Index of Paper Presentations for the Parallel Sessions - Academy of ...

The data wascollected from the agents to understand perception about the trust level of existing customers, the insurance productsrural orientation, and insurance companies interest in rural areas. For this purpose, 200 agents were approached intotal, of which 100 from Bangalore rural and 100 Kolar rural. The difference in the perception of the agents in thesetwo regions with the insurance companies interest to go rural and the suitability of the policy for rural consumerswas studied with independent t-test. The significance of the consumers opinion about the insurance companies to berural centric was studied with chi-square test.Validity and ReliabilityTo ensure the validity of the instrument, the questionnaire was initially administered to 30 policy holders each forBangalore and Kolar respondents as a pilot study. On receiving the responses, suitable changes were effected to themain questionnaire. The reliability of the instrument is tested using Cronbach's Alpha test to determine the internalconsistency and to ensure that the same set of items would elicit the same responses if the same questions are recast