Index of Paper Presentations for the Parallel Sessions - Academy of ...

Model 3 - Schmid-Leiman Factor (SLS) StructureWhen there is a second order factor structure and the concerned constructs have multiitem measures, the Schmid-Leiman factor structure can be used instead of the second factor structures. The indicator variables are considered tobe driven by both the first order factors and the erstwhile second order factor, as shown in Figure 4.METHODOLOGYWe used a single stage mall intercept (in 44 leading outlets in Chennai, India) method to collect data (Sample size =733, response rate = 46%). We used established scales for all constructs, which showed good reliabilities (Table 1).Only clearly unplanned purchases that could not be classified as reminder items were recorded as impulse purchases(Beatty and Ferrell 1998). The number of such impulse purchases was counted for each shopper.