Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Diep, V. and Sweeny, V. (2008), ―Shopping trip value: Do stores and products matter?‖, Journal of Retailing andConsumer Services, 15 (5), 399-409.Donovan, R. J. and Rossiter, R. (1982) ―Store atmosphere : An environmental psychology approach‖, Journal ofRetailing, 58(1), 34-57.Eroglu, S.A., Machleit, K.A., Chebat, J-C. (2005), "The interaction of retail density and music tempo: effects onshopper responses", Psychology & Marketing, 22 (7), 577-89.Falk, P., Campbell, C. (1997) The Shopping Experience, London: SAGE Publications.Fiore, A. M. and Kim, J. (2007), ―An integrative framework capturing experiential and utilitarian shoppingexperience‖, International Journal of Retail & Distribution Management, 35 (6), 421-442.Fornell, C. and Larcker, D.F. (1981), ―Evaluating structural equation models with unobservable variables andmeasure‖, Journal of Marketing Research, 18, 39-50.Hair, J.F. Jr, Black, C.W., Babin, J.B., Anderson, R.E. and Tatham, L.R. (2006), Multivariate Data Analysis, 6th ed.,Upper Saddle River, NJ: Pearson.Hart, C., Farrell, A. M., Stachow, G., Reed, G. and Cadogan, J. W. (2007), ―Enjoyment of the Shopping Experience– Impact on customers‘ repatronage intentions and gender influence‖, The Service Industries Journal, 27 (5), 583-604.Healy, M. J., Beverland, M. B., Oppewal, H. and Sands, S. (2007), ―Understanding retail experiences : The case forethnography‖, International Journal of Market Research, 49 (6), 751–778.Holbrook, M. B. and Hirschman, E. C. (1982), ―The experiential aspects of consumption: Consumer fantasies,feelings and fun‖, Journal of Consumer Research, 9 (2), 132-40.Howard, E. (2007), "New shopping centres: is leisure the answer?", International Journal of Retail & DistributionManagement, 35(8), 661 - 672Izard, C.E. (1977), Human Emotions, New York, NY: Plenum.Jain, R. and Bagdare, S. (2009), ―Determinants of customer experience in new format retail stores‖, Journal ofMarketing and Communication, 5 (2), 34-44.Jin, B. and Sternquist, B. (2004), ―Shopping is truly a joy‖, The Service Industries Journal, 24 (6), 1-18.Jones, M.A. (1999), ―Entertaining shopping experiences: An exploratory investigation‖, Journal of Retailing andConsumer Services, 6, 129-139.Jones, M.A., Arnold, K. E, and Reynolds, M. J., (2006), ―Hedonic and utilitarian shopping value: Investigatingdifferential effects on retail outcomes‖, Journal of Business Research, 59, 974-981.Jones, P., Comfort, D., Clarke-Hill, C. and Hillier, D. (2010), ―Retail experience stores: Experiencing the brand firsthand‖, Marketing Intelligence and Planning, 28 (3), 241-248.Kaul, S. (2007), ― Hedonism and culture: Impact on shopping behaviour a research agenda‖, Vikalpa, 32 (3), 81-89.
