Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Cova, B., & Pace, S. (2006). Brand community of convenience products: new forms of customer empowerment–thecase ―my Nutella The Community.‖ European Journal of Marketing, 40(9/10), 1087–1105.Dainton, M., & Aylor, B. (2002). Patterns of Communication Channel Use in the Maintenance of Long-DistanceRelationships. Communication Research Reports, 19(2), 118-129.Dholakia, Utpal M., Bagozzi, Richard P., & Pearo, L. K. (2004). A social influence model of consumer participationin network- and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263.Elliott, S. (2010, October 14). Marketers Trade Tales About Getting to Know Facebook and Twitter. RetrievedDecember 24, 2010, from The New York Times: http://www.nytimes.com/2010/10/15/business/media/15adco.htmlFournier, S., McAlexander, J., Schouten, J., Sensiper, S., & Corporation, H. B. S. P. (2000). Building brandcommunity on the Harley-Davidson posse ride. Harvard Business School Pub.Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal ofconsumer research, 343–373.Giesler, M. (2003). Social Systems in Marketing. European Advances in Consumer Research, 6, 249–256.Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumeropinionplatforms: What motivates consumers to articulate themselves on the Internet? Journal of InteractiveMarketing, 18(1), 38-52.Holt, D. B. (1995). How Consumers Consume: A Typology of Consumption Practices. Journal of ConsumerResearch, 22(1), 1–16.Kleine, S. S., & Baker, S. M. (2004). An integrative review of material possession attachment. Academy ofMarketing Science Review, 1(1), 1–39.Mackay, F. (2010, March 30). Business Schools Respond to Demand for Use of Social Media. The New York Times.Retrieved from http://www.nytimes.com/2010/03/31/education/31ihtriedmba.html?_r=1&scp=4&sq=social%20media%20marketing&st=cseMatzler, K., Pichler, E., Füller, J., & Mooradian, T. A. (2011). Personality, person–brand fit, and brand community:An investigation of individuals, brands, and brand communities. Journal of Marketing Management. Retrieved fromhttp://www.informaworld.com/10.1080/0267257X.2010.543634McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of marketing,66(1), 38–54.McKenna, K. Y. A., & Bargh, J. A. (1999). Causes and consequences of social interaction on the Internet: Aconceptual framework. Media Psychology, 1(3), 249–269.McWilliam, G. (2000). Building Stronger Brands through Online Communities. Sloan Management Review, 41(3),43-54.Mishra, A. (2011, April). Engage! Indian Management, 50(4), 16-22.
Muniz, Jr., A. M., & O‘Guinn, T. C. (2001). Brand Community. Journal of Consumer Research, 27(4), 412-432.Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising,30(1), 13–46.Narasimhan, L. (2011, February). Can India lead the mobile-Internet revolution? - McKinsey Quarterly - Marketing- Digital Marketing. Retrieved April 25, 2011, fromhttps://www.mckinseyquarterly.com/Can_India_lead_the_mobile-Internet_revolution_2746Palen, L., Starbird, K., Vieweg, S., & Hughes, A. (2010, June). Twitter-based Information Distribution during the2009 Red River Valley Flood Threat. Bulletin of the American Society for Information Science and Technology,36(5), pp. 13-17.Pantano, E., Tavernise, A., & Viassone, M. (2010). Consumer perception of computer-mediated communication in asocial network. New Trends in Information Science and Service Science (NISS), 2010 4th International Conferenceon (pp. 609-614). Presented at the New Trends in Information Science and Service Science (NISS), 2010 4thInternational Conference on.Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. TheJournal of Consumer Research, 22(1), 43–61.Sicilia, M., & Palazón, M. (2008). Brand communities on the internet: A case study of Coca-Cola‘s Spanish virtualcommunity. Corporate Communications: An International Journal, 13(3), 255–270.Stross, R. (2008, December 13). Advertisers Face Hurdles on Social Networking Sites . Retrieved December 24,2010, from The New York Times: http://www.nytimes.com/2008/12/14/business/media/14digi.html?_r=1Tidwell, L. C., & Walther, J. B. (2002). Computer-mediated communication effects on disclosure, impressions andinterpersonal evaluations. Human Communication Research, 317-348.U.S. Census Bureau. (2010, Dec 23). US & World Census Bureau. Retrieved December 24, 2010, from US & WorldCensus Bureau: http://www.census.gov/population/www/popclockus.htmlZimmerman, E. (2011, February 12). Is Social Networking Right for Your Business? The New York Times.Retrievedfromhttp://www.nytimes.com/2011/02/13/jobs/13career.html?_r=1&scp=11&sq=social%20media&st=cseZuckerberg, M. (2010, July 21). 500 Million Stories. Retrieved December 24, 2010, from The Facebook Blog:http://blog.facebook.com/blog.php?post=409753352130
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
Page 258 and 259: To account for common method varian
Page 260 and 261: elevant in emerging markets, it als
Page 262 and 263: other distribution systems, who (c)
Page 264 and 265: Deighton 2009) from the marketer to
Page 266 and 267: some of the leading academic resear
Page 268 and 269: Schultz, D., and Charles Patti (200
Page 270 and 271: Coping With Service Failure: The mo
Page 272 and 273: stress. Secondary appraisal relates
Page 274 and 275: Prior studies have extensively stud
Page 276 and 277: the disparaging effects of service
Page 278 and 279: students were recruited from variou
Page 280 and 281: Main effects of brand reputationRes
Page 282 and 283: The main objective of this study wa
Page 284 and 285: customers reason out the potential
Page 286 and 287: There are several limitations to th
Page 288 and 289: Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291: QuickTime and adecompressorare need
Page 294 and 295: Brand Communities on Social Network
Page 296 and 297: The social networking site revoluti
Page 298 and 299: strategy due to its impact brand tr
Page 310 and 311: Spectator-Based Brand Equity and In
Page 312 and 313: (www.gallup.com) in mid 2009, it wa
Page 314 and 315: Team-branding, thus, becomes an imp
Page 316 and 317: students. These items were measured
Page 322 and 323: Gladden, J.M. and Funk, D.C. (2002)
Page 324 and 325: Impact of Sensory Branding on Consu
Page 326 and 327: were selected by the consumers with
Page 328 and 329: Reaction to Advertisements and Bran
Page 330 and 331: „service‟ as ―an act or perfo
Page 332 and 333: proposed attributes that customers
Page 338 and 339: There are some limitations inherent
Page 340 and 341: SERQUAL Scale‖, Journal of Retail
Page 342 and 343: capabilities for stakeholder engage
Page 344 and 345: arrived at a consensus. Independent
Page 346 and 347: different levels of government to p
Page 348 and 349: NGOs and CBOs. In addition, the cor
Page 350 and 351: the information generated at each l
Page 352 and 353: A nation‘s capacity embodies the
Page 354 and 355: ―…there is a lot of good work b
Page 356 and 357: manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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QuickTime and adecompressorare need
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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