Index of Paper Presentations for the Parallel Sessions - Academy of ...

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some of the leading academic research organizations such as ESSOMAR, the ARF, the AMA and the AIM groupwill take up this approach, encourage their members to add to, enhance and revise the model proposed. Emergingmarkets, with some 80% of the world‘s population, are simply too important to be ignored or forced into a nonrelevantmarcom model.References:Barry, T. E. (1987). The development of the hierarchy of effects: An historical perspective. Current Issuesand Research in Advertising, 10, 251–295Batra, Rajeev (1996) ―Marketing Issues and Challenges in Transitional Economies‖ Working paper number12, The William Davidson Institute at the University of Michigan Business SchoolBorden, N.H. (1964) ―The Concept of the Marketing Mix‖, Journal of Advertising Research, Vol. 4, June1964, pp. 2-7.Bowersox, D.J., Closs, D.J., Cooper, M.B., (2002). Supply Chain Logistics Management. McGraw-HillIrwin, Boston, MA.Chapman, Ross L., Soosay, Claudine and Kandampally, Jay (2002), Innovation in logistic services and thenew business model : a conceptual framework, Managing service quality, vol. 12, no. 6, pp. 358-371.Dawar, Niraj and Amitaca Chattopadhyay (2002) ―rethinking Marketing programs for Emerging Markets,Working paper number 320Deighton, John (1997) ―Commentary on ‗Exploring the Implications of the Internet for ConsumerMarketing‘‖ Journal of the Academy of Marketing Sciences, Vol. 25, No. 4, 347-351Duncan, T. and Caywood, C. (1996) The concept, process, and evolution of integrated marketingcommunication. In E. Thorson and J. Moore (eds) Integrated Communication: Synergy of Persuasive Voices.Mahwah, NJ: Lawrence Erlbaum Associates, pp. 13–34.
Gronroos, C. (2004), ―The relationship marketing process: communication, interaction, dialogue, value‖,The Journal of Business & Industrial Marketing, Vol. 19 No. 2, p. 99.Flambard-Ruaud, Sabine (2005) ―Relationship Marketing in Emerging Economies: Some Lessons for theFuture‖ Vikalpa, Vol. 30, No. 3, pp. 53Hoskisson, R. E. Eden, L., Lau, C. M. & Wright, M. (2000). Strategizing in emerging Economies, Academyof Management Journal, 43: 249-267.Hutton J, (1996) ―Integrated Marketing Communications and the Evolution of MarketingThought,‖ Paper presented at the American Academy of Advertising Annual Conference, March 1996, andforthcoming in the ]ournal of Business Research.Internetworldstats.com (2012) http://www.internetworldstats.com/facebook.htmKrause, S. and T. Magedanz (1996) ―Mobile service agents enabling ‗intelligence on demand‘ intelecommunications‖ Global telecommunications conference, GLOBECOM‘96, ‗Communications: The Key toGlobal Prosperity‘ Vol. 1, 78-84Lavidge, R. C. and G. A. Steiner (1961), "A Model for Predictive Measurements of AdvertisingEffectiveness," Journal of Marketing, 25 (Oct.), p. 59-62Mathews, J. (2009), ―China, India, Brazil: Tiger technologies and the building of national systems ofeconomic learning‖, Asian Business and Management, 8 (1), 5-32McCarthy, E.J. (1964) Basic marketing, a Managerial Approach, Homewood, Ill. Richard D. Irwin, Inc.Meyer, K. E., Estrin, S., Bhaumik, S., & Peng, M. W. (2009) Institutions, resources, and entry strategies inemerging economies. Strategic Management Journal, 30(1), 61–80.Narsing, Anthony, Arav Ouandlous and Harry G. McAlum (2008) ―U.S. Competitiveness and GlobalMarkets‖ Journal of Business and Economic Research, Vol. 6, No. 11 pp. 33Nel, D., Raymond van Niekerk, Jean-Paul Berthon, and Tony Davies (1999) ―Going with the flow: Websites and customer involvement‖ Internet Research Vol. 9, Iss. 2, 109-116Patel Thompson, Avni and Joseph Thompson (2012) ―Making Bad Analytics Good in China‖ HarvardBusiness Review, Tuesday February 7, 2012Peng, M.W., Denis YL Wang, and Yi Jiang (2008) ―An Institution-based View of International BusinessStrategy: A Focus on emerging Economies‖ Journal of International Business Studies, ppgs. 1-17Porter, M.E. (1980) Competitive Strategy: Techniques for Analyzing Industries andCompanies (New York, NY: The Free Press,Scott, D. (2007) ―the New Rules of Marketing and PR‖ Wiley PublishingSchultz, D.E. and martin Block (2003) ―Moving Marketing Communication Measurement Inside‖ SpecialWorld Marketing Association Edition, Singapore Nanyang Business review, Vol. 2, No. 1, pp. 50
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Page 218 and 219: Physical presence of at least satel
Page 220 and 221: Examining the association between G
Page 222 and 223: Cross-tab analysis of economic gree
Page 224 and 225: Holbrook, M. B. (1986). Emotion in
Page 226 and 227: Model 2 - Formative Second Order Fa
Page 228 and 229: We used a 2-step structural equatio
Page 230 and 231: Measurement Model Misspecification
Page 232 and 233: DR. RAJNISH JAINAssociate Professor
Page 234 and 235: Modern retailing is aimed at facili
Page 236 and 237: and further reported that mood, inv
Page 238 and 239: strong feelings of pleasures from s
Page 240: Scale Development: Scientific proce
Page 243 and 244: Confirmatory Factor Analysis: Explo
Page 246 and 247: DISCUSSION
Page 248 and 249: Retail customer experience is a ref
Page 250 and 251: Diep, V. and Sweeny, V. (2008), ―
Page 252 and 253: Sandstorm, S., Edvardsson, B., Kris
Page 254 and 255: 2. LITERATURE REVIEW2.1. Competing
Page 256 and 257: customer satisfaction (Bolton 1998,
Page 258 and 259: To account for common method varian
Page 260 and 261: elevant in emerging markets, it als
Page 262 and 263: other distribution systems, who (c)
Page 264 and 265: Deighton 2009) from the marketer to
Page 268 and 269: Schultz, D., and Charles Patti (200
Page 270 and 271: Coping With Service Failure: The mo
Page 272 and 273: stress. Secondary appraisal relates
Page 274 and 275: Prior studies have extensively stud
Page 276 and 277: the disparaging effects of service
Page 278 and 279: students were recruited from variou
Page 280 and 281: Main effects of brand reputationRes
Page 282 and 283: The main objective of this study wa
Page 284 and 285: customers reason out the potential
Page 286 and 287: There are several limitations to th
Page 288 and 289: Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291: QuickTime and adecompressorare need
Page 294 and 295: Brand Communities on Social Network
Page 296 and 297: The social networking site revoluti
Page 298 and 299: strategy due to its impact brand tr
Page 308 and 309: Cova, B., & Pace, S. (2006). Brand
Page 310 and 311: Spectator-Based Brand Equity and In
Page 312 and 313: (www.gallup.com) in mid 2009, it wa
Page 314 and 315: Team-branding, thus, becomes an imp
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students. These items were measured
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QuickTime and adecompressorare need
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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