Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Reid, L. N., & Soley, L. (1983). Decorative models and the readership of magazine advertisements.Journal of Advertising Research, 23(April/May), 27-32.Rokeach, M. (1973). The nature of human values. New York: Free Press.Ruth, J. A., & Hsuing, R. O. (2007). Family Systems Interpretation of How Subsistence ConsumersManage: The Case of South Africa. In J. A. Rosa & M. Viswanathan (Eds.), Product and MarketDevelopment for Subsistence Marketplaces, Advances in International Management (20) (Vol. 20,pp. 59-87). New York: Elsevier.Schwartz, S. H. (1994). Are There Universal Aspects in the Structure and Contents of Human Values?Journal of Social Issues, 50(4), 19-45.Schwartz, S. H. (2006). A Theory of Cultural Value Orientations: Explication and Applications.Comparative Sociology, 5(2/3), 137-182.Schwartz, S. H., Melech, G., Lehmann, A., Burgess, S. M., Harris, M., & Owens, V. (2001). Extendingthe cross-cultural validity of the theory of basic human values with a different method ofmeasurement. Journal of Cross-Cultural Psychology, 32(5), 519-542.Sengupta, R. (2006). Reading representations of Black, East Asian, and White women in magazines foradolescent girls. Sex Roles, 14(4), 314-333.Sexton, D. E., & Haberman, P. (1974). Women in magazine advertisements. Journal of AdvertisingResearch, 14(4), 41-46.Soley, L., & Kurzbard, G. (1986). Sex in advertising: A comparison of 1964 and 1984 magazineadvertisements. Journal of Advertising, 15(3), 46-54, 64.Usunier, J.-C., & Lee, J. A. (2009). Marketing Across Cultures (5th ed.). New York: Prentice Hall.Venkatesan, M., & Losco, J. (1975). Women in magazines ads: 1959 - 71. Journal of Advertising, 15(5),49-54.Watzlawick, P., Deavin, J., & Jackson, D. (1971). Prgamatics of human communication. New York:Norton.Welter, B. (1966). The cult of true womanhood: 1820-1860. American Quarterly, 18(Summer), 151-174.Wolin, L. D. (2003). Gender issues in advertising: An oversight synthesis of research: 1970 - 2002.Journal of Advertising Research (March), 111-129.
Role of Gratitude and Obligation in Business RelationshipByPrem Prakash Dewani and Piyush Kumar SinhaIntroductionMarketers‘ quest to understand the dynamics of long term business relationships has fuelled an importantbody of academic research on loyalty and its role in business sustainability (Keating et al., 2003. Hsu,2007; Yuping and Yang, 2009). Recent insights from research in buyer-seller relationships have indicatedthat customer gratitude play an important role in developing buyer-seller relationships (Palmatier, 2009).Social psychology literature indicates that gratitude and obligation are central in interpersonalrelationships for reciprocity rule to work and in development and sustenance of relationships (Emmonsand McCullough, 2004, Tsang, 2007). Most theories of relationship marketing (RM) emphasize the role oftrust, commitment, and customer satisfaction either alone or in combination in development of businessrelationships (De Wulf et al., 2001; Palmatier, 2006; Sirdeshmukh, Singh and Sabol, 2002). Despite theagreement that gratitude is ‗core‘ of reciprocity and both gratitude and obligation are basis of interpersonalrelationships, literature that examines role of gratitude and obligation in long term business relationshipsare limited. This study attempts to address this research gap by undertaking the objectives 1) Examininghow various relationship investments (e.g. financial, social and structural) affect customer gratitude andcustomer obligation and 2) Examining how customer gratitude and customer obligation further affectrelationship output variables such as customer purchase intentions and attitudinal loyalty.Literature ReviewMarketers invest heavily to build customer relationship in terms of various relationship marketinginvestments. These relationship investments range from financial based investments, social investmentsand structural investments e.g. price based investments, non price based investments, communicationbased investments, providing preferential treatments to their customers, providing customized product andservices and value co creations.(Berry, 1994). These investments impact customers in terms of theirloyalty and customer purchase intentions. However, the impacts of these relationship investments are notalways positive. Literature provides different opinions about that. It has been found that impact of theserelationship investments may be positive (De Wulf, 2001), or ambiguous (Colgate and Danaher, 2001) ormaybe negative also (Hibbard, 2001). So relationship marketing investments are not always as effective,therefore, there is a huge scope to understand when these relationship investments have positive effectsand when these relationship investments have negative effect.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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Page 67 and 68: strategy, the less might be importa
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Page 71 and 72: Morgan, R.E. & Berthon, P. (2008).
Page 73 and 74: judged. On the other hand, Brand (1
Page 75 and 76: hairstyles are ‗Afro-centric‘ o
Page 77 and 78: METHODSubjectsConvenience sampling
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Page 82 and 83: When asked to state their reasons f
Page 84 and 85: The third most predominant reason f
Page 86 and 87: Khumalo, N.P., Jessop, S., Gumedze,
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Page 99 and 100: affective responses through nonverb
Page 101 and 102: Researchers acknowledge that advert
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Page 107 and 108: Table 2Categories and Proposed Cate
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Page 117 and 118: obligation. Therefore, it is impera
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Page 121 and 122: fulfilment of their desire for reco
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Page 125 and 126: This study is intending to use surv
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Page 129 and 130: Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132: Can we manage the influence of role
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Page 135 and 136: transactional theory,we draw upon t
Page 137 and 138: RESULTSConsistent with prior resear
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Page 145 and 146: TABLE 1CORRELATIONS FOR THE CONSTRU
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Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
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Page 155 and 156: 3. Conceptual frameworkThis section
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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