABLE 1CORRELATIONS FOR THE CONSTRU
Page 147 and 148:
&Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150:
and Reinartz, 2006) and sales (Ahea
Page 151 and 152:
The discourse on CRM has made a tre
Page 153 and 154:
These studies demonstrate that impl
Page 155 and 156:
3. Conceptual frameworkThis section
Page 157 and 158:
This approach is fully supported by
Page 159:
The table below presents the verbat
Page 163:
given by respondents are given in t
Page 166 and 167:
With regards toinstitutional factor
Page 168 and 169:
REFERENCESAhearne, M., Rapp, A., Ma
Page 170 and 171:
(5), pp.485-508Gupta, S., Lehmann,
Page 172 and 173:
RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175:
In order to understand individual c
Page 176 and 177:
Research DesignResource based view
Page 178 and 179:
Frank H.A. and D‘Souza J. (2004),
Page 180 and 181:
Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183:
INTRODUCTIONPeople in various parts
Page 184 and 185:
More importantly, environmental con
Page 186 and 187:
However, a number of studies have i
Page 188 and 189:
pro-environmental behaviour.ANTECED
Page 190 and 191:
Role of family is particularly rele
Page 192 and 193:
was further revealed that though co
Page 194 and 195:
This paper provides comprehensive f
Page 196 and 197:
Lepisto, L. R. (1974). An Empirical
Page 198 and 199:
Zimmer, M., Stafford, T. F., and St
Page 200 and 201:
HypothesesCSP and Brand Equity: Ins
Page 202 and 203:
Rural Penetration of Life Insurance
Page 204 and 205:
life) held by an Indian consumer is
Page 206 and 207:
the state of Andhra Pradesh, micro
Page 208 and 209:
The data wascollected from the agen
Page 210 and 211:
The percentage of ULIP business to
Page 212 and 213:
public sector LIC has many satellit
Page 214 and 215:
Significance of t-test is less than
Page 216 and 217:
Significance of t-test is less than
Page 218 and 219:
Physical presence of at least satel
Page 220 and 221:
Examining the association between G
Page 222 and 223:
Cross-tab analysis of economic gree
Page 224 and 225:
Holbrook, M. B. (1986). Emotion in
Page 226 and 227:
Model 2 - Formative Second Order Fa
Page 228 and 229:
We used a 2-step structural equatio
Page 230 and 231:
Measurement Model Misspecification
Page 232 and 233:
DR. RAJNISH JAINAssociate Professor
Page 234 and 235:
Modern retailing is aimed at facili
Page 236 and 237:
and further reported that mood, inv
Page 238 and 239:
strong feelings of pleasures from s
Page 240:
Scale Development: Scientific proce
Page 243 and 244:
Confirmatory Factor Analysis: Explo
Page 246 and 247:
DISCUSSION
Page 248 and 249:
Retail customer experience is a ref
Page 250 and 251:
Diep, V. and Sweeny, V. (2008), ―
Page 252 and 253:
Sandstorm, S., Edvardsson, B., Kris
Page 254 and 255:
2. LITERATURE REVIEW2.1. Competing
Page 256 and 257:
customer satisfaction (Bolton 1998,
Page 258 and 259:
To account for common method varian
Page 260 and 261:
elevant in emerging markets, it als
Page 262 and 263:
other distribution systems, who (c)
Page 264 and 265:
Deighton 2009) from the marketer to
Page 266 and 267:
some of the leading academic resear
Page 268 and 269:
Schultz, D., and Charles Patti (200
Page 270 and 271:
Coping With Service Failure: The mo
Page 272 and 273:
stress. Secondary appraisal relates
Page 274 and 275:
Prior studies have extensively stud
Page 276 and 277:
the disparaging effects of service
Page 278 and 279:
students were recruited from variou
Page 280 and 281:
Main effects of brand reputationRes
Page 282 and 283:
The main objective of this study wa
Page 284 and 285:
customers reason out the potential
Page 286 and 287:
There are several limitations to th
Page 288 and 289:
Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291:
QuickTime and adecompressorare need
Page 292 and 293:
Page 294 and 295:
Brand Communities on Social Network
Page 296 and 297:
The social networking site revoluti
Page 298 and 299:
strategy due to its impact brand tr
Page 300 and 301:
Page 302 and 303:
Page 304 and 305:
Page 306 and 307:
Page 308 and 309:
Cova, B., & Pace, S. (2006). Brand
Page 310 and 311:
Spectator-Based Brand Equity and In
Page 312 and 313:
(www.gallup.com) in mid 2009, it wa
Page 314 and 315:
Team-branding, thus, becomes an imp
Page 316 and 317:
students. These items were measured
Page 318 and 319:
Page 320 and 321: QuickTime and adecompressorare need
Page 322 and 323: Gladden, J.M. and Funk, D.C. (2002)
Page 324 and 325: Impact of Sensory Branding on Consu
Page 326 and 327: were selected by the consumers with
Page 328 and 329: Reaction to Advertisements and Bran
Page 330 and 331: „service‟ as ―an act or perfo
Page 332 and 333: proposed attributes that customers
Page 338 and 339: There are some limitations inherent
Page 340 and 341: SERQUAL Scale‖, Journal of Retail
Page 342 and 343: capabilities for stakeholder engage
Page 344 and 345: arrived at a consensus. Independent
Page 346 and 347: different levels of government to p
Page 348 and 349: NGOs and CBOs. In addition, the cor
Page 350 and 351: the information generated at each l
Page 352 and 353: A nation‘s capacity embodies the
Page 354 and 355: ―…there is a lot of good work b
Page 356 and 357: manifested in many forms. Following
Page 358 and 359: Grindle, M. 1996. Challenging the S
Page 360 and 361: impacts of message concreteness in
Page 362 and 363: 2004; Lee, Keller, and Sternthal 20
Page 364 and 365: Second, to examine the manipulation
Page 366 and 367: The message concreteness manipulati
Page 368 and 369: instructions) to different kinds of
Page 372 and 373: May, 2012a. Lillian L. Cheng, Cheng
Page 374 and 375: senses from experiences. It is a ba
Page 376 and 377: Acceptability and the Type of Infor
Page 378 and 379: IntroductionRetail banking is an es
Page 380 and 381: servicescape of retail banks in Sin
Page 382 and 383: specific aspects of service environ
Page 384 and 385: commenting in 1970 that ―For bran
Page 386 and 387: well as NSSM theory leaves signific
Page 388 and 389: experience inside the servicescape
Page 392 and 393: Several observational visits were p
Page 394 and 395: spending your time there. I don‘t
Page 396 and 397: ‗Our bank is located in the centr
Page 398 and 399: That servicescape can be utilized s
Page 400: McGivern, Y. (2006). The Practice o
show all

Index of Paper Presentations for the Parallel Sessions - Academy of ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?