Index of Paper Presentations for the Parallel Sessions - Academy of ...

Holbrook, M. B. (1986). Emotion in the consumption experience: Toward a new model of the human consumer. Therole of affect in consumer behavior: Emerging theories and applications, 17–52.Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the consumption experience.Service quality: New directions in theory and practice, 21.Holbrook, M. B. (2006). Consumption experience, customer value, and subjective personal introspection: Anillustrative photographic essay. Journal of Business Research, 59(6), 714–725.Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel industry. ManagingService Quality, 17(1), 92–109.Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement andapplication in the catalog and Internet shopping environment☆. Journal of retailing, 77(1), 39–56.Ottman, J. A. (2008). The five simple rules of green marketing. Design management review, 19(4), 65–69.Pine, B. J., & Gilmore, J. H. (1999). The experience economy: work is theatre & every business a stage. HarvardBusiness Press.Rios, F. J. M., Martínez, T. L., Moreno, F. F., & Soriano, P. C. (2006). Improving attitudes toward brands withenvironmental associations: an experimental approach. Journal of Consumer Marketing, 23(1), 26–33.Swallow, L., & Furniss, J. (n.d.). GREEN BUSINESS.Westbrook, R. A., & Oliver, R. L. (1991). The dimensionality of consumption emotion patterns and consumersatisfaction. Journal of consumer research, 84–91.A Comparison of Reflective/Formative Second Factor Models with the SchmidLeiman Factor StructureGeetha M., Piyush sharma and Bharadhwaj SivakumaranINTRODUCTIONA common issue in structural equation modeling is the use of second order factor models(e.g. Agarwal et al. 2009). A second order factor is one that has no indicator variables. In a second order factormodel, typically, there is correlation amongst some first-order factors and this correlation is attributed to the fact thatthese are driven by something above, a ―super factor‖ or what is usually termed a second order factor (Kline 2005)that is theoretically superior (Rindskopf and Rose 1988). Within the genre of second order factor models, one has a