Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Acceptability and the Type of Information Examined,‖ Journal of Consumer Research, 19(September), 256-70.Reber, Arthur S. (1989), ―Implicit Learning and Tacit Knowledge,‖ Journal of ExperimentalPsychology: General, 118 (No. 3), 219-35.Ross, Elliot B. (1984), ―Making Money with Proactive Pricing,‖ Harvard Business Review, 62(November-December), 145-55.Schwarz, Norbert and Gerald L. Clore (1988), ―How Do I Feel about It? The InformativeFunction of Affective States," in Affect, Cognition, and Social Behavior, ed. Klaus Fiedler andJoseph Forgas, Toronto: Hogrefe, 44-62.Slovic, Paul, Melissa L. Finucane, Ellen Peters, and Donald G. MacGregor (2007), ―The AffectHeuristic,‖ European Journal of Operational Research, 177 (2), 1333-52.Whittlesea, Bruce W. A. and Richard L. Wright (1997), ―Implicit (and Explicit) Learning: ActingAdaptively Without Knowing the Consequences,‖ Journal of Experimental Psychology:Learning, Memory, and Cognition, 23 (No. 1), 181-200.Wright, Alice A. and John G. Lynch, Jr. (1995), ―Communication Effects of Advertising versusDirect Experience When both Search and Experience Attributes Are Present,‖ Journal ofConsumer Research, 21 (March), 708-18.Xia, Lan and Kent B. Monroe (2005), ―Consumer Information Acquisition: A Review andExtension,‖ in Review of Marketing Research, Vol 1, Naresh K. Malhotra, ed., Armonk, NY: M.E. Sharpe, 101-52.Zajonc, Robert B. (1980), "Feeling and Thinking: Preferences Need No Inferences," AmericanPsychologist, 35 (February), 151-75.Localisation of Global Design: Branded Servicescapes of Retail Banks in Bangladesh andSingaporeMing Lim 1Dept. of Marketing and ManagementUniversity of LeicesterSchool of ManagementLeicester LE1 7RHUnited KingdomT: +44-0116-2523999E: m.lim@le.ac.uk1 Author and address for correspondence
Shamim Ehsanul HaqueDept. of MarketingBRAC Business School, BRAC University,Dhaka,Bangladesh6 Mohakhali, Dhaka 1212, BangladeshE-mail: sehaq@bracu.ac.bdMizanLincoln Business SchoolUniversity of LincolnLincoln LN6 7TST: +44-1522-835628E: mrahman@lincoln.ac.ukRahman
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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Page 328 and 329: Reaction to Advertisements and Bran
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Page 334 and 335: QuickTime and adecompressorare need
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Page 342 and 343: capabilities for stakeholder engage
Page 344 and 345: arrived at a consensus. Independent
Page 346 and 347: different levels of government to p
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Page 352 and 353: A nation‘s capacity embodies the
Page 354 and 355: ―…there is a lot of good work b
Page 356 and 357: manifested in many forms. Following
Page 358 and 359: Grindle, M. 1996. Challenging the S
Page 360 and 361: impacts of message concreteness in
Page 362 and 363: 2004; Lee, Keller, and Sternthal 20
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Page 366 and 367: The message concreteness manipulati
Page 368 and 369: instructions) to different kinds of
Page 370 and 371: Processing: Review and Extensions,
Page 372 and 373: May, 2012a. Lillian L. Cheng, Cheng
Page 374 and 375: senses from experiences. It is a ba
Page 378 and 379: IntroductionRetail banking is an es
Page 380 and 381: servicescape of retail banks in Sin
Page 382 and 383: specific aspects of service environ
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Page 386 and 387: well as NSSM theory leaves signific
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Page 392 and 393: Several observational visits were p
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Page 400: McGivern, Y. (2006). The Practice o
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