Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Frank H.A. and D‘Souza J. (2004), ―Twelve years into the performance measurement revolution: Where we need togo in implementation research‖. International Journal of Public Administration, 27(8&9): 701-718.Frey B. (1969), ―Product and process innovation in economic growth‖, Journal of Economics, 29(1/2): 29-38.Freeman S. and Reid I. (2006), ―Constaints facing small western firms in transitional markets‖, European BusinessReview, 18(3): 187-213.Gronroos C. (2004), ―The relationship marketing process: communication, interaction, dialogue, value‖, Journal ofBusiness and Industrial Marketing, 19(2): 99-113.Heberer T. (2003), ―Enterpreneurs in China and Vietnam as strategic players in social and political change‖, Journalof Communist Studies and Transition Politics 19(1): 64-79.Hite J.M. and Hesterly W.S. (2001), ―The evolution of firm networks: from emergence to early growth of the firm‖,Strategic Management Journal, 22(3): 275-286.Hitt M.A., Hoskisson R.E. and Kim H. (1997), ―International diversification: Effects on innovation and firmperformance in product-diversified firms‖, Academy of Management Journal, 40(4): 767–798Hitt M.A., Lee H. and Yucel E. (2002), ―The importance of social capital to the management of multinationalenterprises: Relational networks among Asian and western firms‖, Asia Pacific Journal of Management, 19(2-3):353-372.Holm U. and Sharma D.D. (2006), ―Subsidiary marketing knowledge and strategic development of the multinationalcorporation‖, Journal of International Management, 12(1): 47-66.Ireland R.D., Hitt M.A. and Vaidyanath D. (2002), ―Alliance management as a source of competitive advantage‖,Journal of Management, 28(3): 413-446.Johannisson B., Ramirez-Pasillas M. and Karlsson G. (2002), ―The institutional embeddedness of local inter-firmnetworks: a leverage for business creation‖, Enterpreneurship and Regional Development, 14(2): 297-315.Kohli, A. K., & Jaworski, B. (1990). ―Market orientation: The construct, research propositions, and managerialimplications‖, Journal of Marketing, 54 (April), 1–18.Kohli A.K. (2009), ―From the Editor‖, Journal of Marketing, 73(1): 1-2.Kumar S. and Liu D. (2005), ―Impact of globalization on entrepreneurial enterprises in the world markets‖,International Journal of Management and Enterprise Development, 2(1): 46-64.Larson A. (1992), ―Network dyads in entrepreneurial settings: A study of the governance of exchange relationships‖,Administrative Science Quarterly, 37(1): 76-104.Lee C., Lee K. and Pennings J.M. (2001), ―Internal capabilities, external networks and performance: a study ontechnology-based ventures‖, Strategic Management Journal, 22(6-7): 615-640.Luo Y. (2000), ―Dynamic capabilities in international expansion‖, Journal of World Business, 35(4): 355-378.Luo Y. (2003), ―Market-seeking MNEs in an emerging market: How parent-subsidiary links shape overseas success‖Journal of International Business Studies, 34(3): 290-309.
