Index of Paper Presentations for the Parallel Sessions - Academy of ...

More importantly, environmental consciousness is proposed as a multidimensional concept, consisting of cognitive,attitudinal, and behavioral components (Schlegelmilch, Bohlen and Diamantopoulos, 1996). The cognitive levelcomponent relates to the possession of subjective knowledge by the consumer about the environmentalconsequences of his actions (Dembkowski and Lloyd, 1994). Environmental knowledge defined as ―a generalknowledge of facts, concepts and relationships concerning the natural environment and its major ecosystem‖(Fryxell and Li, 2003),measures individuals‘ level of information about environmental problems (Sanchez andLafuente,2010); and is a key factor activating both the personal norms that guide behavior and the process tointernalize pro-environmental values and beliefs.Environmental knowledge could abstract or concrete environmental knowledge, (Schahu and Holzer, 1990).Abstract knowledge refers to knowledge concerning environmental issues: problems, causes, solutions, and so on,wherein concrete knowledge relates to behavioral knowledge that could be utilized and acted upon. Abstractknowledge is the most significant type for predicting environmental action (Hines et al., (1986/87The affective component of environmental consciousness reflects an individual‘s concern for the environment, i.e.,perceived environmental degradation (Sanchez and Lafuente, 2010), and is of great importance in predictingenvironmentally conscious consumer behavior which may range from recycling behavior to a green buying behavior.It indicates consumer‘s general orientation towards the environment. Crosby, Gill, and Taylor (1981) presented amore tentative definition that considers environmental concern as a strong positive attitude toward preserving theenvironment. Based on the work of Van and Dunlap (1981) later they defined environmental concern as a general orglobal attitude with indirect effects on behaviors through behavioral intentions. Zimmer, Stafford, and Stafford(1994) described environmental concern as ‗a general concept that can refer to feelings about many different greenissues‘.Environmental concern has also been treated as an evaluation of, or an attitude towards facts, one's own behavior, orothers' behavior with consequences for the environment (Weigel, 1983; Takala, 1991). In a study centered onenvironmental concern, Stern (1992) identified four different environmental values or orientations. First dimensionwas represented in terms of new way of thinking called the New Environmental Paradigm (Dunlap and Van, 1978).The second value orientation associates environmental concern with anthropocentric altruism, i.e.,people care