Index of Paper Presentations for the Parallel Sessions - Academy of ...

Hovland, R., MacMahan, C., Lee, G., Hwang, J.-S., & Kim, J. (2005). Gender role portrayals in Americanand Korean advertisements. Sex Roles, 53(11/12), 887-899.Kang, M. (1997). The portrayal of women‘s images in magazine advertisements: Goffman‘s genderanalysis revisited. Sex Roles, 37(11-12), 979-996.Kelman, H. C. (1961). Processes of Opinion Change. Public Opinion Quarterly, 25(1), 57-78.Kilbourne, J., & Jhally, S. (2000). Killing us softly 3 [Videotape]. Northampton, MA: Media EducationFoundation.Klassen, M. L., Jasper, C. R., & Schwartz, A. M. (1993). Men and women: Images of their relationships inmagazine advertisements. Journal of Advertising Research, 22(March-April), 30-39.Knapp, M. L. (1972). Nonverbal communication in human interaction. New York: Holt, Rinehart &Winston.Kuzwayo, M. (2000). Marketing Through Mud and Dust. Cape Town: David Philip.Leung, K., Bhagat, R. S., Buchan, N. R., Erez, M., & Gibson, C. B. (2005). Culture and InternationalBusiness: Recent Advances and Their Implications for Future Research. Journal of InternationalBusiness Studies, 36(4), 357-378.Leung, K., Bond, M. H., de Carrasquel, S. R., Munoz, C., Hernandez, M., Murakami, F., & Singelis, T. M.(2002). Social axioms: The search for universal dimensions of general beliefs about how the worldfunctions. Journal of Cross-Cultural Psychology, 33(3), 286-302.Lyonski, S. (1983). Female and male portrayals in magazine advertisements: A re-examination. AkronBusiness and Economic Review, 14(2), 45-50.Lyonski, S. (1985). Role portrayals in British magazine advertising. European Journal of Marketing,19(7), 37-55.Maake, N. (2006). Archetyping race, gender and class: adverting in The Bantu World and The World fromthe 1930s to the 1990s. TD: The Journal of Transdisciplinary Research in Southern Africa, 2(1), 1-22.Morna, C. L., & Ndlovu, S. (Eds.). (2007). Mirror on the media: Gender and advertising in SouthernAfrica. Johannesburg: Gender Links.Petty, R. E., & Cacioppo, J. T. (1984). Source Factors and the Elaboration Likelihood Model ofPersuasion. Advances in Consumer Research, 11, 668-672.Plakoyiannaki, E., & Zotos, Y. (2009). Female Role Stereotypes in print advertising: Identifyingassociations with magazine and product categories. European Journal of Marketing, 43(11-12),1411-1434.Plous, S., & Neptune, D. (1997). Racial and gender biases in magazine advertising: A content analyticstudy. Psychology of Women Quarterly, 21, 627-644.