Index of Paper Presentations for the Parallel Sessions - Academy of ...

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Gladden, J.M. and Funk, D.C. (2002), ―Developing an Understanding of Brand Associations in Team Sport:Empirical Evidence from Consumers of Professional Sport‖, Journal of Sport Management, Vol. 16, pp. 54-84.Gladden, J.M., Milne, G.R. and Sutton, W.A. (1998), ―A Conceptual Framework for Assessing Brand Equity inDivision I College Athletics‖, Journal of Sport Management, Vol, 12, pp. 1-19.Keller, K.L. (1993), ―Conceptualizing, measuring, and managing customer-based brand equity‖, Journal ofMarketing. Vol. 57, No. 1, pp. 1-22.King, B. (2004), ―What Makes Fans Tick?‖, Sports Business Journal, March, pp. 25-34.Kelloway, E.K. (1998), Using LISREL for Structural Equation Modeling: A Researchers‟ guide. Thousand Oaks,CA: SAGE Publications.Klayman, B. (2009), ―Global sports market to hit $141 billion in 2012‖, Reuters, available at:www.reuters.com/article/newsOne/idUSN1738075220080618 (accessed 5 June 2009).Kline, P.J. (1998), The New Psychometrics: Science, Psychology, and Measurement. London: Routledge Publishing.Kocak, A., Abimbola, T. and Ozer, A. (2007), ―Consumer brand equity in a cross-cultural replication: An evaluationof a scale‖. Journal of Marketing Management, Vol. 23, No. (1–2), pp. 157–173.Mackay, M.M. (2001), ―Evaluation of brand equity measures: further empirical results‖, Journal of Product &Brand Management, Vol. 10, No.1, pp. 38-51.Meyers, S. (2009), ―The total picture: developing a patient experience‖, Trustee, Vol. 62, No.2, pp. 18-22.Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Ricks, J. and Wirth, F. (2004),―Developing and validating measures of facets of customer-based brand equity‖, Journal of Business Research, Vol.57, No.2, pp. 209– 224.Pappu, R., Quester, P.G. and Cooksey, R.W. (2007), ―Country Image and Consumer based Brand Equity:Relationships and Implications for International Marketing‖, Journal of International Business Studies, Vol. 38, No.5, pp. 726-745.Park, C.S. and Srinivasan V. (1994), ―A survey-based method for measuring and understanding brand equity and itsextendibility‖, Journal of Marketing Research, Vol. 31, pp. 271-288.Punj, G. and Hillyer, C. (2004), ―Cognitive Model of Customer-Based Brand Equity for Frequently PurchasedProducts: Conceptual Framework and Empirical Results‖, Journal of Consumer Psychology, Vol. 14, pp. 124-131.Ratten, V. and Ratten, H. (2011), ―International sport marketing: practical and future research implications‖, Journalof Business & Industrial Marketing, Vol. 26, No. 8, pp. 614-620.Ross, S.D. (2006), ―A Conceptual Framework for Understanding Spectator-Based Brand Equity‖, Journal of SportManagement, Vol. 20. pp. 22-38.Ross, S.D., ussell, K.C. and Bang, H. (2008), ―An Empirical Assessment of Spectator-Based Brand Equity‖, Journalof Sport Management, Vol. 22, pp. 322-337.Simon, C.J. and Sullivan, M.W. (1993), ―The measurement and determinants of brand equity: A financial approach‖,Marketing Science, Vol. 12, No. 1, pp. 28-53.
Taylor, S.A., Hunter, G.L. and Lindberg, D.L. (2007), ―Understanding customer-based brand equity in financialservices‖, Journal of Services Marketing, Vol. 21, No.4, pp. 241–252.Tolba, A.H. and Hassan, S.S. (2009), ―Linking customer based brand equity with brand market performance: Amanagerial approach‖, Journal of Product and Brand Management, Vol. 18, No. 5, pp. 356-366.Tong, X. and Hawley, J.M. (2009), ―Creating brand equity in the Chinese clothing market: The effect of selectedmarketing activities on brand equity dimensions‖, Journal of Fashion Marketing and Management, Vol. 13, No.4,pp. 566-581.Vazquez, R., Río, A.B. and Iglesias, V. (2002), ―Consumer-based Brand Equity: Development and Validation of aMeasurement Instrument‖, Journal of Marketing Management, Vol. 18, No. 1-2, pp. 27-48.Villarejo-Ramos, A.F. and Martin-Valecia, F.A. (2007), ―A proposed model for measuring the brand equity in sportsorganizations‖, EsicMarket, May-August, pp. 63-83.Voss, C., Roth, A.V. and Chase, R.B. (2008), ―Experience, Service Operations Strategy, and Services asDestinations: Foundations and Exploratory Investigation‖, Production and Operations Management, Vol. 17, No. 3,pp. 247-266.Yoo, B. and Donthu, N. (2001), ―Developing and validating a multidimensional consumer-based brand equityscale‖, Journal of Business Research, Vol. 52, No. 1, pp. 1-14.
