Index of Paper Presentations for the Parallel Sessions - Academy of ...

Is the use of the second order factor model appropriate? If there are inter correlations amongst the first orderfactors, or there is a common conceptual basis for the existence of the first order factors, the answer would be yes.If yes, would a reflective second order model work better or would a formative second order model work better?If the flow of the directionality is logically from the second order factor to the first order ones, the former would bemore appropriate. If the directionality is from the first order factors to the second order factor, the formative secondorder model would be the right one to go with.If the use of formative second order causes problems with the conceptualization of constructs, operationalizationof their measures or causality among various constructs, then using the SLS factor structure may be recommended.Our research would thus be a useful pointer to others in Marketing and allied areas that use second order factormodels. We empirically demonstrate when researchers should reflective or formative or SLS factor structures. Froma substantive view, we add to the literature on second order factors. While Jarvis et al. (2003) suggest usingformative second order factor structures, we take it up and empirically demonstrate the same. We also demonstratethe use of the SLS factor structure in Marketing for the first time.Finally, we compare and contrast the use of variousalternatives (reflective vs. formative vs. SLS factor structures) all in one piece of work.REFERENCESAgarwal, James, Naresh Malhotra and Ruth Bolton (2009), ―Consumer Perceptions ofService Quality: A Cross National Analysis‖, Advances in Consumer Research, Pg. 19.Anderson, James C. and David W. Gerbing (1988), "Structural equation modeling in practice: A review andrecommended two step approach," Psychological Bulletin, 103(May), 411–23.Areni, Charles S. and David Kim (1994), "The influence of in-store lighting on consumers‘ examination ofmerchandise in a wine store," International Journal of Research in Marketing, 11 (2), 117-25.Baker, Julie, A. Parasuraman, Dhruv Grewal, and Glenn B. Voss (2002), "The Influenceof Multiple Store Environment Cues on Perceived Merchandise Value and PatronageIntentions," Journal of Marketing, 66 (2), 120-41.Beatty, Sharon E. and Elizabeth M. Ferrell (1998), "Impulse Buying: Modeling itsPrecursors," Journal of Retailing, 74 (2), 169-91.Bennett, R. and R. Ali-choudhury (2009), "Second-gift behaviour of first-time donors tocharity: An empirical study," International Journal of Nonprofit and Voluntary SectorMarketing, 14 (3), 161-80.Dickson, John P. and Gerald Albaum (1977), "A method for developing tailor-madesemantic differentials for specific marketing content areas," Journal of MarketingResearch, 14 (1), 87-91.Edwards, Jeffrey R. (2011), "The Fallacy of Formative Measurement," OrganizationalResearch Methods, 14 (2), 370-88.Howell, Roy D., Einar Breivik, and James B. Wilcox (2007), "Reconsidering FormativeMeasurement," Psychological Methods, 12 (2), 205-18.Jarvis, Cheryl Burke, Scott B. Mackenzie, Philip M. Podsakoff, David Glen Mick, andWilliam O. Bearden (2003), "A Critical Review of Construct Indicators and