Index of Paper Presentations for the Parallel Sessions - Academy of ...

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suggested that benchmarking of the service providers would depend on the efficiency and quality ofservice.
Jha (2008) suggested that it is the youth which is the real growth driver of the telecommunicationsindustry in India. His study examined how demographics influenced the usage pattern of mobiles. Robins(2008) discussed the issues in marketing the next generation of mobile telephones, viz. ―3G‖. Hehighlighted various issues related to this. The first is related to the pricing of 3G handsets and services,given the high licensing fees. Also, the technology is not yet complete, there are no agreed internationalstandards, and service providers are unsure about what new services the technology will prove capable ofdelivering effectively. All variants of 3G remain dependent on largely unproven technology. He pointedout that marketing of 3G would be of high risk. First, 3G has no obviously unique selling proposition tobuild on except, perhaps, the combination of live video and easy portability. Second, the potentialcustomers have not yet had adequate opportunity to signal their service likes and dislikes. Third, the costand complexity of service provision leave doubt about the market‘s reaction to price.Bhatt (2008) analyzed the perceptions of students on the usage, necessity, and spending on mobile phones.He also compared the students‘ perspectives on the different mobile handset companies and mobileservice providers.
Page 1 and 2: Proceedings2012 ACADEMY OFINDIAN MA
Page 3: Anna-Lena Ackfeldt and *Neeru Malho
Page 6 and 7: A few studies have explored audienc
Page 8 and 9: Referring to Table II, data also re
Page 10 and 11: Table I.Descriptive statisticsMean
Page 12 and 13: Developing a Conceptual Framework f
Page 14 and 15: 1. IntroductionLuxury has its origi
Page 16 and 17: Figure 1: Dimensions that different
Page 18 and 19: (India and China to spur luxury gro
Page 20 and 21: (―Premium Brands Luxuriate in Chi
Page 22 and 23: use of these forms of money for lux
Page 24 and 25: the latest additions to the brands
Page 26 and 27: Western individualism (Ramamoorthy,
Page 28 and 29: watches to satisfy themselves and t
Page 30 and 31: It may be stated that the different
Page 32 and 33: ―JWT releases first ever study on
Page 34 and 35: Wiedmann, K. P., Hennings, N. and S
Page 36 and 37: (Source: TRAI)India is the second l
Page 40 and 41: Kapoor 1 reported that business sub
Page 42 and 43: The parameters for which the respon
Page 44 and 45: Four factors were extracted, togeth
Page 46 and 47: DiscussionThe key insights from the
Page 48 and 49: eturn on marketing investment. Reta
Page 50 and 51: What is Proximity marketing?Proximi
Page 52 and 53: Conjoint AnalysisFor identifying di
Page 54 and 55: Government service/ retail organiza
Page 56 and 57: Local franchisees too prefer the re
Page 58: Adoption of alternate Technologies-
Page 63 and 64: ooth_campaign.htmlMcGovern, G.J., C
Page 65 and 66: Smirnova Maria, 0079217505094, smir
Page 67 and 68: strategy, the less might be importa
Page 69 and 70: CustomerorientationH1aPlatforminnov
Page 71 and 72: Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74: judged. On the other hand, Brand (1
Page 75 and 76: hairstyles are ‗Afro-centric‘ o
Page 77 and 78: METHODSubjectsConvenience sampling
Page 80 and 81: Use of hair extensions a symptom of
Page 82 and 83: When asked to state their reasons f
Page 84 and 85: The third most predominant reason f
Page 86 and 87: Khumalo, N.P., Jessop, S., Gumedze,
Page 88 and 89:
that influence the diffusion of gra
Page 90:
future studies. Perry (1998) has br
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acquired during times of a bad catc
Page 95 and 96:
innovation. The adopter might be in
Page 97 and 98:
availability to the adopter, (2) la
Page 99 and 100:
affective responses through nonverb
Page 101 and 102:
Researchers acknowledge that advert
Page 103 and 104:
markets as a form of sexual appeal
Page 105 and 106:
constant, sexual illustrations had
Page 107 and 108:
Table 2Categories and Proposed Cate
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construct Definition Examples of PV
Page 111 and 112:
of understanding the type of persua
Page 113 and 114:
Hovland, R., MacMahan, C., Lee, G.,
Page 115 and 116:
Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
Page 121 and 122:
fulfilment of their desire for reco
Page 123 and 124:
intentional, it has incurred some c
Page 125 and 126:
This study is intending to use surv
Page 127 and 128:
Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130:
Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
Page 133 and 134:
Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
Page 145 and 146:
TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150:
and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
Page 168 and 169:
REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
Page 178 and 179:
Frank H.A. and D‘Souza J. (2004),
Page 180 and 181:
Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183:
INTRODUCTIONPeople in various parts
Page 184 and 185:
More importantly, environmental con
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However, a number of studies have i
Page 188 and 189:
pro-environmental behaviour.ANTECED
Page 190 and 191:
Role of family is particularly rele
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was further revealed that though co
Page 194 and 195:
This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
Page 198 and 199:
Zimmer, M., Stafford, T. F., and St
Page 200 and 201:
HypothesesCSP and Brand Equity: Ins
Page 202 and 203:
Rural Penetration of Life Insurance
Page 204 and 205:
life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
Page 208 and 209:
The data wascollected from the agen
Page 210 and 211:
The percentage of ULIP business to
Page 212 and 213:
public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
Page 226 and 227:
Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
Page 230 and 231:
Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
Page 270 and 271:
Coping With Service Failure: The mo
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stress. Secondary appraisal relates
Page 274 and 275:
Prior studies have extensively stud
Page 276 and 277:
the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
Page 286 and 287:
There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
Page 292 and 293:
Page 294 and 295:
Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
Page 300 and 301:
Page 302 and 303:
Page 304 and 305:
Page 306 and 307:
Page 308 and 309:
Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
Page 314 and 315:
Team-branding, thus, becomes an imp
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students. These items were measured
Page 318 and 319:
Page 320 and 321:
Page 322 and 323:
Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
Page 328 and 329:
Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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Page 336 and 337:
Page 338 and 339:
There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
Page 358 and 359:
Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
Page 368 and 369:
instructions) to different kinds of
Page 370 and 371:
Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
Page 400:
McGivern, Y. (2006). The Practice o
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