Index of Paper Presentations for the Parallel Sessions - Academy of ...

some of the leading academic research organizations such as ESSOMAR, the ARF, the AMA and the AIM groupwill take up this approach, encourage their members to add to, enhance and revise the model proposed. Emergingmarkets, with some 80% of the world‘s population, are simply too important to be ignored or forced into a nonrelevantmarcom model.References:Barry, T. E. (1987). The development of the hierarchy of effects: An historical perspective. Current Issuesand Research in Advertising, 10, 251–295Batra, Rajeev (1996) ―Marketing Issues and Challenges in Transitional Economies‖ Working paper number12, The William Davidson Institute at the University of Michigan Business SchoolBorden, N.H. (1964) ―The Concept of the Marketing Mix‖, Journal of Advertising Research, Vol. 4, June1964, pp. 2-7.Bowersox, D.J., Closs, D.J., Cooper, M.B., (2002). Supply Chain Logistics Management. McGraw-HillIrwin, Boston, MA.Chapman, Ross L., Soosay, Claudine and Kandampally, Jay (2002), Innovation in logistic services and thenew business model : a conceptual framework, Managing service quality, vol. 12, no. 6, pp. 358-371.Dawar, Niraj and Amitaca Chattopadhyay (2002) ―rethinking Marketing programs for Emerging Markets,Working paper number 320Deighton, John (1997) ―Commentary on ‗Exploring the Implications of the Internet for ConsumerMarketing‘‖ Journal of the Academy of Marketing Sciences, Vol. 25, No. 4, 347-351Duncan, T. and Caywood, C. (1996) The concept, process, and evolution of integrated marketingcommunication. In E. Thorson and J. Moore (eds) Integrated Communication: Synergy of Persuasive Voices.Mahwah, NJ: Lawrence Erlbaum Associates, pp. 13–34.