Index of Paper Presentations for the Parallel Sessions - Academy of ...

This paper provides comprehensive framework for understanding environmental consciousness. Subsumed as amulti-dimensional construct the understanding about its typology can provide strategic insights for green marketinginitiatives. Also, green marketers can actually determine the manner in which consumers in emerging economies aredifferent from their counter parts living in more developed parts of the world, so that the whole idea of environmentprotection can be taken into right direction through more appropriate marketing strategies. Thus, working along themodel can provide further boost to green initiatives taken up in the societies at large.Hence, this paper through its extant review of past studies and the proposed model on understanding ofenvironmental consciousness and its relation with other variables leaves the wide scope for researches in future.REFERENCESAnderson, W.T., Henion, K.E., and Cox, E.P. III. (1974). Socially vs. Ecologically Responsible Consumers. AMACombined Conference Proceedings, 36, Spring and Fall,304-11.Antil, J. H. (1978). The Construction and Validation of an Instrument to Measure Socially Responsible ConsumerBehavior: A Study of the Socially Responsible Consumer. Doctoral Dissertation, Department of Marketing, ThePennsylvania State University by Straughan, R.D., and Roberts, J. A. (1999), Journal Of Consumer Marketing,16(6), 558 – 575.Antonides, G., VanRaaij, F.W. (1998). Consumer Behavior: A European perspective. BaffinsLane: Wiley.Axelrod, L., and Lehman, D. (1993). Responding to Environmental Concerns: What Factors Guide IndividualAction? Journal of Environmental Psychology, 13(2), 149-159. http://dx.doi.org/10.1016/S0272-4944(05)80147-1Ay, C., and Ecevit, Z. (2005). Environmentally Consciously Consumers. Akdeniz I. I. B. F. Dergisi, 10, 238 – 263.Balderjahn, I. (1988). Personality Variables and Environmental Attitudes as Predictors of Ecologically ResponsibleConsumption Patterns. Journal of Business Research, 17(1), 51-56.Berger, I., and Corbin, R. (1992). Perceived Consumer Effectiveness and Faith in Others as Moderators ofEnvironmentally Responsible Behaviors. Journal of Public Policy and Marketing, 11(2), 79–100.Bohlen, G., Schlegelmilch, B.B. and Diamantopoulos, A. (1993). Measuring Ecological Concern: A Multi-ConstructPerspective. Journal of Marketing Management, 9(4), 415-430.Brody, S. D. et al. (2004). Does Location Matter? Measuring Environmental Perceptions of Creeks in Two SanAntonio Watersheds. Environment and Behavior, 36(2), 229-250.Bruhn, M. (1978). The Social Awareness of Consumers. Explanation Attempts and Results of an Empirical Study inGermany. Doctoral Thesis. University of Muenster.Chen, F.Y., Hsu, Pi-Yuan, Lin, Ting-Wei. (2011). Air Travelers' Environmental Consciousness: A PreliminaryInvestigation in Taiwan. International Journal of Business and Management, 6(12), 78-86.Crosby, L. A., Gill, J. D. and Taylor, J. R. (1981). Consumer Voter Behavior in the Passage of the MichiganContainer Law. Journal of Marketing, 45, Spring, 19- 32.