Madhok A. (2006), ―Revisiting multinational firms‘ tolerance for joint ventures: a trust-based approach‖, Journal ofInternational Business Studies, 37(1): 30-43.McDougall P.P. and Oviatt B.M. (2000), ―International entrepreneurship: The inspection of two research paths‖Academy of Management Journal, 43(5): 902-906.Miles M.P. and Darroch J. (2006), ―Large firms, entrepreneurial marketing processes and the cycle of competitiveadvantage‖, European Journal of Marketing, 40(5-6): 485-501.Nambisan S. (2002), ―Designing virtual customer environment for new product development: Towards a theory‖,Academy of Management Review, 27(3): 392-413.Narayandas D. and Rangan V.K. (2004), ―Building and sustaining buyer-seller relationships in mature industrialmarkets‖, Journal of Marketing 68(3): 63-77.Olson E.M., Slater S.E. and Hult G.T.M. (2005), ―The performance implications of fit among business strategy,marketing organization structure, and strategic behaviour‖, Journal of Marketing, 69(3): 49-65.Park N.K., Mezias J.M. and Song J. (2004), ―A resource-based view of strategic alliances and firm value in theelectronic marketplace‖, Journal of Management, 30(1): 7-27.Peng, M. W., & Heath, P. (1996). The growth of the firm in planned economies in transition: Institutions,organizations, and strategic choice. Academy of Management Review, 21(2), 492–528.Peng, M. W., & Luo, Y. (2000). ―Managerial ties and firm performance in a transition economy: The nature of amicro-macro link‖, Academy of Management Journal, 43(3), 486–501.Ram S. and Sheth J.N. (1989), ―Consumer resistance to innovations: The marketing problem and its solutions‖,Journal of Consumer Marketing, 6(2): 5-14.Shrader R.C. (2001), ―Collaboration and performance in foreign markets: The case of young high-technologymanufacturing firms‖, Academy of Management Journal, 44(1): 45-60.Srivastava R.K., Shervani T.A. and Fahey L. (1998), ―Market-based assets and shareholder value: A framework foranalysis‖, Journal of Marketing, 62(1): 2-18.Srivastava R.K., Fahey L. and Christensen H.K. (2001), ―The resource-based view and marketing: The role ofmarket-based assets in gaining competitive advantage‖, Journal of Management, 27(6): 777-802.Stuart T.E. (2000), ―Interorganizational alliances and the performance of firms: a study of growth and innovationrates in a high-technology industry‖, Strategic Management Journal, 21(8): 791-811.Ulaga W. and Chacour S. (2001), ―Measuring customer-perceived value in business markets: A prerequisite formarketing strategy development and implementation‖ Industrial Marketing Management, 30(6): 525-540.Weitz B.A. and Jap S.D. (1995), ―Relationship marketing and distribution channels‖, Journal of the Academy ofMarketing Science, 23(4): 305-320.Wernerfelt, B. (1984), "A resource-based view of the firm". Strategic Management Journal, 5(2), 171-180.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
Page 127 and 128: Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130: Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132: Can we manage the influence of role
Page 133 and 134: Affective commitment (AC) refers to
Page 135 and 136: transactional theory,we draw upon t
Page 137 and 138: RESULTSConsistent with prior resear
Page 139 and 140: empowerment are perceived to be hig
Page 141 and 142: Agarwal, Sanjeev and Sridhar N. Ram
Page 143 and 144: Meyer, John P. and Natalie J. Allen
Page 145 and 146: TABLE 1CORRELATIONS FOR THE CONSTRU
Page 147 and 148: &Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
Page 153 and 154: These studies demonstrate that impl
Page 155 and 156: 3. Conceptual frameworkThis section
Page 157 and 158: This approach is fully supported by
Page 159: The table below presents the verbat
Page 163: given by respondents are given in t
Page 166 and 167: With regards toinstitutional factor
Page 168 and 169: REFERENCESAhearne, M., Rapp, A., Ma
Page 170 and 171: (5), pp.485-508Gupta, S., Lehmann,
Page 172 and 173: RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175: In order to understand individual c
Page 176 and 177: Research DesignResource based view
Page 180 and 181: Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183: INTRODUCTIONPeople in various parts
Page 184 and 185: More importantly, environmental con
Page 186 and 187: However, a number of studies have i
Page 188 and 189: pro-environmental behaviour.ANTECED
Page 190 and 191: Role of family is particularly rele
Page 192 and 193: was further revealed that though co
Page 194 and 195: This paper provides comprehensive f
Page 196 and 197: Lepisto, L. R. (1974). An Empirical
Page 198 and 199: Zimmer, M., Stafford, T. F., and St
Page 200 and 201: HypothesesCSP and Brand Equity: Ins
Page 202 and 203: Rural Penetration of Life Insurance
Page 204 and 205: life) held by an Indian consumer is
Page 206 and 207: the state of Andhra Pradesh, micro
Page 208 and 209: The data wascollected from the agen
Page 210 and 211: The percentage of ULIP business to
Page 212 and 213: public sector LIC has many satellit
Page 214 and 215: Significance of t-test is less than
Page 216 and 217: Significance of t-test is less than
Page 218 and 219: Physical presence of at least satel
Page 220 and 221: Examining the association between G
Page 222 and 223: Cross-tab analysis of economic gree
Page 224 and 225: Holbrook, M. B. (1986). Emotion in
Page 226 and 227: Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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