Index of Paper Presentations for the Parallel Sessions - Academy of ...

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RIA Policy Brief N.1, pp1-4.Scott, RW., (2008), Approaching Adulthood: The maturing of institutional theory, Theoryand Society, Vol. 37, pp 427-442.Sharma, A. and Iyer,GR., (2006), Country Effects on CRM success, Journal ofRelationship Marketing, 5 (4), pp-78Shengdong, L. and Xue, K., (2011), CRM Practice in an emerging market: The Case ofChina Mobile, African Journal of Business Management, 5 (16), pp.6957-6963Sheth, JN., (2011), Impact of Emerging Markets on Marketing: Rethinking ExistingPerspectives and Practices, Journal of Marketing, Vol. 75, pp.166-182Spence, M., (2011), The Next Convergence: The future of economic growth in amultispeed world, 1 st edition, D&M Publishers, New York, USA.Srivastava, RK., Shervani, TA. And Fahey, L., (1999), Marketing, Business Processes,and Shareholder Value: An Organizationally Embedded View of MarketingActivities and the Discipline of Marketing, Journal of Marketing, 63 (Special Issue),pp. 168-179.Tobin, GA. And Begley, CM., (2004), Methodological rigour within a qualitativeframework, Journal of Advanced Nursing, 48 (4), pp. 388-396.Troy, V., (2008), The Anatomy of a Customer Relationship ManagementInitiative, (PhD Thesis), Massey University, Palmerston North, New Zealand, pp.32-49.Wilson, H., Daniel, E., Mc Donald and M., (2002), Factors for Success in CustomerRelationship Management (CRM) Systems, Journal of Marketing Management, Vol. 18, pp. 193-219.Winer, RS., (2001), A Framework for Customer Relationship Management, CaliforniaManagement Review, 43 (4), pp.89-105.Woodside, AG., (2010), Case Study Research: Theory.Methods.Practice, 1 st Edition,Emerald Group Publishing, UK
International Brands, Business Relationships and Marketing Innovation in Emerging EconomiesSuraksha Gupta PhD, Lecturer (Marketing), Brunel Business School, London, UKAbstractThis work in progress conceptualizes a model of innovation in marketing by virtue of competitiveness. The extantliterature on competitiveness advocates the fit between business partners in association based on mutual valuecreation. This paper adopts a resource-based view to support this approach. It contributes to knowledge by reflectingon the benefits gained by both partners, from mutual use of their individual resources for delivering superior value toconsumers. The study draws on literature and personal in-depth interviews with managers of international and localfirms to develop a framework. The field research for practitioner insights suggests that competitiveness forinnovation in marketing for partners is driven by associations developed considering resource based view.Key words: International firms, Local firms, Competitiveness, Innovation in marketing, Business relationships1.0 IntroductionThe resource based view (RBV) of Wernerfelt (1984) suggests that competitiveness can be achieved by deliveringsuperior value to customers. Literature focuses on the strategic identification and use of resources by a firm fordeveloping a sustained competitive advantage (Barney, 1991). International business theorists also explain thesuccess and failures of firms across boundaries by considering the competitiveness of their subsidiaries in emergingmarkets through local alliances (Luo, 2003). Local knowledge becomes a sustainable competitive resource and isconsidered to be useful for firms competing in global markets (Peng, 2001). This school of thought and itsrelationship to international business presents a pragmatic observation of resource based view oriented towardsmarketing (Srivastava et al., 2001; Peng 2001).
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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Page 123 and 124: intentional, it has incurred some c
Page 125 and 126: This study is intending to use surv
Page 127 and 128: Cannon, Joseph P., Ravi S. Achrol,
Page 129 and 130: Martin, C. A. & Bush, A. J. (2000).
Page 131 and 132: Can we manage the influence of role
Page 133 and 134: Affective commitment (AC) refers to
Page 135 and 136: transactional theory,we draw upon t
Page 137 and 138: RESULTSConsistent with prior resear
Page 139 and 140: empowerment are perceived to be hig
Page 141 and 142: Agarwal, Sanjeev and Sridhar N. Ram
Page 143 and 144: Meyer, John P. and Natalie J. Allen
Page 145 and 146: TABLE 1CORRELATIONS FOR THE CONSTRU
Page 147 and 148: &Prof Geoff Bick(E: geoff.bick@gsb.
Page 149 and 150: and Reinartz, 2006) and sales (Ahea
Page 151 and 152: The discourse on CRM has made a tre
Page 153 and 154: These studies demonstrate that impl
Page 155 and 156: 3. Conceptual frameworkThis section
Page 157 and 158: This approach is fully supported by
Page 159: The table below presents the verbat
Page 163: given by respondents are given in t
Page 166 and 167: With regards toinstitutional factor
Page 168 and 169: REFERENCESAhearne, M., Rapp, A., Ma
Page 170 and 171: (5), pp.485-508Gupta, S., Lehmann,
Page 174 and 175: In order to understand individual c
Page 176 and 177: Research DesignResource based view
Page 178 and 179: Frank H.A. and D‘Souza J. (2004),
Page 180 and 181: Yang Q., Mudambi R. and Meyer K.E.
Page 182 and 183: INTRODUCTIONPeople in various parts
Page 184 and 185: More importantly, environmental con
Page 186 and 187: However, a number of studies have i
Page 188 and 189: pro-environmental behaviour.ANTECED
Page 190 and 191: Role of family is particularly rele
Page 192 and 193: was further revealed that though co
Page 194 and 195: This paper provides comprehensive f
Page 196 and 197: Lepisto, L. R. (1974). An Empirical
Page 198 and 199: Zimmer, M., Stafford, T. F., and St
Page 200 and 201: HypothesesCSP and Brand Equity: Ins
Page 202 and 203: Rural Penetration of Life Insurance
Page 204 and 205: life) held by an Indian consumer is
Page 206 and 207: the state of Andhra Pradesh, micro
Page 208 and 209: The data wascollected from the agen
Page 210 and 211: The percentage of ULIP business to
Page 212 and 213: public sector LIC has many satellit
Page 214 and 215: Significance of t-test is less than
Page 216 and 217: Significance of t-test is less than
Page 218 and 219: Physical presence of at least satel
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
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stress. Secondary appraisal relates
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Prior studies have extensively stud
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the disparaging effects of service
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students were recruited from variou
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Main effects of brand reputationRes
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The main objective of this study wa
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customers reason out the potential
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There are several limitations to th
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Smith, A. K., Bolton, R. N., & Wagn
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QuickTime and adecompressorare need
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Brand Communities on Social Network
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The social networking site revoluti
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strategy due to its impact brand tr
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Cova, B., & Pace, S. (2006). Brand
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Spectator-Based Brand Equity and In
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(www.gallup.com) in mid 2009, it wa
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Team-branding, thus, becomes an imp
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students. These items were measured
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Gladden, J.M. and Funk, D.C. (2002)
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Impact of Sensory Branding on Consu
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were selected by the consumers with
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Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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