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Proceedings2012 ACADEMY OFINDIAN MA
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Anna-Lena Ackfeldt and *Neeru Malho
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A few studies have explored audienc
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Referring to Table II, data also re
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Table I.Descriptive statisticsMean
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Developing a Conceptual Framework f
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1. IntroductionLuxury has its origi
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Figure 1: Dimensions that different
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(India and China to spur luxury gro
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(―Premium Brands Luxuriate in Chi
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use of these forms of money for lux
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the latest additions to the brands
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Western individualism (Ramamoorthy,
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watches to satisfy themselves and t
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It may be stated that the different
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―JWT releases first ever study on
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Wiedmann, K. P., Hennings, N. and S
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(Source: TRAI)India is the second l
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suggested that benchmarking of the
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Kapoor 1 reported that business sub
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The parameters for which the respon
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Four factors were extracted, togeth
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DiscussionThe key insights from the
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eturn on marketing investment. Reta
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What is Proximity marketing?Proximi
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Conjoint AnalysisFor identifying di
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Government service/ retail organiza
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Local franchisees too prefer the re
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Adoption of alternate Technologies-
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ooth_campaign.htmlMcGovern, G.J., C
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Smirnova Maria, 0079217505094, smir
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strategy, the less might be importa
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CustomerorientationH1aPlatforminnov
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Morgan, R.E. & Berthon, P. (2008).
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judged. On the other hand, Brand (1
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hairstyles are ‗Afro-centric‘ o
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METHODSubjectsConvenience sampling
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Use of hair extensions a symptom of
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When asked to state their reasons f
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The third most predominant reason f
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Khumalo, N.P., Jessop, S., Gumedze,
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that influence the diffusion of gra
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future studies. Perry (1998) has br
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acquired during times of a bad catc
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innovation. The adopter might be in
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availability to the adopter, (2) la
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affective responses through nonverb
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Researchers acknowledge that advert
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markets as a form of sexual appeal
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constant, sexual illustrations had
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Table 2Categories and Proposed Cate
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construct Definition Examples of PV
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of understanding the type of persua
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Hovland, R., MacMahan, C., Lee, G.,
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Role of Gratitude and Obligation in
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obligation. Therefore, it is impera
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development of long term business r
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fulfilment of their desire for reco
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intentional, it has incurred some c
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This study is intending to use surv
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Cannon, Joseph P., Ravi S. Achrol,
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Martin, C. A. & Bush, A. J. (2000).
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Can we manage the influence of role
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Affective commitment (AC) refers to
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transactional theory,we draw upon t
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RESULTSConsistent with prior resear
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empowerment are perceived to be hig
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Agarwal, Sanjeev and Sridhar N. Ram
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Meyer, John P. and Natalie J. Allen
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TABLE 1CORRELATIONS FOR THE CONSTRU
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&Prof Geoff Bick(E: geoff.bick@gsb.
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and Reinartz, 2006) and sales (Ahea
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The discourse on CRM has made a tre
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These studies demonstrate that impl
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3. Conceptual frameworkThis section
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This approach is fully supported by
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The table below presents the verbat
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given by respondents are given in t
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With regards toinstitutional factor
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REFERENCESAhearne, M., Rapp, A., Ma
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(5), pp.485-508Gupta, S., Lehmann,
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RIA Policy Brief N.1, pp1-4.Scott,
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In order to understand individual c
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Research DesignResource based view
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Frank H.A. and D‘Souza J. (2004),
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Yang Q., Mudambi R. and Meyer K.E.
