CAPÍTULO UNO

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TRADICIÓN E INNOVACIÓN S.A. de C.V. DEMANDA (toneladas) 3000 2500 2000 1500 1000 500 0 COMPORTAMIENTO GENERAL COMPORTAMIENTO GENERAL DE LOS ESCENARIOS 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 TIEMPO (años) E.PESIMISTA E.INTERMEDIO E. OPTIMISTA E. +PROBABLE 119
TRADICIÓN E INNOVACIÓN S.A. de C.V. 4.5.4 Resultado de la demanda RESUMEN DE LA DEMANDA POR ESCENARIOS ESCENARIOS PESIMISTA INTERMEDIO OPTIMISTA +PROBABLE Año Demanda en Demanda en Demanda en Demanda en ton/año ton/año ton/año ton/año 2006 581.66 1,206.28 2,111.18 1,252.99 2007 573.52 1,218.46 2,132.29 1,263.27 2008 567.79 1,220.89 2,136.55 1,264.65 2009 557.53 1,218.45 2,132.29 1,260.60 2010 545.29 1,219.07 2,133.56 1,259.18 2011 537.63 1,216.65 2,129.29 1,255.58 2012 521.52 1,209.44 2,116.53 1,245.96 2013 514.22 1,207.03 2,112.30 1,242.44 2014 509.04 1,219.10 2,133.42 1,253.14 2015 499.93 1,221.53 2,137.68 1,253.95 5. OFERTA <strong>CAPÍTULO</strong> CINCO 5.1 Edulcorantes ofertados (las marcas y sus productos) La definición de oferta es la cantidad de bienes o servicios que un cierto número de oferentes (productores) está dispuesto a poner a disposición del mercado a un precio determinado. 120
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CAPÍTULO UNO

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