Index of Paper Presentations for the Parallel Sessions - Academy of ...

was further revealed that though consumers are likely to express some interest in dealing with pro-environmentalmarketers with some desire to pay extra for green products, they did not seem to encourage others to buyenvironmentally friendly products, nor did they have a willingness to spend considerable time and efforts to buygreen products, or even choose products with reusable packaging (Alsmadi 2008).PROPOSED MODEL OF ENVIRONMENTAL CONSCIOUSNESSEnvironmental consciousness -a mental state variable is found distinct from its antecedents and associated behaviors.It is a multi-dimensional construct varying from low general level to high product specific level(fig.2).Demographics, Psychographics, media and political views are the various antecedent conditions affectingenvironmental consciousness of consumers. Therefore, differences in environmental consciousness can be tracedback to either one or more of these conditions related to the consumer as well as the products in question. In view ofthe extant review of researches it appears that behavioural outcomes of environmental consciousness may occur atmore general and/or specific level. In the context of select products, the underlying belief is that consumers may notexhibit environmentally conscious behavior even if they hold the value i.e., environmental consciousness.Consumer‘s environmental consciousness as per past researches does not provide much evidence in the support of itsdirect linkage with behavioral outcomes. Thus, it becomes imperative to take into account the variables which mayintervene environmental consciousness and environmental consciousness led behaviors.