Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Cohen, Aaron (1992), "Antecedents of Organizational Commitment Across Occupational Groups:A Meta-Analysis," Journal of Organizational Behavior, 13, 539-58.Conger, Jay A. and Rabindra N. Kanungo (1988), "The Empowerment Process: IntegratingTheory and Practice," Academy of Management Review, 13 (3), 471-82.Goolsby, Jerry R. (1992), "A Theory of Role Stress in Boundary Spanning Positions of MarketingOrganizations," Journal of the Academy of Marketing Science, 20 (2), 155-64.Hart, Peter (1994), "Teacher Quality of Work Life: Integrating Work Experiences, PsychologicalDistress, and Morale," Journal of Occupational and Organizational Psychology, 67, 109-32.Hartline, Michael D. and O.C. Ferrell (1996), "The Management of Customer-ContactEmployees: An Empirical Investigation," Journal of Marketing, 60 (October 1996), 52-70.Heskett, James L., W. Earl Sasser, Jr., and Leonard A. Schlesinger (1997), The Service ProfitChain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value. New York:The Free Press.Kahn, Robert L., Donald M. Wolf, Robert P Quinn, and J. Diedrich Snoek (1964), OrganizationalStress: Studies in Role Conflict and Ambiguity. New York: Wiley.Kinicki, Angelo J., K.P. Carson, andG.W. Bohlander (1992), "Relationship Between an Organization's Actual Human Resource Efforts andEmployee Attitudes," Group & Organization Management, 17 (2), 135-53.Koberg, Christine S., Boss R. Wayne., Jason C. Senjem, and Eric A. Goodman (1999),"Antecedents and Outcomes of Empowerment," Group and Organisational Management, 24 (1), 71-91.Koonce, Richard (1998), "How To Prevent Professional Obsolence," Training and Developemnt,52 (2), 17.Lazarus, Richard S. and Susan Folkman (1984), Stress, Appraisal, and Coping. New York:Springer.Mathieu, John E. and Dennis M. Zajac (1990), "A Review and Meta-Analysis of the Antecedents,Correlated and Consequences of Organizational Commitment," Journal of Applied Psychology, 108 (2),171-94.
Meyer, John P. and Natalie J. Allen (1991), "A Three-Component Conceptualization ofOrganizational Commitment," Human Resource Management Review, 1 (1), 61-89.Meyer, John P., P. Gregory Irving, and Natalie J. Allen (1998), "Examination of the CombinedEffects of Work Values and Early Work Experiences on Organizational Commitment," Journal ofOrganizational Behavior, 19, 29-52.Meyer, John P., and A. Catherine Smith (2000), "HRM Practices and OrganizationalCommitment: A Test of Mediation Model," Canadian Journal of Administrative Sciences, 17 (4), 319-31.Scholl, Richard W. (1981), "Differentiating Commitment from Expectancy as a MotivatingForce," Academy of Management Review, 6 (4), 589-99.Singh, Jagdip (1993), "Boundary Role Ambiguity: Facets, Determinants, and Impacts," Journal ofMarketing, 57 (April 1993), 11-31.Singh, Jagdip (1998), "Striking a Balance in Boundary-Spanning Positions: An Investigation ofSome Unconventional Influences of Role Stressors and Job Characteristics on Job Outcomes ofSalespeople," Journal of Marketing, 62 (July 1998), 69-86.Singh, Jagdip (2000), "Performance Productivity and Quality of Frontline Employees in ServiceOrganizations," Journal of Marketing, 64 (April 2000), 15-34.Singh, Jagdip and Gary K. Rhoads (1991), "Boundary Role Ambiguity in Market-OrientedPositions: A Multidimensional, Multifaceted Operationalization," Journal of Marketing Research, XXVIII(August 1991), 328-38.Singh, Jagdip, Willem Verbeke, and Gary K. Rhoads (1996), "Do Organizational Practices Matterin Role Stress Processes? A Study of Direct and Moderating Effects for Marketing-Oriented BoundarySpanners," Journal of Marketing, 60 (July 1996), 69-86.Tubre, Travis C. and Judith M. Collins (2000), "Jackson and Schuler (1985) Revisited: A Meta-Analysis of the Relationships Between Role Ambiguity, Role Conflict and Job Performance," Journal ofManagement, 26 (1), 155-69.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
Page 93 and 94: acquired during times of a bad catc
Page 95 and 96: innovation. The adopter might be in
Page 97 and 98: availability to the adopter, (2) la
Page 99 and 100: affective responses through nonverb
Page 101 and 102: Researchers acknowledge that advert
Page 103 and 104: markets as a form of sexual appeal
Page 105 and 106: constant, sexual illustrations had
Page 107 and 108: Table 2Categories and Proposed Cate
Page 109 and 110: construct Definition Examples of PV
Page 111 and 112: of understanding the type of persua
Page 113 and 114: Hovland, R., MacMahan, C., Lee, G.,
Page 115 and 116: Role of Gratitude and Obligation in
Page 117 and 118: obligation. Therefore, it is impera
Page 119 and 120: development of long term business r
Page 121 and 122: fulfilment of their desire for reco
Page 123 and 124: intentional, it has incurred some c
Page 125 and 126: This study is intending to use surv
Page 127 and 128: Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130: Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132: Can we manage the influence of role
Page 133 and 134: Affective commitment (AC) refers to
Page 135 and 136: transactional theory,we draw upon t
Page 137 and 138: RESULTSConsistent with prior resear
Page 139 and 140: empowerment are perceived to be hig
Page 141: Agarwal, Sanjeev and Sridhar N. Ram
Page 145 and 146: TABLE 1CORRELATIONS FOR THE CONSTRU
Page 147 and 148: &Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
Page 153 and 154: These studies demonstrate that impl
Page 155 and 156: 3. Conceptual frameworkThis section
Page 157 and 158: This approach is fully supported by
Page 159: The table below presents the verbat
Page 163: given by respondents are given in t
Page 166 and 167: With regards toinstitutional factor
Page 168 and 169: REFERENCESAhearne, M., Rapp, A., Ma
Page 170 and 171: (5), pp.485-508Gupta, S., Lehmann,
Page 172 and 173: RIA Policy Brief N.1, pp1-4.Scott,
Page 174 and 175: In order to understand individual c
Page 176 and 177: Research DesignResource based view
Page 178 and 179: Frank H.A. and D‘Souza J. (2004),
Page 180 and 181: Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183: INTRODUCTIONPeople in various parts
Page 184 and 185: More importantly, environmental con
Page 186 and 187: However, a number of studies have i
Page 188 and 189: pro-environmental behaviour.ANTECED
Page 190 and 191: Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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