Index of Paper Presentations for the Parallel Sessions - Academy of ...

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―JWT releases first ever study on Luxury brands in India‖ (2011), available athttp://www.bestmediainfo.com/2011/11/jwt-releases-first-ever-study-on-luxury-brands-in-india/(accessed 10 February 2012).Kapferer, J. (1998), ―Why are we seduced by luxury brands?‖, The Journal of Brand Management, Vol. 6 No.1,pp. 44-49.Kapferer, J. and Bastien, V. (2009), ―The specificity of luxury management: turning marketing upside down‖,Journal of Brand Management, Vol. 16 No. 5/6, pp. 311-322.Keller, K. L. (2009), ―Managing the growth tradeoff: challenges and opportunities in luxury branding‖, Journal ofBrand Management, Vol. 16 No. 5/6, pp. 290-301.Kulkarni, S. P., Hudson, T., Ramamoorthy, N., Marchev, A., Georgieva-Kodakova, P. and Gorskov, V. (2010),―Dimensions of individualism-collectivism: a comparative study of five cultures‖, Current Issues ofBusiness and Law, Vol. 5 No.1, pp. 93-109.Kulshrestha, T. (2010), ―The long haul to luxury‖, available at:http://business.outlookindia.com/printarticle.aspx?267678/ (accessed 20 March 2011).Lu, X. P. (2008), ―Elite China: Luxury Consumer Behavior in China”, John Wiley & Sons (Asia), Singapore.―Luxury brands in China‖ (2007), available at:http://www.kpmg.com.cn/en/virtual_library/Consumer_markets/CM_Luxury_brand.pdf/ (accessed 20March 2011).―Luxury: The consumption of symbols and symbolic consumption‖ (2006), available athttp://eng.hi138.com/?i176001 (accessed 10 February 2012).Lynn, M. (1991), ―Scarcity effects on value: a quantitative review of the commodity theory literature‖, Psychology& Marketing, Vol. 8 No. 1, pp. 43-57.McCracken, G. (1987), ―Advertising: meaning or information?‖, Advances in Consumer Research, Vol. 14 No. 1,pp. 121-124.Marpakwar, P. (2010, April 29), ―‗Aurangabad group‘ buys 115 mercs at one go‖, available at:http://articles.economictimes.indiatimes.com/2010-04-29/news/27617099_1_aurangabad-group-bookinghigh-end-cars/(accessed 23 March 2011).Narayan, S. (2006, April 3), ―India‘s lust for luxe‖, available at:http://www.time.com/time/magazine/article/0,9171,1179415,00.html/ (accessed 22 March 2011).Nueno, J. L. and Quelch, J. A. (1998), ―The mass marketing of luxury‖, Business Horizons, Vol. 41 No. 6, pp. 61-68.Paskeviciene, R. (2010), ―The minds of emerging affluent – luxury consumption practices in Russia‖, MA DesignDissertation, Fashion Management, University of Southampton, Winchester School of Art, UnitedKingdom.
Phau, I. and Prendergast, G. (2000), ―Consuming luxury brands: the relevance of the ‗rarity principle‘‖, Journal ofBrand Management, Vol. 8 No. 2, pp. 122-138.―Premium brands luxuriate in china‘s new wealth‖ (2010, November 29), available at:http://www.chinadaily.com.cn/business/2010-11/29/content_11623757.htm/ (accessed 23 March 2011).―Q&A: How Can Global Luxury Brands Capture Newly Affluent India?‖ (2011). available athttps://www.gplus.com/india/Insight/luxury-brands-india-pialy-aditya (accessed 10 February2012).Ram, J. (1989), ―A precision campaign‖, Asian Business, Vol. 25, pp. 52-53.Ramamoorthy, N., Gupta, A., Sardessai, R. M. and Flood, P. C. (2005), ―Individualism/ collectivism and attitudestowards human resource systems: a comparative study of American, Irish and Indian MBA students‖,International Journal of Human Resource Management, Vol. 16 No. 5, pp. 852-869.Rao, A. R. and Monroe, K. B. (1989), ―The effect of price, brand name, and store name on buyers‘ perceptions ofproduct quality: an integrative review‖, Journal of Marketing Research, Vol. 26 No. 3, pp. 351-357.―Refined strategies: luxury extends its reach across China‖ (2010), available at:http://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Luxury-extends-itsreach-across-China-201005.pdf/(accessed 18 March 2011).Richins, M. L. (1994), ―Special possessions and the expression of material values‖, Journal of ConsumerResearch, Vol. 21 No. 3, pp. 522-533.Sengupta, C. (2007), ―A tale of two giants: unlocking the DNA of Chinese and Indian consumers‖, ESOMAR,Annual Congress, Berlin.Silverstain, M. J. and Fiske, N. (2008), Trading Up: Why Consumers want New Luxury Goods and HowCompanies Create Them, Third Edition, London: Penguin Books Ltd.Singh, N. and Zachariah, R. (2010), ―Lapping it up: luxury surge in desi mkts‖ The Times of India, Ahmedabad,25 October, pp. 19.Stanley, T. J. (1988), ―Targeting the affluent consumer‖, Journal of Business Strategy, Vol. 9 No. 5, p. 17.―Stars & Glamour‖ (2011), available at: http://www.tagheuer.com/the-brand/stars-glamour/index.lbl?lang=en/(accessed 28 March 2011).Truong, Y. (2010), ―Personal aspirations and the consumption of luxury goods‖, International Journal of MarketResearch, Vol. 52 No. 5.Vedpuriswar, A. V. (2008), ―Luxury market in India‖, available at:http://futureinida.wordpress.com/2008/08/23/luxury-market-in-india/ (accessed 23 March 2011).Vigneron, F. and Johnson, L. W. (2004), ―Measuring perceptions of luxury‖, Journal of Brand Management, Vol.11 No. 6, pp. 484-506.Westbrook, R. A. and Oliver, R. L. (1991), ―The dimensionality of consumption emotion patterns and consumersatisfaction, Journal of Consumer Research, Vol. 18 No. 1, pp. 84-91.
