Index of Paper Presentations for the Parallel Sessions - Academy of ...

population, only the environmentally sensitive extremes of the population feel so strong to undertake politicalactions.Thirdly, purchasing behavior domain is comprised of both general and product specific purchase behavior. Thegeneral purchasing behavior can be studied using the statements such as: 1) Choose the environment friendlyalternative if one of a similar price is available 2) Choose the environment friendly alternatives irrespective of priceand, 3) Try to discover the environmental effects of products before purchase. Product specific behavior is related tocertain environment friendly products commonly available to consumers. The products chosen as indicators ofpurchasing behavior domain include: environmentally friendly detergents, products not tested on animals, recycledpaper products, and organically grown fruit and vegetables.Fourthly, Pickett et al., (1993), Granzin and Olsen (1991), and Balderjahn (1988),emphasized that peopleperforming a specific ecologically conscious consumer behavior, such as energy curtailment are most likely to bedifferent. The results of the study reflected that each behavior pattern has its own cluster of predictors, and that nogeneralizable set of predictors could serve to integrate behavioural dimensions.In some of the studies the relationship between environmental knowledge, environmental attitudes, andenvironmental behaviors has been established with specific pro-environmental behavior. For instance, Chen, Hsuand Lin(2011) conducted a study examining air travelers‘ environmental knowledge, environmental attitudes,environmental behaviors, and pro-environmental air travel behavior in Taiwan. Results indicated the existence ofmoderate to high levels of environmental knowledge and favorable environmental attitude among Taiwanesepassengers. While they engaged in general environmentally friendly behavior quite often, their pro-environmental airtravel behavior was low.Lastly, the analysis of level of environmental consciousness and willingness to adopt environmental friendlyconsumption behavior indicated that consumer attitudes relating to green consumerism are generally marginal, withsome inconsistency and variation. For example, the findings of the study revealed that consumers are likely to showsome interest in choosing the products that do not consume much energy. Yet, they did not seem to care much torationalize on petrol consumption of their cars, nor avoid buying products that extensively used scarce resources.The inconsistency in consumer values became much clearer over the issue of environmentally friendly products. It