Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Main effects of brand reputationResults of univariate tests suggested that brand reputation failed to impact the choice of any coping strategy exceptemotional venting (F = 4.13, p< .05, η 2 p = .022) and instrumental support (F = 3.83, p< .05, η 2 p = .021). Emotionalventing was found to be significantly more in high reputation company (M high repuation = 3.94, S.D = 1.18) than in lowreputation company (M average reputation = 3.78, S.D = 1.18), t = -2.1, p
difference between high and average reputation company. However, customers on high severe failure were found toengage in rational thinking more for average reputation (M average reputation = 4.05, S.D = 1.39) than in high reputationcondition (M high reputation = 3.56, S.D = 1.08) but this difference was found to be significant only at 10% level, t = 1.85,p=.06, supporting H 2d .The proposed interaction effect of severity and brand reputation on emotional venting was partially supported.Although customers had a significant interaction effect on emotional venting, in high severe failure condition therewas no significant difference observed between high and average reputation failing to support H 2e . Rather, customerswere prone to emotional venting when the problem severity was low, where they preferred venting out theiremotions more when the service failure was experienced with highly reputed company (M high reputation_low severe = 4.20,S.D = 1.02) than with a company with average reputation (M average reputation = 3.52, S.D = 1.12), t = -3.15, p < .05.Interaction effects of severity and brand reputation on seeking social support for emotional reasons, avoidance,denial was found to be insignificant.[Insert Table III here]Additional resultsComparison of all cell means indicated that action-based coping had the highest average value when the severity ofthe failure was high. This observation provides sufficient support to show that to cope with high severe problems,customer adopt strategies which are directed towards solving the problem. The results showed that the average ofaction coping strategy ranged from M= 5.25 in high reputation condition to M = 5.7 in average reputation. Thus, thisstrategy was used more prominently over rational thinking, positive thinking and emotional venting indicating thatcustomers are more likely to find ways to solve the problem when the severity of the problem was high. On thecontrary, strategies customers used to cope with the low severe failures are predominantly rational thinking, positivethinking and emotional venting. All these strategies were found to have greater averages in low severe conditionthan in high severe condition indicating the likelihood of the customers employing these strategies when the problemis not perceived to be a severe one.DISCUSSION
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
Page 230 and 231: Measurement Model Misspecification
Page 232 and 233: DR. RAJNISH JAINAssociate Professor
Page 234 and 235: Modern retailing is aimed at facili
Page 236 and 237: and further reported that mood, inv
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Page 240: Scale Development: Scientific proce
Page 243 and 244: Confirmatory Factor Analysis: Explo
Page 246 and 247: DISCUSSION
Page 248 and 249: Retail customer experience is a ref
Page 250 and 251: Diep, V. and Sweeny, V. (2008), ―
Page 252 and 253: Sandstorm, S., Edvardsson, B., Kris
Page 254 and 255: 2. LITERATURE REVIEW2.1. Competing
Page 256 and 257: customer satisfaction (Bolton 1998,
Page 258 and 259: To account for common method varian
Page 260 and 261: elevant in emerging markets, it als
Page 262 and 263: other distribution systems, who (c)
Page 264 and 265: Deighton 2009) from the marketer to
Page 266 and 267: some of the leading academic resear
Page 268 and 269: Schultz, D., and Charles Patti (200
Page 270 and 271: Coping With Service Failure: The mo
Page 272 and 273: stress. Secondary appraisal relates
Page 274 and 275: Prior studies have extensively stud
Page 276 and 277: the disparaging effects of service
Page 278 and 279: students were recruited from variou
Page 282 and 283: The main objective of this study wa
Page 284 and 285: customers reason out the potential
Page 286 and 287: There are several limitations to th
Page 288 and 289: Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291: QuickTime and adecompressorare need
Page 294 and 295: Brand Communities on Social Network
Page 296 and 297: The social networking site revoluti
Page 298 and 299: strategy due to its impact brand tr
Page 308 and 309: Cova, B., & Pace, S. (2006). Brand
Page 310 and 311: Spectator-Based Brand Equity and In
Page 312 and 313: (www.gallup.com) in mid 2009, it wa
Page 314 and 315: Team-branding, thus, becomes an imp
Page 316 and 317: students. These items were measured
Page 322 and 323: Gladden, J.M. and Funk, D.C. (2002)
Page 324 and 325: Impact of Sensory Branding on Consu
Page 326 and 327: were selected by the consumers with
Page 328 and 329: Reaction to Advertisements and Bran
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„service‟ as ―an act or perfo
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proposed attributes that customers
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QuickTime and adecompressorare need
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There are some limitations inherent
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SERQUAL Scale‖, Journal of Retail
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capabilities for stakeholder engage
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arrived at a consensus. Independent
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different levels of government to p
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NGOs and CBOs. In addition, the cor
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the information generated at each l
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A nation‘s capacity embodies the
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―…there is a lot of good work b
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manifested in many forms. Following
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Grindle, M. 1996. Challenging the S
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impacts of message concreteness in
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2004; Lee, Keller, and Sternthal 20
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Second, to examine the manipulation
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The message concreteness manipulati
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instructions) to different kinds of
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Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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