Page 1 and 2: Proceedings2012 ACADEMY OFINDIAN MA
Page 3: Anna-Lena Ackfeldt and *Neeru Malho
Page 6 and 7: A few studies have explored audienc
Page 8 and 9: Referring to Table II, data also re
Page 10 and 11: Table I.Descriptive statisticsMean
Page 12 and 13: Developing a Conceptual Framework f
Page 14 and 15: 1. IntroductionLuxury has its origi
Page 16 and 17: Figure 1: Dimensions that different
Page 18 and 19: (India and China to spur luxury gro
Page 20 and 21: (―Premium Brands Luxuriate in Chi
Page 22 and 23: use of these forms of money for lux
Page 24 and 25: the latest additions to the brands
Page 26 and 27: Western individualism (Ramamoorthy,
Page 28 and 29: watches to satisfy themselves and t
Page 30 and 31: It may be stated that the different
Page 34 and 35: Wiedmann, K. P., Hennings, N. and S
Page 36 and 37: (Source: TRAI)India is the second l
Page 38 and 39: suggested that benchmarking of the
Page 40 and 41: Kapoor 1 reported that business sub
Page 42 and 43: The parameters for which the respon
Page 44 and 45: Four factors were extracted, togeth
Page 46 and 47: DiscussionThe key insights from the
Page 48 and 49: eturn on marketing investment. Reta
Page 50 and 51: What is Proximity marketing?Proximi
Page 52 and 53: Conjoint AnalysisFor identifying di
Page 54 and 55: Government service/ retail organiza
Page 56 and 57: Local franchisees too prefer the re
Page 58: Adoption of alternate Technologies-
Page 63 and 64: ooth_campaign.htmlMcGovern, G.J., C
Page 65 and 66: Smirnova Maria, 0079217505094, smir
Page 67 and 68: strategy, the less might be importa
Page 69 and 70: CustomerorientationH1aPlatforminnov
Page 71 and 72: Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74: judged. On the other hand, Brand (1
Page 75 and 76: hairstyles are ‗Afro-centric‘ o
Page 77 and 78: METHODSubjectsConvenience sampling
Page 80 and 81: Use of hair extensions a symptom of
Page 82 and 83:
When asked to state their reasons f
Page 84 and 85:
The third most predominant reason f
Page 86 and 87:
Khumalo, N.P., Jessop, S., Gumedze,
Page 88 and 89:
that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
Page 99 and 100:
affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
Page 127 and 128:
Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130:
Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132:
Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
Page 137 and 138:
RESULTSConsistent with prior resear
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empowerment are perceived to be hig
Page 141 and 142:
Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150:
and Reinartz, 2006) and sales (Ahea
Page 151 and 152:
The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175:
In order to understand individual c
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Research DesignResource based view
Page 178 and 179:
Frank H.A. and D‘Souza J. (2004),
Page 180 and 181:
Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183:
INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
Page 202 and 203:
Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
Page 208 and 209:
The data wascollected from the agen
Page 210 and 211:
The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
Page 220 and 221:
Examining the association between G
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Cross-tab analysis of economic gree
Page 224 and 225:
Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
Page 256 and 257:
customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
Page 264 and 265:
Deighton 2009) from the marketer to
Page 266 and 267:
some of the leading academic resear
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Schultz, D., and Charles Patti (200
Page 270 and 271:
Coping With Service Failure: The mo
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stress. Secondary appraisal relates
Page 274 and 275:
Prior studies have extensively stud
Page 276 and 277:
the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
Page 292 and 293:
Page 294 and 295:
Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
Page 300 and 301:
Page 302 and 303:
Page 304 and 305:
Page 306 and 307:
Page 308 and 309:
Cova, B., & Pace, S. (2006). Brand
Page 310 and 311:
Spectator-Based Brand Equity and In
Page 312 and 313:
(www.gallup.com) in mid 2009, it wa
Page 314 and 315:
Team-branding, thus, becomes an imp
Page 316 and 317:
students. These items were measured
Page 318 and 319:
Page 320 and 321:
Page 322 and 323:
Gladden, J.M. and Funk, D.C. (2002)
Page 324 and 325:
Impact of Sensory Branding on Consu
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were selected by the consumers with
Page 328 and 329:
Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
Page 334 and 335:
Page 336 and 337:
Page 338 and 339:
There are some limitations inherent
Page 340 and 341:
SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
Page 352 and 353:
A nation‘s capacity embodies the
Page 354 and 355:
―…there is a lot of good work b
Page 356 and 357:
manifested in many forms. Following
Page 358 and 359:
Grindle, M. 1996. Challenging the S
Page 360 and 361:
impacts of message concreteness in
Page 362 and 363:
2004; Lee, Keller, and Sternthal 20
Page 364 and 365:
Second, to examine the manipulation
Page 366 and 367:
The message concreteness manipulati
Page 368 and 369:
instructions) to different kinds of
Page 370 and 371:
Processing: Review and Extensions,
Page 372 and 373:
May, 2012a. Lillian L. Cheng, Cheng
Page 374 and 375:
senses from experiences. It is a ba
Page 376 and 377:
Acceptability and the Type of Infor
Page 378 and 379:
IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
Page 386 and 387:
well as NSSM theory leaves signific
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experience inside the servicescape
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Page 392 and 393:
Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
Page 398 and 399:
That servicescape can be utilized s
Page 400:
McGivern, Y. (2006). The Practice o
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