Index of Paper Presentations for the Parallel Sessions - Academy of ...

pro-environmental behaviour.ANTECEDENTSAs a matter of general belief women are expected to be more environmentally conscious consumer than men, as theydisplayed a greater willingness to seek eco-friendly products along with a great faith in the effectiveness ofenvironmental actions (Jain and Kaur 2006; Roberts, 1996; Roper, 1990; Roper, 1992; Stern et al., 1993; Van andDunlap, 1981; Laroche, et al.,2001; Smith, 2001). However, Brody et al.(2004) findings in this regard illustratedthat gender, as opposed to other demographic variables, is a bad predictor of environmental concern. Also,Diamantopoulus et al., (2003), Samdahland Robert (1989) did not find any significant gender based differences inthe context of environmental awareness and knowledge. Consumer age was found to be not much significant inexplaining environmental awareness and knowledge. Diamantopoulos et al.,(2003) point to a negative correlationbetween age and scores on environmental knowledge. The correlation between age and environmental attitude scalewas found to be significant. Interestingly, the research conducted in the context of behavioral domain, reflects thatolder people tend to undertake higher levels of recycling activities, but there is only a partial evidence of the varyinglevels of environmentally responsible behavior as reflected by young and old individuals.Specifically, people with higher income were found to be equipped with greater knowledge of the environmentalregulations, but several studies did not find any direct effect of income on environmental behavior (Anderson et al.,