Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Index of Paper Presentations for the Parallel SessionsAuthorsTitle IndexConsumer BehaviourAjay Singh and *Sameer DeshpandeRole of Perceived Superiority of FemaleCondoms*Varsha Jain and Prof.Ashok RanchhodDeveloping a conceptual Framework forunderstanding Luxury Brand Consumption inIndia and China*Mihir Dash and Divas GuptaA Study of Mobile Number Portability amongStudents in India*Balakrishna Grandhi, Jyothsna Appaiah Singhand Rony JacobProximity marketing: Opportunities andChallenges in an Ememrging MarketInnovation and Performance*Maria Smirnova, Vera Rebiazina and OlgaTretyakThe role of product innovation in the contextof Russian economy*Mlenga Jere and Karren MushureExploring the factors that influence the use ofhair extensions amongst black women insouth African*Subin SudhirAn exploratory Study on the MarketingChallenges in the Diffusion of GrassrootInnovations: A Case study from India*Mlenga Jere and Steven Michael BurgessMessage Source Portrayals in EmergingMarket Advertisements: Analyzing Physicaland Cultural CharacteristicsIndustrial Marketing*Prem Dewani and *Piyush SinhaRole of Gratitude and Obligation in BusinessRelationship
Anna-Lena Ackfeldt and *Neeru MalhotraCan we manage the influence of role stressorson organizational commitment of front-lineemployees?*Nathalie Chinje and *Geoffrey BickLessons from Implementing CRM in anEmerging market: A case study of a mobiletelephony company in South Africa*Suraksha GuptaInternational Brands, Business Relationshipsand Marketing Innovation in EmergingEconomiesMarketing for Sustainability*Kavita Sharma and Monika Bansal*Saurabh Mishra and Sachin Modi*Karanam Nagaraja Rao and P SathyapriyaEnvironmental consciousness, its antecedentsand behavioural outcomesCorporate Social Performance, Brand Equity,and Shareholder ValueRural Penetration of Life Insurance Productsin India*Ansh Gupta and *S.B DashExamining the association between GreenExperience and Green Brand Equity: - Astudy in Indian green hotel industryMethodologies and MeasurementsGeetha M., *Piyush Sharma and BharadhwajSivakumaranA Comparison of Reflective/FormativeSecond Factor Models with the SchmidLeiman Factor StructureShilpa Bagdare and *Rajnish JainMeasuring Retail Customer Experience*Ankit Kesharwani, Daniel Sherrell, MakamBalaji and Nitin GuptaDo (How) Digital Natives Adopts A NewTechnology Differently than DigitalImmigrant? A Longitudinal Comparison ofFour Competing Theoretical Models
Page 1: Proceedings2012 ACADEMY OFINDIAN MA
Page 6 and 7: A few studies have explored audienc
Page 8 and 9: Referring to Table II, data also re
Page 10 and 11: Table I.Descriptive statisticsMean
Page 12 and 13: Developing a Conceptual Framework f
Page 14 and 15: 1. IntroductionLuxury has its origi
Page 16 and 17: Figure 1: Dimensions that different
Page 18 and 19: (India and China to spur luxury gro
Page 20 and 21: (―Premium Brands Luxuriate in Chi
Page 22 and 23: use of these forms of money for lux
Page 24 and 25: the latest additions to the brands
Page 26 and 27: Western individualism (Ramamoorthy,
Page 28 and 29: watches to satisfy themselves and t
Page 30 and 31: It may be stated that the different
Page 32 and 33: ―JWT releases first ever study on
Page 34 and 35: Wiedmann, K. P., Hennings, N. and S
Page 36 and 37: (Source: TRAI)India is the second l
Page 38 and 39: suggested that benchmarking of the
Page 40 and 41: Kapoor 1 reported that business sub
Page 42 and 43: The parameters for which the respon
Page 44 and 45: Four factors were extracted, togeth
Page 46 and 47: DiscussionThe key insights from the
Page 48 and 49: eturn on marketing investment. Reta
Page 50 and 51: What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
Page 88 and 89:
that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
Page 202 and 203:
Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
Page 292 and 293:
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Page 302 and 303:
Page 304 and 305:
Page 306 and 307:
Page 308 and 309:
Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Page 320 and 321:
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
Page 328 and 329:
Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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Page 336 and 337:
Page 338 and 339:
There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
Page 350 and 351:
the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
Page 356 and 357:
manifested in many forms. Following
Page 358 and 359:
Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
Page 362 and 363:
2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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