Kaur, P. and Singh, R. (2007), ―Uncovering retail shopping motives of Indian youth‖, Young Customers, 8 (2), 128-138.Kim, Youn-Kyung (2001), ―Experiential Retailing: An interdisciplinary approach to success in domestic andinternational retailing‖, Journal of Retailing and Consumer Services, 8, 287-289.Kim, S. H.,Cha, J.M., Knutson, B. J. and Beck, J. A. (2011), ―Development and testing of customer experience index(CEI)‖, Managing Service Quality, 21(2), 112-132.Knee, C. (2002), ―Learning from experiences : Five challenges for retailers‖, International Journal of Retail &Distribution Management, 30 (11), 518-529.Kotler, P. (1974), ―Atmospherics as a marketing tool‖, Journal of Retailing, 49 (4), 48.Liljander, V. and Strandvik, T. (1997), ―Emotion in service satisfaction‖, International Journal of Service IndustryManagement, 8 (2), 148-69.Lucas, J. L. (1999), ―The critical shopping experience‖, Marketing Management, Spring, 60-62.Machleit, K.A. and Eroglu, S.A. (2000), ―Describing and measuring emotional response to shopping experience‖,Journal of Business Research, 49, 101-111.Mathwick, C., Malhotra, N. and Rigdon, E. (2001), ―Experiential Value: Conceptualization, measurement andapplication in the catalogue and internet shopping environment‖, Journal of Retailing, 77, 39-56.Mehrabian, A. and Russell, J. A. (1974), An Approach to Environmental Psycholology, Cambridge, MA: MIT Press.Milliman, R.E. (1982), "Using background music to affect the behavior of supermarket shoppers", Journal ofMarketing, 46, 86-91.Nunnally, J C (1978). Psychometric Theory, Second Edition, New York: McGraw-Hill.Oliver, R.L., Rust, R.T. and Varki, S. (1997), ―Customer Delight: Foundations, findings and managerial insight‖,Journal of Retailing, 73(3), 311-336,Palmer, A. (2010), ―Customer experience management: A critical review‖, Journal of Services Marketing, 24 (3),196-208.Patwardhan, H. and Balasubramanian, S. K. (2011), ―Brand romance: a complementary approach to explainemotional attachment towards brands‖, Journal of Product and Brand Management, 20 (4), 297-308.Pine, B. J. and Gilmore, J. (1998) ‗Welcome to the experience economy‘, Harvard Business Review, 78 (1), 97-105.Plutchik, R. (1980), Emotion: A Psycho-evolutionary Synthesis, New York, NY: Harper & Row.Pradeep, A. K. (2010), ―The buying brain – Secrets for selling to the subconscious mind‖, New Jersey: Wiley.Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., and Stewart, D. (2009), ‗CustomerExperience Management in Retailing : Understanding the buying process‘, Journal of Retailing, 85 (1), 15-30.Richins, L. M. (1997), ―Measuring emotions in the consumption experience‖, Journal of Consumer Research, 24,September, 127-146.Robson, J. (2003), ―The retail experience: Shopping at Tate Liverpool‖, European Retail Digest, 38, 1-3
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
Page 200 and 201: HypothesesCSP and Brand Equity: Ins
Page 202 and 203: Rural Penetration of Life Insurance
Page 204 and 205: life) held by an Indian consumer is
Page 206 and 207: the state of Andhra Pradesh, micro
Page 208 and 209: The data wascollected from the agen
Page 210 and 211: The percentage of ULIP business to
Page 212 and 213: public sector LIC has many satellit
Page 214 and 215: Significance of t-test is less than
Page 216 and 217: Significance of t-test is less than
Page 218 and 219: Physical presence of at least satel
Page 220 and 221: Examining the association between G
Page 222 and 223: Cross-tab analysis of economic gree
Page 224 and 225: Holbrook, M. B. (1986). Emotion in
Page 226 and 227: Model 2 - Formative Second Order Fa
Page 228 and 229: We used a 2-step structural equatio
Page 230 and 231: Measurement Model Misspecification
Page 232 and 233: DR. RAJNISH JAINAssociate Professor
Page 234 and 235: Modern retailing is aimed at facili
Page 236 and 237: and further reported that mood, inv
Page 238 and 239: strong feelings of pleasures from s
Page 240: Scale Development: Scientific proce
Page 243 and 244: Confirmatory Factor Analysis: Explo
Page 246 and 247: DISCUSSION
Page 248 and 249: Retail customer experience is a ref
Page 252 and 253: Sandstorm, S., Edvardsson, B., Kris
Page 254 and 255: 2. LITERATURE REVIEW2.1. Competing
Page 256 and 257: customer satisfaction (Bolton 1998,
Page 258 and 259: To account for common method varian
Page 260 and 261: elevant in emerging markets, it als
Page 262 and 263: other distribution systems, who (c)
Page 264 and 265: Deighton 2009) from the marketer to
Page 266 and 267: some of the leading academic resear
Page 268 and 269: Schultz, D., and Charles Patti (200
Page 270 and 271: Coping With Service Failure: The mo
Page 272 and 273: stress. Secondary appraisal relates
Page 274 and 275: Prior studies have extensively stud
Page 276 and 277: the disparaging effects of service
Page 278 and 279: students were recruited from variou
Page 280 and 281: Main effects of brand reputationRes
Page 282 and 283: The main objective of this study wa
Page 284 and 285: customers reason out the potential
Page 286 and 287: There are several limitations to th
Page 288 and 289: Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291: QuickTime and adecompressorare need
Page 292 and 293: QuickTime and adecompressorare need
Page 294 and 295: Brand Communities on Social Network
Page 296 and 297: The social networking site revoluti
Page 298 and 299: strategy due to its impact brand tr
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QuickTime and adecompressorare need
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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