Index of Paper Presentations for the Parallel Sessions - Academy of ...

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(5), pp.485-508Gupta, S., Lehmann, DR., (2005), Managing Customers as Investments: TheStrategic Value of Customers in the Long Run, 1 st ed, Wharton School Publishing, Delhi.Jayachandran, S., Sharma, S., Kaufman, P. and Raman P., (2005) The Role of RelationalInformation Processes and Technology Use in Customer RelationshipManagement, Journal of Marketing, 69 (4), pp. 177-192.Jentzsch, N., (2012), Registration of Mobile Phone Users in Africa, German Institute forEconomic Research, Discussion paper 1192, pp.1-29Kalba, K., (2008), The adoption of mobile phones in emerging markets: Global diffusionand the rural challenge, International Journal of Communication, Vol.2, pp.631661.Khanna, T; Palepu, KG. and Sinha J., (2005), Strategies That Fit Emerging Markets,Harvard Business Review, 83 (6), pp.63-76.Khare, A. and Khare, A., (2008), Managing Customer Relationships using CRMTechnology in India‘s Financial Sector, Banks and Bank Systems, 3 (1), pp. 14-20.Kirca, AH and Bearden, WO. and Roth, K., (2011), Implementation of Market Orientationin the Subsidiaries of Global Companies: The Role of Institutional Factors, Journal of Academy ofMarketing Science, 39 (5), pp.683-699.King FS, and Burgess, TF., (2008), Understanding Success and Failure in CustomerRelationship Management, Industrial Marketing Management, Vol 37, pp.421-431.Krasnikov, A., Jayachandran, S. and Kumar, V., (2011), The Impact of CustomerRelationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S.Commercial Banking Industry, Journal of Marketing, Vol 73, pp.61-76.Kumar, V. and Reinartz, W.J., (2006), Customer Relationship Management: ADatabased Approach, John Wiley & Sons, Inc., Hoboken, NJ.Kumar, V., sunder S. and Ramaseshan, (2011), Analyzing the Diffusion of GlobalCustomer Relationship Management: A Cross-Regional Modeling Framework,
Journal of International Marketing, 20 (1), pp.23-39.Mahalingam, A. and Levit, RE., (2007), Institutional Theory as a Framework forAnalyzing Conflicts on Global Projects, Journal of Construction Engineering and Management, 133 (7), pp.517-527Mendoza, LE., Marius, A., Perez, M. and Griman, AC., ( 2007), Critical success factorsfor a Customer Relationship Management strategy, Information and SoftwareTechnology, Vol.49, pp.913-945.Meredith, J., (1998), Building Operations Management Theory Through Case and FieldResearch, Journal of Operations Management, Vol.16, pp.441-454.Meyer, M. and Kolbe, LM., (2005), Integration of Customer Relationship Management:Status quo and implications for research and practice, Journal of Strategic Marketing, 13, p.175-198.Nguyen, TH., Sherif, JS. And Newby, M., (2007), Strategies for Successful CRMImplementation, Information Management and Computer Security, 15 (2), pp. 102-115Patton, MQ., 2002, Qualitative Research Methods, 3 rd edition, Sage Publications,CaliforniaPedron, CD. And Saccol, AZ., (2009), What Lies behind the Concept of CustomerRelationship Management? Discussing the Essence of CRM though aPhenomenological Approach, Brazilian Administration Review, 6 (1), pp. 34-39.Rao, M., (2011), Mobile Africa Report 2011: Regional Hubs of Excellence and Innovation,MobileMonday, p.68Raman, P., Wittmann, CM and Rauseo, NA., (2006), Leveraging CRM for Sales: TheRole of Organisational Capabilities in Successful CRM Implementation, Journal ofPersonal Selling & Sales Management, 26 (1), pp.39-53.Rahman, S. and Azhar, S., (2008), CRM or Service Marketing: Is there a Choice inDeveloping Market Economies?, International Review of Business ResearchPapers, 4 (2), pp. 249-264.Research ICT Africa (RIA), (2012), Africa Prepaid Mobile Price Index 2012: South Africa,
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
Page 119 and 120: development of long term business r
Page 121 and 122: fulfilment of their desire for reco
Page 123 and 124: intentional, it has incurred some c
Page 125 and 126: This study is intending to use surv
Page 127 and 128: Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130: Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132: Can we manage the influence of role
Page 133 and 134: Affective commitment (AC) refers to
Page 135 and 136: transactional theory,we draw upon t
Page 137 and 138: RESULTSConsistent with prior resear
Page 139 and 140: empowerment are perceived to be hig
Page 141 and 142: Agarwal, Sanjeev and Sridhar N. Ram
Page 143 and 144: Meyer, John P. and Natalie J. Allen
Page 145 and 146: TABLE 1CORRELATIONS FOR THE CONSTRU
Page 147 and 148: &Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
Page 153 and 154: These studies demonstrate that impl
Page 155 and 156: 3. Conceptual frameworkThis section
Page 157 and 158: This approach is fully supported by
Page 159: The table below presents the verbat
Page 163: given by respondents are given in t
Page 166 and 167: With regards toinstitutional factor
Page 168 and 169: REFERENCESAhearne, M., Rapp, A., Ma
Page 172 and 173: RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175: In order to understand individual c
Page 176 and 177: Research DesignResource based view
Page 178 and 179: Frank H.A. and D‘Souza J. (2004),
Page 180 and 181: Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183: INTRODUCTIONPeople in various parts
Page 184 and 185: More importantly, environmental con
Page 186 and 187: However, a number of studies have i
Page 188 and 189: pro-environmental behaviour.ANTECED
Page 190 and 191: Role of family is particularly rele
Page 192 and 193: was further revealed that though co
Page 194 and 195: This paper provides comprehensive f
Page 196 and 197: Lepisto, L. R. (1974). An Empirical
Page 198 and 199: Zimmer, M., Stafford, T. F., and St
Page 200 and 201: HypothesesCSP and Brand Equity: Ins
Page 202 and 203: Rural Penetration of Life Insurance
Page 204 and 205: life) held by an Indian consumer is
Page 206 and 207: the state of Andhra Pradesh, micro
Page 208 and 209: The data wascollected from the agen
Page 210 and 211: The percentage of ULIP business to
Page 212 and 213: public sector LIC has many satellit
Page 214 and 215: Significance of t-test is less than
Page 216 and 217: Significance of t-test is less than
Page 218 and 219: Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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