Index of Paper Presentations for the Parallel Sessions - Academy of ...

Martin, C. A. & Bush, A. J. (2000). Do role models influence teenagers‘ purchase intentions andbehavior?. Journal of Consumer Marketing, 17, (5), 441 – 453.Mayer, C. S. (1965). Marketing Research Sec 24. In Marketing handbook (2 nd Edition) Ed. AlbertWesleyFry (Ronald Press: New York).Morgan, Robert M. 2000. Relationship marketing and marketing strategy. J. N. Sheth, A. Parvatiyar, eds.Handbook of Relationship Marketing. Sage Publications, Thousand Oaks, CA.McCullough, M. E. Emmons, R. A. Kilpatric S. D. and Larson, D. B. (2001). Is Gratitude a Moral Affect?Psychological Bulletin, 127 (3), 249-266.McCullough, M. E. Emmons, R. A. and Tsang, J. A. (2002). The Gratitude Disposition: A conceptual andEmpirical Topography. Journal of Personality and Social Psychology, 82 (3), 112-127.Morales, A. C. (2005). Giving Firm an ‗E‘ for Effort: consumer Response to High Effort Firms. Journal ofConsumer Research, 31(3), 806-812.Morwitz, V. G.; Johnson, D. C. & Schmittlein, D. C. (1993). Does measuring intent change behaviour?Journal of Consumer Research, 20, 46-61.Oats, B. S. L. (1996). A Psychographic study of the elderly and retail store attributes. Journal of consumerMarketing, 13(6), 14-27.Ortony, A., Clore, G. L., & Collins, A. (1988). The cognitive structure of feelings. Cambridge: CambridgeUniversity Press.Palmatier, Robert W., Rajiv P. Dant, and Dhruv Grewal (2007), ―A Comparative Longitudinal Analysis ofTheoretical Perspectives of Inter-organizational Relationship Performance,‖ Journal of Marketing, 71(October), 172–94.Palmatier, Robert W., Rajiv P. Dant, and Dhruv Grewal and Kenneth R. Evans (2006), ―FactorsInfluencing the Effectiveness of Relationship Marketing: A Meta-Analysis,‖ Journal of Marketing, 70(October), 136–53.Palmatier, R. W., Jarvs, C. B., Bechkoff, J. R. and Kardes, F. R. (2009). Role of Consumer Gratitude inRelationship Marketing, 73, 1-45.Peterson, Robert A. (1995). "Relationship Marketing and the Consumer." Journal of the Academy ofMarketing Science. 23 (4), 278-81.Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances inExperimental Social Psychology, 19, 123-205Reichheld, F. and Aspinall, K. (1993), ―Building High-Loyalty Business Systems‖, Journal of RetailBanking, Vol. 14, No. 4, pp. 21-29.Sirdeshmukh, Deepak, Jagdip Singh, and Barry Sabol (2002), ―Consumer Trust, Value, and Loyalty inRelational Exchanges,‖ Journal of Marketing, 66 (January), 15–37.Tesser, A., Gatewood, R., & Driver, M. (1968). Some determinants of gratitude. Journal of Personalityand Social Psychology, 9, 233–236.Thaler, R. H., (1985). Mental accounting and customer choice. Marketing Science, 4, 199-214Tsang, J. (2007). Gratitude for small and large favours: A behavioural test. Journal of PositivePsychology, 3, 157–167.Tull, D. S. And Albaum, G. S. (1973). Survey Research, Aylsbury International Textbook Co. Ltd.