Index of Paper Presentations for the Parallel Sessions - Academy of ...

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BIBLIOGRAPHYAndersson, R. Mobile Advertising and Marketing. Retrieved April 17, 2012 from BergInsight website: http://www.berginsight.com/ReportPDF/ProductSheet/bi‐mam5‐ps.pdfCherrayil, N. K. (April 4, 2012). TRA‟s new data do not reflect major change. RetrievedApril 14, 2012 from Gulfnews website: http://gulfnews.com/business/telecoms/tra‐s‐newdatado‐not‐reflect‐major‐change‐1.1003854Eisenberg, I. (2011). Lead- User Research for Breakthrough Innovation. ResearchTechnology Management, 54(1), 50-58.Ewan (April, 30, 2007). Pepsi launches America‟s biggest Bluetooth campaign.Retrieved April 13, 2012 from Mobile Industry Review website:http://www.mobileindustryreview.com/2007/04/pepsi_launches_americas_biggest_bluet
ooth_campaign.htmlMcGovern, G.J., Court, D., Quelch, J. A. & Crawford, B. (2004). Bringing Customersinto the Boardroom. Harvard Business School Publishing.Melewar, T. C. & Lim, L. (2010). Branding and marketing of technological andindustrial products. European Journal of Marketing, 44 (5).Netzer, O. & Srinivasan, V. (2011). Adaptive Self- Explication of MultiattributePreferences. Journal of Marketing Research, 48(1), 140-156.Reed, N. U. (2011). DR Gets Smart about MOBILE. Response, January Issue, 19(4), 30-34.Romanov, A. (January 17, 2011). 8 reasons why proximity marketing will matter forretailers in 2011. Retrieved April 14, 2012 from Retail customer experience website:http://www.retailcustomerexperience.com/article/178830/8‐reasons‐why‐proximitymarketingwill‐matter‐for‐retailers‐in‐2011Sambridge, A. (April 6, 2012). Fitch Upbeat on Dubai hospitality, retail sectors.Retrieved April 14, 2012 from Arabian Business website:http://www.arabianbusiness.com/fitch‐upbeat‐on‐dubai‐hospitality‐retail‐sectors‐452912.htmlShapiro, A. (April, 2012). Are you making the most of your company‘s ‘softwarelayer‘?. McKinsey Quarterly.Scholz, S. W., Meissner, M. &Decker, R. (2010). Measuring Consumer Preferences forComplex Products: A Compositional Approach Based on Paired Comparisons. Journalof Marketing Research, 47(4), 685-698.Simkin, L. (2008). Achieving Market Segmentation from B2B Sectorisation. Journal ofBusiness & Industrial Marketing. 23 (7).Weinstein, A. (2011). Segmenting technology markets: applying the nested approach.Marketing Intelligence & Planning, 29(7), 672- 686.White, L. (April 25, 2008)). How new digital technology is making its mark out-ofhome.Band, 18.Proximity Marketing. Retrieved Oct 17, 2011, from Wikipedia website:http://en.wikipedia.org/wiki/Proximity_marketingGCC Retail Development Sector Overview. Retrieved Sep 8, 2011, from VenturesMiddle East website:http://www.indexexhibition.com/files/gcc_retail_development_sector_overview.pdfAnonymous (2011). From Stretched to Strengthened. IBM.BBC Radio1 Case Study Overview. Retrieved April 13, 2012 from Bloozy website:
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
Page 8 and 9: Referring to Table II, data also re
Page 10 and 11: Table I.Descriptive statisticsMean
Page 12 and 13: Developing a Conceptual Framework f
Page 14 and 15: 1. IntroductionLuxury has its origi
Page 16 and 17: Figure 1: Dimensions that different
Page 18 and 19: (India and China to spur luxury gro
Page 20 and 21: (―Premium Brands Luxuriate in Chi
Page 22 and 23: use of these forms of money for lux
Page 24 and 25: the latest additions to the brands
Page 26 and 27: Western individualism (Ramamoorthy,
Page 28 and 29: watches to satisfy themselves and t
Page 30 and 31: It may be stated that the different
Page 32 and 33: ―JWT releases first ever study on
Page 34 and 35: Wiedmann, K. P., Hennings, N. and S
Page 36 and 37: (Source: TRAI)India is the second l
Page 38 and 39: suggested that benchmarking of the
Page 40 and 41: Kapoor 1 reported that business sub
Page 42 and 43: The parameters for which the respon
Page 44 and 45: Four factors were extracted, togeth
Page 46 and 47: DiscussionThe key insights from the
Page 48 and 49: eturn on marketing investment. Reta
Page 50 and 51: What is Proximity marketing?Proximi
Page 52 and 53: Conjoint AnalysisFor identifying di
Page 54 and 55: Government service/ retail organiza
Page 56 and 57: Local franchisees too prefer the re
Page 58: Adoption of alternate Technologies-
Page 65 and 66: Smirnova Maria, 0079217505094, smir
Page 67 and 68: strategy, the less might be importa
Page 69 and 70: CustomerorientationH1aPlatforminnov
Page 71 and 72: Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74: judged. On the other hand, Brand (1
Page 75 and 76: hairstyles are ‗Afro-centric‘ o
Page 77 and 78: METHODSubjectsConvenience sampling
Page 80 and 81: Use of hair extensions a symptom of
Page 82 and 83: When asked to state their reasons f
Page 84 and 85: The third most predominant reason f
Page 86 and 87: Khumalo, N.P., Jessop, S., Gumedze,
Page 88 and 89: that influence the diffusion of gra
Page 90: future studies. Perry (1998) has br
Page 93 and 94: acquired during times of a bad catc
Page 95 and 96: innovation. The adopter might be in
Page 97 and 98: availability to the adopter, (2) la
Page 99 and 100: affective responses through nonverb
Page 101 and 102: Researchers acknowledge that advert
Page 103 and 104: markets as a form of sexual appeal
Page 105 and 106: constant, sexual illustrations had
Page 107 and 108: Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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