Index of Paper Presentations for the Parallel Sessions - Academy of ...

Cova, B., & Pace, S. (2006). Brand community of convenience products: new forms of customer empowerment–thecase ―my Nutella The Community.‖ European Journal of Marketing, 40(9/10), 1087–1105.Dainton, M., & Aylor, B. (2002). Patterns of Communication Channel Use in the Maintenance of Long-DistanceRelationships. Communication Research Reports, 19(2), 118-129.Dholakia, Utpal M., Bagozzi, Richard P., & Pearo, L. K. (2004). A social influence model of consumer participationin network- and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263.Elliott, S. (2010, October 14). Marketers Trade Tales About Getting to Know Facebook and Twitter. RetrievedDecember 24, 2010, from The New York Times: http://www.nytimes.com/2010/10/15/business/media/15adco.htmlFournier, S., McAlexander, J., Schouten, J., Sensiper, S., & Corporation, H. B. S. P. (2000). Building brandcommunity on the Harley-Davidson posse ride. Harvard Business School Pub.Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal ofconsumer research, 343–373.Giesler, M. (2003). Social Systems in Marketing. European Advances in Consumer Research, 6, 249–256.Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumeropinionplatforms: What motivates consumers to articulate themselves on the Internet? Journal of InteractiveMarketing, 18(1), 38-52.Holt, D. B. (1995). How Consumers Consume: A Typology of Consumption Practices. Journal of ConsumerResearch, 22(1), 1–16.Kleine, S. S., & Baker, S. M. (2004). An integrative review of material possession attachment. Academy ofMarketing Science Review, 1(1), 1–39.Mackay, F. (2010, March 30). Business Schools Respond to Demand for Use of Social Media. The New York Times.Retrieved from http://www.nytimes.com/2010/03/31/education/31ihtriedmba.html?_r=1&scp=4&sq=social%20media%20marketing&st=cseMatzler, K., Pichler, E., Füller, J., & Mooradian, T. A. (2011). Personality, person–brand fit, and brand community:An investigation of individuals, brands, and brand communities. Journal of Marketing Management. Retrieved fromhttp://www.informaworld.com/10.1080/0267257X.2010.543634McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of marketing,66(1), 38–54.McKenna, K. Y. A., & Bargh, J. A. (1999). Causes and consequences of social interaction on the Internet: Aconceptual framework. Media Psychology, 1(3), 249–269.McWilliam, G. (2000). Building Stronger Brands through Online Communities. Sloan Management Review, 41(3),43-54.Mishra, A. (2011, April). Engage! Indian Management, 50(4), 16-22.