Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Wiedmann, K. P., Hennings, N. and Siebels, A. (2009), ―Value-based segmentation of luxury consumptionbehavior‖, Psychology & Marketing, Vol. 26 No. 7, pp. 625-651.Wong, N. Y. and Ahuvia, A. C. (1998), ―Personal taste and family face: luxury consumption in Confucian andwestern societies‖, Psychology & Marketing, Vol. 15 No. 5, pp. 423-441.World Wealth Report 2010 (n.d.), available at:http://docs.google.com/viewer?a=v&q=cache:navfQjoIotIJ:www.trigoncapital.com/upload/wealth_managment/TWM/World_Wealth_Report_2010.pdf+world+wealth+report&hl=en&gl=in&pid=bl&srcid=ADGEEShmSzl6nSx4wFJ1_yfDZ5O5m5IdeNZd6bDgWicfrwYErmHsRLQFjWAaeDqPK0kvFgwK8GUpRzk8PDk8p_IvfQ8wDXSYCcfvCvHk7TmU7VYm_K1gQiZ6W4pc9Ez6qiP72LKzrll7&sig=AHIEtbS20SormZ9zNIKOubC7Em0h5yQ17g/ (accessed 22 March 2011).Xinhua. (2011, June 9), China to become top luxury market, available at:http://www.china.org.cn/business/2011-06/09/content_22749442.htm (accessed 10 February2012).Zinkhan, M. and Hong, J. W. (1991), ―Self concept and advertising effectiveness: a conceptual model ofcongruency, conspicuousness and response mode‖, Advances in Consumer Research, Vol. 18 No. 1, pp.348-354.A Study of Mobile Number Portability among Students in IndiaDivas GuptaBusiness Analyst,TCS Software ServicesMihir DashSchool of BusinessAlliance UniversityIntroduction:The Indian telecommunications sector has witnessed fundamental structural and institutional reforms inthe post-Liberalisation period. India has emerged in recent times as one of the fastest growingtelecommunications markets in the world, particularly by the unprecedented growth in mobile telephony.The rapid growth in Indian telecommunications services has prompted major global manufacturers oftelecommunications equipment to consider investing in India, paving the way for extensive provision of
modern communication services in rural areas. With the successfully concluded auctions of the 3G andBWA spectrum, this growth is set to become even more pronounced.The market's first operator was the state-owned Bharat Sanchar Nigam Limited (BSNL), created bycorporatization of the Indian Telecommunication Service, a government unit formerly responsible forprovision of telephony services. Subsequently, after the telecommunication policies were revised to allowprivate operators, companies such as Bharti Airtel, Reliance Communications, Tata Indicom, IdeaCellular, Aircel, Loop Mobile, Uninor, Tata Docomo and others have entered the market.According to TRAI, the telecommunications sector has witnessed a continuous growth in the total numberof telephone subscribers. From a meagre 22.8 million telephone subscribers in 1999, it has grown to621.28 million at the end of March 2010. The total number of telephones stands at 787.29 million as on31st December 2010 showing addition of 166.01 million during the period from March to December 2010.Wireless telephone connections have contributed to this growth as the number of wireless connectionsrose from 35.61 million in 2004 to 584.32 million in March, 2010 and 752.20 million as on 31stDecember 2010. The wire line started to decline from 40.92 million in 2004 to 36.96 million in March,2010 and 35.09 million in December, 2010, though it is stagnating now.Figure 1: growth of telephony(Source: TRAI)A recent report released by TRAI shows that the number of telephone subscribers in India increased to846.32 million at the end of March 2011 from 826.25 million at the end of February 2011, registering agrowth rate of 2.43%. The share of urban subscribers has declined to 66.65% from 66.72% where as shareof rural subscribers has increased from 33.28% to 33.35%. Subscription in urban areas grew from 551.27million in February 2011 to 564.08 million at the end of March 2011. Rural subscription increased from274.98 million to 282.23 million. The growth of rural subscription (2.64%) is higher than the urbansubscription (2.32%). The overall urban tele-density has increased from 154.01 to 157.32 and rural teledensityincreased from 32.95 to 33.35.Figure 2: growth of telephone subscription
Page 1 and 2: Proceedings2012 ACADEMY OFINDIAN MA
Page 3: Anna-Lena Ackfeldt and *Neeru Malho
Page 6 and 7: A few studies have explored audienc
Page 8 and 9: Referring to Table II, data also re
Page 10 and 11: Table I.Descriptive statisticsMean
Page 12 and 13: Developing a Conceptual Framework f
Page 14 and 15: 1. IntroductionLuxury has its origi
Page 16 and 17: Figure 1: Dimensions that different
Page 18 and 19: (India and China to spur luxury gro
Page 20 and 21: (―Premium Brands Luxuriate in Chi
Page 22 and 23: use of these forms of money for lux
Page 24 and 25: the latest additions to the brands
Page 26 and 27: Western individualism (Ramamoorthy,
Page 28 and 29: watches to satisfy themselves and t
Page 30 and 31: It may be stated that the different
Page 32 and 33: ―JWT releases first ever study on
Page 36 and 37: (Source: TRAI)India is the second l
Page 38 and 39: suggested that benchmarking of the
Page 40 and 41: Kapoor 1 reported that business sub
Page 42 and 43: The parameters for which the respon
Page 44 and 45: Four factors were extracted, togeth
Page 46 and 47: DiscussionThe key insights from the
Page 48 and 49: eturn on marketing investment. Reta
Page 50 and 51: What is Proximity marketing?Proximi
Page 52 and 53: Conjoint AnalysisFor identifying di
Page 54 and 55: Government service/ retail organiza
Page 56 and 57: Local franchisees too prefer the re
Page 58: Adoption of alternate Technologies-
Page 63 and 64: ooth_campaign.htmlMcGovern, G.J., C
Page 65 and 66: Smirnova Maria, 0079217505094, smir
Page 67 and 68: strategy, the less might be importa
Page 69 and 70: CustomerorientationH1aPlatforminnov
Page 71 and 72: Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74: judged. On the other hand, Brand (1
Page 75 and 76: hairstyles are ‗Afro-centric‘ o
Page 77 and 78: METHODSubjectsConvenience sampling
Page 80 and 81: Use of hair extensions a symptom of
Page 82 and 83: When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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