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INTRODUCTIONPeople in various parts
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More importantly, environmental con
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However, a number of studies have i
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pro-environmental behaviour.ANTECED
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Role of family is particularly rele
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was further revealed that though co
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This paper provides comprehensive f
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Lepisto, L. R. (1974). An Empirical
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Zimmer, M., Stafford, T. F., and St
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HypothesesCSP and Brand Equity: Ins
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Rural Penetration of Life Insurance
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life) held by an Indian consumer is
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the state of Andhra Pradesh, micro
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The data wascollected from the agen
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The percentage of ULIP business to
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public sector LIC has many satellit
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Significance of t-test is less than
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Significance of t-test is less than
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Physical presence of at least satel
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Examining the association between G
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Cross-tab analysis of economic gree
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Holbrook, M. B. (1986). Emotion in
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Model 2 - Formative Second Order Fa
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We used a 2-step structural equatio
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Measurement Model Misspecification
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DR. RAJNISH JAINAssociate Professor
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Modern retailing is aimed at facili
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and further reported that mood, inv
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strong feelings of pleasures from s
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Scale Development: Scientific proce
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Confirmatory Factor Analysis: Explo
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DISCUSSION
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Retail customer experience is a ref
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Diep, V. and Sweeny, V. (2008), ―
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Sandstorm, S., Edvardsson, B., Kris
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2. LITERATURE REVIEW2.1. Competing
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customer satisfaction (Bolton 1998,
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To account for common method varian
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elevant in emerging markets, it als
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other distribution systems, who (c)
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Deighton 2009) from the marketer to
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some of the leading academic resear
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Schultz, D., and Charles Patti (200
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Coping With Service Failure: The mo
Page 272 and 273: stress. Secondary appraisal relates
Page 274 and 275: Prior studies have extensively stud
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Page 278 and 279: students were recruited from variou
Page 280 and 281: Main effects of brand reputationRes
Page 282 and 283: The main objective of this study wa
Page 284 and 285: customers reason out the potential
Page 286 and 287: There are several limitations to th
Page 288 and 289: Smith, A. K., Bolton, R. N., & Wagn
Page 290 and 291: QuickTime and adecompressorare need
Page 294 and 295: Brand Communities on Social Network
Page 296 and 297: The social networking site revoluti
Page 298 and 299: strategy due to its impact brand tr
Page 308 and 309: Cova, B., & Pace, S. (2006). Brand
Page 310 and 311: Spectator-Based Brand Equity and In
Page 312 and 313: (www.gallup.com) in mid 2009, it wa
Page 314 and 315: Team-branding, thus, becomes an imp
Page 316 and 317: students. These items were measured
Page 324 and 325: Impact of Sensory Branding on Consu
Page 326 and 327: were selected by the consumers with
Page 328 and 329: Reaction to Advertisements and Bran
Page 330 and 331: „service‟ as ―an act or perfo
Page 332 and 333: proposed attributes that customers
Page 338 and 339: There are some limitations inherent
Page 340 and 341: SERQUAL Scale‖, Journal of Retail
Page 342 and 343: capabilities for stakeholder engage
Page 344 and 345: arrived at a consensus. Independent
Page 346 and 347: different levels of government to p
Page 348 and 349: NGOs and CBOs. In addition, the cor
Page 350 and 351: the information generated at each l
Page 352 and 353: A nation‘s capacity embodies the
Page 354 and 355: ―…there is a lot of good work b
Page 356 and 357: manifested in many forms. Following
Page 358 and 359: Grindle, M. 1996. Challenging the S
Page 360 and 361: impacts of message concreteness in
Page 362 and 363: 2004; Lee, Keller, and Sternthal 20
Page 364 and 365: Second, to examine the manipulation
Page 366 and 367: The message concreteness manipulati
Page 368 and 369: instructions) to different kinds of
Page 370 and 371: Processing: Review and Extensions,
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May, 2012a. Lillian L. Cheng, Cheng
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senses from experiences. It is a ba
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Acceptability and the Type of Infor
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IntroductionRetail banking is an es
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servicescape of retail banks in Sin
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specific aspects of service environ
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commenting in 1970 that ―For bran
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well as NSSM theory leaves signific
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experience inside the servicescape
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QuickTime and adecompressorare need
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Several observational visits were p
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spending your time there. I don‘t
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‗Our bank is located in the centr
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That servicescape can be utilized s
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McGivern, Y. (2006). The Practice o
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