Index of Paper Presentations for the Parallel Sessions - Academy of ...

(5), pp.485-508Gupta, S., Lehmann, DR., (2005), Managing Customers as Investments: TheStrategic Value of Customers in the Long Run, 1 st ed, Wharton School Publishing, Delhi.Jayachandran, S., Sharma, S., Kaufman, P. and Raman P., (2005) The Role of RelationalInformation Processes and Technology Use in Customer RelationshipManagement, Journal of Marketing, 69 (4), pp. 177-192.Jentzsch, N., (2012), Registration of Mobile Phone Users in Africa, German Institute forEconomic Research, Discussion paper 1192, pp.1-29Kalba, K., (2008), The adoption of mobile phones in emerging markets: Global diffusionand the rural challenge, International Journal of Communication, Vol.2, pp.631661.Khanna, T; Palepu, KG. and Sinha J., (2005), Strategies That Fit Emerging Markets,Harvard Business Review, 83 (6), pp.63-76.Khare, A. and Khare, A., (2008), Managing Customer Relationships using CRMTechnology in India‘s Financial Sector, Banks and Bank Systems, 3 (1), pp. 14-20.Kirca, AH and Bearden, WO. and Roth, K., (2011), Implementation of Market Orientationin the Subsidiaries of Global Companies: The Role of Institutional Factors, Journal of Academy ofMarketing Science, 39 (5), pp.683-699.King FS, and Burgess, TF., (2008), Understanding Success and Failure in CustomerRelationship Management, Industrial Marketing Management, Vol 37, pp.421-431.Krasnikov, A., Jayachandran, S. and Kumar, V., (2011), The Impact of CustomerRelationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S.Commercial Banking Industry, Journal of Marketing, Vol 73, pp.61-76.Kumar, V. and Reinartz, W.J., (2006), Customer Relationship Management: ADatabased Approach, John Wiley & Sons, Inc., Hoboken, NJ.Kumar, V., sunder S. and Ramaseshan, (2011), Analyzing the Diffusion of GlobalCustomer Relationship Management: A Cross-Regional Modeling Framework,