Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Processing: Review and Extensions,‖ Journal of Consumer Research, 13 (4), 473-91.McCabe, Allyssa (1988), ―Effect of Different Contexts on Memory for Metaphor,‖ Metaphor andSymbolic Activity, 3 (2), 105-32.McQuarrie, Edward F. and Barbara J. Phillips (2005), ―Indirect Persuasion in Advertising,‖Journal of Advertising, 34 (2), 7-20.Menon, Geeta, Lauren G. Block, and Suresh Ramanathan (2002), ―We‘re at as Much Risk as WeAre Led to Believe: Effects of Message Cues on Judgments of Health Risk,‖ Journal ofConsumer Research, 28 (4), 533-49.Morgan, Susan E. and Tom Reichert (1999), ―The Message is in the Metaphor: Assessing theComprehension of Metaphors in Advertisements,‖ Journal of Advertising, 28 (4), 1-12.Orbell, Sheina and Martin Hagger (2006), ―Temporal Framing and the Decision to Take Part inType 2 Diabetes Screening: Effects of Individual Differences in Consideration of FutureConsequences on Persuasion,‖ Health Psychology, 25 (4), 537-48.Petrova, Petia K. and Robert B. Cialdini (2005), ―Fluency of Consumption Imagery and theBackfire Effects of Imagery Appeals,‖ Journal of Consumer Research, 32 (3), 442-52.Phillips, Barbara J. and Edward F. McQuarrie (2002), "The Development, Change, andTransformation of Rhetorical Style in Magazine Advertisements 1954-1999," Journal ofAdvertising, 31 (4), 1-13.Proctor, Tony, Stela Proctor, and Ioanna Papasolomou (2005), "Visualizing the Metaphor,"Journal of Marketing Communications, 11 (1), 55-72.Ridner, S. Lee, Ellen J. Hahn, Ruth Staten, and Kim Miller (2006), "Attitudes toward SecondhandSmoke Among College Students," Southern Online Journal of Nursing Research, 7 (1), 1-14.Romer, Daniel and Patrick Jamieson (2001), ―Advertising, Smoker Imagery, and the Diffusion ofSmoking Behavior,‖ in Smoking: Risk, Perception, & Policy, Paul Slovic, ed. Thousand Oaks,CA: Sage Publications, 127–55.Sherman, Steven J., Robert B. Cialdini, Donna F. Schwartzman, and Kim D. Reynolds (1985),―Imagining can Heighten or Lower the Perceived Likelihood of Contracting a Disease: TheMediating Effect of Ease of Imagery,‖ Personality and Social Psychology Bulletin, 11 (1), 118-27.Song, Hyunjin and Norbert Schwarz (2009), ―If It's Difficult to Pronounce, It Must Be Risky,‖Psychological Science, 20(2), 135-38.Tendahl, Markus and Raymond W. Gibbs, Jr. (2008), "Complementary Perspectives onMetaphor: Cognitive Linguistics and Relevance Theory," Journal of Pragmatics, 40 (11), 1823-1864.Mogilner, Cassie, Jennifer Aaker and Ginger Pennington (2008), "Time Will Tell: The DistantAppeal of Promotion and Imminent Appeal of Prevention," Journal of Consumer Research, 34(February), 670-681.
Thompson, Debora Viana and Rebecca W. Hamilton (2006), ―The Effects of InformationProcessing Mode on Consumers‘ Responses to Comparative Advertising,‖ Journal of ConsumerResearch, 32 (4), 530-40.Trope, Yaacov and Nira Liberman (2003), ―Temporal Construal,‖ Psychological Review, 110 (3),403-21.Unkelbach, Christian (2007), ―Reversing the Truth Effect: Learning the Interpretation ofProcessing Fluency in Judgments of Truth,‖ Journal of Experimental Psychology: Learning,Memory, and Cognition, 33 (1), 219-30.Zaltman, Gerald and Lindsay Zaltman (2008), Marketing Metaphoria : What Deep MetaphorsReveal About the Minds of Consumers, Cambridge, MA: Harvard Business School Press.Affective Responses To Images in Print Advertising.Full Text Available By: Chowdhury, RafiM. M. I.; Olsen, G. Douglas; Pracejus, John W.. Journal of Advertising, Fall2008, Vol. 37 Issue3, p7-18, 12p, 4 Charts; (AN 34462402)The Effects of Dual Task Processing on Consumers‘ Responses to High and Low Imagery RadioAdvertisements Full Text AvailableBy: Bolls, Paul D.; Muehling, Darrel D.. Journal ofAdvertising, Winter2007, Vol. 36 Issue 4, p35-47, 13p, 3 Charts, 2 Graphs; (AN 27956239)Designing Effective Health Communications: A Meta-Analysis.Full Text AvailableBy: Keller,Punam Anand; Lehmann, Donald R. Journal of Public Policy & Marketing, Fall2008, Vol. 27Issue 2, p117-130, 14p, 7 Charts; DOI: 10.1509/jppm.27.2.117.Pre-Purchase Experiences and Value-based Pricing:An Issue of Tacit KnowledgeLillian L. Cheng, Bainbridge Island, WAaKent B. Monroe, Richmond, VAb
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Page 320 and 321: QuickTime and adecompressorare need
Page 322 and 323: Gladden, J.M. and Funk, D.C. (2002)
Page 324 and 325: Impact of Sensory Branding on Consu
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Page 328 and 329: Reaction to Advertisements and Bran
Page 330 and 331: „service‟ as ―an act or perfo
Page 332 and 333: proposed attributes that customers
Page 338 and 339: There are some limitations inherent
Page 340 and 341: SERQUAL Scale‖, Journal of Retail
Page 342 and 343: capabilities for stakeholder engage
Page 344 and 345: arrived at a consensus. Independent
Page 346 and 347: different levels of government to p
Page 348 and 349: NGOs and CBOs. In addition, the cor
Page 350 and 351: the information generated at each l
Page 352 and 353: A nation‘s capacity embodies the
Page 354 and 355: ―…there is a lot of good work b
Page 356 and 357: manifested in many forms. Following
Page 358 and 359: Grindle, M. 1996. Challenging the S
Page 360 and 361: impacts of message concreteness in
Page 362 and 363: 2004; Lee, Keller, and Sternthal 20
Page 364 and 365: Second, to examine the manipulation
Page 366 and 367: The message concreteness manipulati
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Page 372 and 373: May, 2012a. Lillian L. Cheng, Cheng
Page 374 and 375: senses from experiences. It is a ba
Page 376 and 377: Acceptability and the Type of Infor
Page 378 and 379: IntroductionRetail banking is an es
Page 380 and 381: servicescape of retail banks in Sin
Page 382 and 383: specific aspects of service environ
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Page 386 and 387: well as NSSM theory leaves signific
Page 388 and 389: experience inside the servicescape
Page 392 and 393: Several observational visits were p
Page 394 and 395: spending your time there. I don‘t
Page 396 and 397: ‗Our bank is located in the centr
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Page 400: McGivern, Y. (2006). The Practice o
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