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BAI GIANG CONG TAC XA HOI

BAI GIANG CONG TAC XA HOI

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Cac van dg va van hod va sit da dang trong danh gia<br />

Cac van clg van hoa va su da dang dong met vai trO clang ke trong<br />

&Ong viec dia cluing ta, bao g6m nghien thu va danh gia. Su thien vi cO the<br />

dan cluing ta den viec dUa vao hay loai trit nhung nguai nhat dinh. Chang<br />

han, the quyet dinh nhan vies dua ra de ghi chti, cac dac tinh dan soy caa<br />

khach hang nhu chUng tec, gidi hay tinh trang hen nhan la nhung chit de c6<br />

gan lign vdi thien vi. Viet yeu thu khach hang xac dinh met nhom dan tee<br />

cO the khong phti hop vdi nhiing ngtidi to xem minh thuec hai chUng tee.<br />

Khech hang c6 nhan thiic rang chiing tec kh6ng phai la met khai niem sinh<br />

hoc va trong tht,tc to khong ton tai c6 the rat btic tlic bat met you thu xac<br />

dinh thanh phan dan tec cua ban than. ViOc sit dung cac xac dinh vg van<br />

hod cling can phai &toe sti chap nhan cua nhOm. Them vao do, hoan Loan có<br />

the la chiing toe có rat it hoac kh6ng CO tam quan trong vdi nhung nguai<br />

cluing ta thu thap dit lieu (Ginsburg, 2001). Thay vao viec kgt Klan rang<br />

met ket qua Cu the c6 gan lign vdi van hoh cua khach hang, c6 the la plra<br />

hop nett xem xet lieu cac ygu to' kinh to Ica hei c6 thing vai tro quan trong<br />

hay khong (Williams, Unrau, & Grinne, 1998).<br />

Viec xep lai met nhOm da dang (nhu nhom nguai thou My Latin hay<br />

ngudi chat' A thanh cac nhom chung tee) c6 the gay ra hieu nhom vi nhu<br />

thu, mei quan tam hay the churn mue va gia tri cim cac nhom khac nhau.<br />

Dicing Cu, trong hang tram nhom nguai My ban xtit hay cac qu6e gia khac<br />

nhigu nh6m có the gia tri, truygn theing, va tin nmiang khac nhau. Sp that<br />

bai khi giai thich nhung khac biet trong the nhOm c6 the lam nay sinh nghi<br />

van ve de gin tri ben ngoai trong nghien cuu ciia ehting ta (Yegidis &<br />

Weinbach, 2002). Cac ca nhan chuyen dei gidi tinh co the phan d6i viec hi<br />

xep vao met trong hai loai gidi tinh, cho du khach hang dgng tinh nam hay<br />

nU c6 the coi viec de cap den tinh trang hen nhan 1a phan anh su thien vi<br />

dui vdi nhfing nguai di gidi.<br />

Cac tong Cu danh gia dude sii dung cling phai trung lap ve gidi, van<br />

hoa va cac dac tinh khac. Digu nay co nghia la cac nhan vien c8ng tee xa<br />

hei nen xem xdt can than bat eft cac cOng cu nao dude sii dung de danh gia<br />

tinh hueng hit, qua vdi khach hang eau khi can thiep. Nhung cOng cu co<br />

gia tri chi vdi ngttoi da trang hay vat dan Ong khOng nen sit dung thUang<br />

xuyen vdi cac d6i tuong khach hang khac.<br />

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