Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Zimmer, M., Stafford, T. F., and Stafford, M. R.1994. Green Issues: Dimensions of Environmental Concern. Journalof Business Research, 30, 63–74.Financial Implications of Corporate Social Performance: Is There Really a Need for a Government Mandateon CSR?Saurabh MishraAssistant ProfessorDesautels Faculty of ManagementMcGill University1001 Sherbrooke Street WestMontreal, QC, Canada, H3A 1G5Phone: (514)-398-3487Fax: (514)-398-3876Email: saurabh.mishra@mcgill.caSachin B ModiAssistant ProfessorCollege of Business and Innovation
University of Toledo2801 West Bancroft StToledo OH 43606, USAPhone: (419)-530-2258Fax: (419)-530-2290Email: sachin.modi@utoledo.eduExtended AbstractThere is a growing recognition among managers and scholars that firms need to balance their own growth with thebroader interests of the society to chart a sustainable path forward (Varadarajan and Menon 1988). Since developingcountries already lag behind in important indices of quality of life for their citizens, the societal implications ofcorporate actions become even more accentuated in these economies (Chapple and Moon 2005). However, firms areoften wary of investing in socially responsible initiatives as they remain unconvinced about the financial returns oftheir Corporate Social Performance (CSP) (Luo and Bhattacharya 2009). As such, many developing countriesstruggle with ensuring that firms act in a socially responsible manner. Indeed, a classic example of this is the currentdebate going over in India on whether the Indian government should legally mandate CSR actions by firms in itsupcoming Companies Bill (IndiaKnowledge@Wharton).Much of this debate among policy makers and managers stems from the rather equivocal view on CSR in extantresearch. On the one hand, the neoclassical economists led by Milton Friedman argue that the only job of managersis to maximize shareholder wealth and CSR initiatives distract them from this objective (Friedman 1970). On theother hand, scholars taking the stakeholder theory perspective argue that CSR helps improve relationship of firmswith their key stakeholders and thus generate value for them (Maignan et al. 2005). In line with these opposingperspectives, the evidence from past research linking CSR to financial performance has been unclear, with studiesreporting positive (e.g., Luo and Bhattacharya 2009), neutral (e.g., McWilliams and Siegel 2000) and negative (e.g.,Wright and Ferris 1997) findings.Although researchers have investigated the CSR–financial performance link, the focus has primarily been atassessing the impact of individual socially responsible actions of firms a not on a corporate level view embodied in afirm‘s overall CSP. Further, scholars have often overlooked mediating factors that may explain this key relationship(McWilliams and Siegel 2000). Indeed, research in marketing has shown that CSP may influence financialperformance through mediating variables such as consumer satisfaction (Luo and Bhattacharya 2006); however,insights on consumer-related factors have been quite limited to date. Especially, scholars have overlooked therelationship between CSP, brand equity, and shareholder value.In this research, we take a step towards addressing this gap by evaluating the central question: what is therelationship between CSP, brand equity, and stock returns and risks of firms over time? We follow Luo andBhattacharya (2009) to focus on Corporate Social Performance (CSP) rather than CSR. Moreover, we evaluate bothstock returns and risks as our measures of shareholder value. The financial economics literature suggests thatinvestors and managers are equally concerned with both the expected stock returns of their firms (i.e., the level,timing, and duration of cash flows) and with the associated stock risks (Fama and French, 1993; Srinivasan andHanssens 2009). However, extant research linking CSP to financial performance has paid relatively little attention toboth stock returns and risk metrics under a common framework. Our conceptual framework is presented in figure 1.Following, we briefly discuss our hypotheses.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
Page 153 and 154: These studies demonstrate that impl
Page 155 and 156: 3. Conceptual frameworkThis section
Page 157 and 158: This approach is fully supported by
Page 159: The table below presents the verbat
Page 163: given by respondents are given in t
Page 166 and 167: With regards toinstitutional factor
Page 168 and 169: REFERENCESAhearne, M., Rapp, A., Ma
Page 170 and 171: (5), pp.485-508Gupta, S., Lehmann,
Page 172 and 173: RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175: In order to understand individual c
Page 176 and 177: Research DesignResource based view
Page 178 and 179: Frank H.A. and D‘Souza J. (2004),
Page 180 and 181: Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183: INTRODUCTIONPeople in various parts
Page 184 and 185: More importantly, environmental con
Page 186 and 187: However, a number of studies have i
Page 188 and 189: pro-environmental behaviour.ANTECED
Page 190 and 191: Role of family is particularly rele
Page 192 and 193: was further revealed that though co
Page 194 and 195: This paper provides comprehensive f
Page 196 and 197: Lepisto, L. R. (1974). An Empirical
Page 200 and 201: HypothesesCSP and Brand Equity: Ins
Page 202 and 203: Rural Penetration of Life Insurance
Page 204 and 205: life) held by an Indian consumer is
Page 206 and 207: the state of Andhra Pradesh, micro
Page 208 and 209: The data wascollected from the agen
Page 210 and 211: The percentage of ULIP business to
Page 212 and 213: public sector LIC has many satellit
Page 214 and 215: Significance of t-test is less than
Page 216 and 217: Significance of t-test is less than
Page 218 and 219: Physical presence of at least satel
Page 220 and 221: Examining the association between G
Page 222 and 223: Cross-tab analysis of economic gree
Page 224 and 225: Holbrook, M. B. (1986). Emotion in
Page 226 and 227: Model 2 - Formative Second Order Fa
Page 228 and 229: We used a 2-step structural equatio
Page 230 and 231: Measurement Model Misspecification
Page 232 and 233: DR. RAJNISH JAINAssociate Professor
Page 234 and 235: Modern retailing is aimed at facili
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Page 238 and 239: strong feelings of pleasures from s
Page 240: Scale Development: Scientific proce
Page 243 and 244: Confirmatory Factor Analysis: Explo
Page 246 and 247: DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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